1. This is illustrative of the way that propaganda works. People think propaganda is about lies, when mostly it’s about attention and framing. A short thread to explain the basic concepts. First we must understand what a “fact” is, and it isn’t what you think it is. 🧵
2. Most people commonly think of a “fact” as something akin to raw unprocessed sensory inputs. But that is not the case. A “fact” is generated when you notice some aspect of raw sensory experience and fixate upon it. It becomes interesting, it is noticed.
3. The key to “fact” creation is this process of noticing and fixating. But not everything that is noticed becomes a “fact” in popular consciousness. This is the power of mass media. It is the power to determine what does and does not get noticed.
4. The power of the that the left has in holding sway over a vast majority of intellectuals, scientists and media is that they can control what gets noticed and fixated upon, what sensory experience is allowed to occupy the public space and the attention of the public.
5. What people don’t understand is that the propagandist does not have to lie to you necessarily. He just has to control what things you are fixated upon. These fixated upon things become the “facts.”
Anything other sense data either ceases to exist or is labeled disinformation
Anything other sense data either ceases to exist or is labeled disinformation
6. This is why what happens on and in conservative media is often irrelevant. Because even though they believe they have sensory experiences which contradict the prevailing “narrative” (the framing), that data is not a fact at all because it has not been allowed to be noticed.
7. This brings us back to Twitter and it’s importance, and to the shift mentioned above. The OP is correct that this is disturbing. If a countervailing set of “facts” do gain the attention of the public and are fixated upon, this has the potential to become the truth.
8. If this shift in public attention and fixation does happen, suddenly disinformation become information and facts around which powerful new narratives can be built, politically dangerous narratives. And if too much leakage occurs, it could threaten the entire narrative.
9. Most people do not truly appreciate how much thinking is generated by propaganda. This also shows the importance for having control of a medium like Twitter which helps control the propagation of counter narratives, control of what becomes fact.
10. What is interesting is that “climate scam” from the above OP is not at the level of “fact” but at the level of “narrative.” The phenomenon they are observing is not one of a battle over which sensory experiences get noticed and become “fact” but at the level of interpretation
11. What they are sensing is a warning sign not just that they are losing control of the facts, but also that they are losing control of the narrative, that what was formerly “fact” could potentially be broadly seen as a “scam.”
If it happens here, it can happen elsewhere.
If it happens here, it can happen elsewhere.
12. Don’t get your hopes up. We are no where near the point that the imperium is losing their control of the facts or the narrative, but any time you see members of the regime expressing concerns, you know you are winning battles.
13. For further reading: apokekrummenain.substack.com
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