Most brands don't fail at creating content.
They fail at distributing their content.
Here are 8 simple steps you can use to increase your content’s reach:
They fail at distributing their content.
Here are 8 simple steps you can use to increase your content’s reach:
Maximizing your reach online isn’t about ramping up your content output.
It’s about better distributing what you’ve already put out.
@TheCoolestCool uses this blueprint to get the most bang for his buck:
It’s about better distributing what you’ve already put out.
@TheCoolestCool uses this blueprint to get the most bang for his buck:
1. Create With Intent
Understand the why behind a piece of content to create with intent.
They’re looking for value — hand deliver it to them.
That starts with research.
Here’s a simple series of steps to help you do this:
Understand the why behind a piece of content to create with intent.
They’re looking for value — hand deliver it to them.
That starts with research.
Here’s a simple series of steps to help you do this:
Here’s a few things you can do to achieve this: (below)
With this data, now ask yourself two questions:
1. What is a goal your audience is trying to achieve?
2. How can you make this easier?
Use these two questions to create content that earns attention and creates intent.
With this data, now ask yourself two questions:
1. What is a goal your audience is trying to achieve?
2. How can you make this easier?
Use these two questions to create content that earns attention and creates intent.
2. Treat It Like A Shoe Drop
No one knows your content is getting published other than you…
Unless you treat your publishing date like a shoe drop.
Here’s how:
- Talk about what’s coming
- What to expect
- When it’s coming
No one knows your content is getting published other than you…
Unless you treat your publishing date like a shoe drop.
Here’s how:
- Talk about what’s coming
- What to expect
- When it’s coming
You’re job as a marketer is to create excitement and convert excitement into engagement and traffic.
3. Launch & Distribute
AKA Publish and Promote.
When it comes to distribution, there are two categories of channels:
(next tweet)
3. Launch & Distribute
AKA Publish and Promote.
When it comes to distribution, there are two categories of channels:
(next tweet)
• Money Channels (Channels with high competition and high audience fit)
• Rocket Channels (Channels with low competition and high audience fit)
Here's an example:
• Rocket Channels (Channels with low competition and high audience fit)
Here's an example:
4. Experiment
Experimenting is like going to the buffet. You snag a plate and stack it up with everything and anything, knowing you're trying different foods.
For your content, it’s no different - let’s say you wrote an article, you’d now experiment with:
Experimenting is like going to the buffet. You snag a plate and stack it up with everything and anything, knowing you're trying different foods.
For your content, it’s no different - let’s say you wrote an article, you’d now experiment with:
• Creating an infographic
• Creating quick tips
• Writing a thread
• Creating short-form videos
• Creating long-form videos
• Running ads
• Sponsoring newsletters, publications, posts, podcasts, or videos
Test, refine, optimize and then scale.
• Creating quick tips
• Writing a thread
• Creating short-form videos
• Creating long-form videos
• Running ads
• Sponsoring newsletters, publications, posts, podcasts, or videos
Test, refine, optimize and then scale.
5. Repurpose
What’s published in one format shouldn’t be left to die in that format.
It should be remixed to other channels too.
Here’s a great content remix formula you can adopt:
Newsletters → Article → Twitter Thread → Podcast → Short Form Clip
What’s published in one format shouldn’t be left to die in that format.
It should be remixed to other channels too.
Here’s a great content remix formula you can adopt:
Newsletters → Article → Twitter Thread → Podcast → Short Form Clip
6. Reshare
Instagram pushes new posts to 10% of your followers in the first hour.
For LinkedIn, it’s 15%. And for Tiktok, it’s even less.
If your post performs poorly during this window, that means >85% of your audience will never get to see your content.
Instagram pushes new posts to 10% of your followers in the first hour.
For LinkedIn, it’s 15%. And for Tiktok, it’s even less.
If your post performs poorly during this window, that means >85% of your audience will never get to see your content.
That’s why you should post the same content multiple times.
Chances are the people who saw it the first time will be different from those who see it subsequently.
Plus, if you’ve grown your audience, resharing places a valuable piece of content in front of new faces.
Chances are the people who saw it the first time will be different from those who see it subsequently.
Plus, if you’ve grown your audience, resharing places a valuable piece of content in front of new faces.
7. Syndicate
Most people set up their content channels to work in isolation. When really, they should be working as a syndicate.
For example, if you write an article based on an earlier Youtube video, embed the video in the blog post.
The same goes for infographics, tweets, etc
Most people set up their content channels to work in isolation. When really, they should be working as a syndicate.
For example, if you write an article based on an earlier Youtube video, embed the video in the blog post.
The same goes for infographics, tweets, etc
8. Optimize & Update
Content is a fast-paced game.
That’s why it’s important to take periodic inventory.
Every 6-12 months, pull up your content library and update it.
Identify trends/events/updates that changed since you first posted and use it to optimize your content.
Content is a fast-paced game.
That’s why it’s important to take periodic inventory.
Every 6-12 months, pull up your content library and update it.
Identify trends/events/updates that changed since you first posted and use it to optimize your content.
If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)
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- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 Min a week
You can join us here:
marketingexamined.com
Plus, if you want to follow me @alexgarcia_atx then expect hella growth marketing content on your feed.
I spend all my time researching, writing, and distill it here.
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
I spend all my time researching, writing, and distill it here.
Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
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