11 Tweets 1 reads Jan 24, 2023
An annual performance review is a way for you (leadership) to fairly and consistently asses talent, provide feedback, and gauge if talent will receive a raise or a promotion
You may be wondering, why do we actually need an annual performance review?
The purpose of creating an annual review process is to have a standard way to:
1- Define how employees are performing
2- Rank employees and decide if they will receive a raise or promotion
3- Drive development for the employee
4- Compare performance year over year
Now, what does a completed process look like?
There is a process that:
1- Defines when an employee receives a raise or promo
2- Is based on standard documentation
3- The Annual Review Process is rolled out to entire org
4- All managers are trained on the process
Now that we understand this, letโ€™s cover the steps we need to build an annual review system ๐Ÿ‘‡
Step 1: Define how to baseline & rank performance
In order to have a successful annual performance review, we must have a baseline on how to rank our employees
Creating a statistical way to โ€˜rankโ€™ our employees is the first step to create a fair and consistent ARP process
The two most common ways to do this are:
1. Pre-defining KPIs & goals per role
2. Ranking against the performance of values
1/ Pre-defining KPIs & goals per role
Every role should have very clear goals which should be clearly stated starting in the hiring and onboarding process
KPI & Goal Example:
Role: Customer Success Manager
Goal: Average Customer LTV = $20,000
KPIs:
1. 5 Touchpoints during onboarding
2. Solving 3 problems not related to our services per client
3. 1 touch point per week that is not scheduled with the client
2/ Ranking against the performance of values
Values are critical to bind our agency together
Ideally, you should have at least 5 values and then rank your employees against them
Some businesses rank performance on other things such as โ€˜leadership traitsโ€™ as well as the ability to drive continuous improvement
This includes making the company better through cost savings, initiatives, revenue drivers
Value Example:
Role: Customer Success Manager
Value being Ranked On: Identify a Problem, Raise A Solution

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