The Hawk Eye
The Hawk Eye

@thehawkeyex

10 Tweets 1 reads Dec 25, 2022
What explains Rana Ayyub's dropping followers count?
While her Insta 'monthly gained followers' are touching zero, Twitter count running into negative since few months & had lost ~5K followers in just Nov'22.
A handle with over a million followers, this is rare scenario.
1/
The covid-fund-scam accused is quite vocal on SM & follows a conscious pattern on platforms. e.g. Insta posts often include leisure trips, but the sentiments for Twitter are more political & communal.
However, the loss of the count is evident on both platforms on daily basis.
2/
Note that daily or monthly gained followers count is the delta of "followed" - "unfollowed".
e.g. if 10 new followers are added, and yet 'total gained' count is (-5), means total 15 handles unfollowed.
So the leaving handles per day may be higher than its appears in stats.
3/
For a comparative study, if this is common or isolated case, 3 handles selected -Arfa S, Rohini S, & Sakshi J.
Why these 3 only?
- almost equal (1mn) followers
- female journos
- similar pattern tweets
Results- peers gained 5K to 11K, & Ayyub lost 5K in the same duration.
4/
Further deep dive into the weekly pattern says it started declining after May'22 & following trend till date, except sharp surge in the weeks of Jun & July'22.
What explains this?
The unrest phase- Nupur Sharma episode, Ranchi & Kanpur riots, Afrin Fatima, Md Zubair arrest.
5/
This was that time, back-to-back communal nature tweets, inciting, stoking religious & negative sentiments. Check the tweets in the above pic that gained explosive engagements- religious verses, same victim play-offs.
The method statistically helps in gaining followers?
6/
Ayyub's tweets are collections of same words. If one fresher writes an AI program for framing a random sentence, with jumbling of these keywords, one tweet can be posted every hour without login into app.
Take a glance at the word-cloud of timeline.
7/
The same pattern applies to hashtag patterns.
8/
From bots cleaning by twitter to her joining Chicago uni. to now 'social media has done the job of spreading division lines', this may be sort of elevation into the ecosystem too or just may be losing relevance altogether after covid-scam expose & monotonous rants?
Your take!
9/
What’s your take on to the Rana Ayyub’s declining followers?
10/

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