How to write 99 book subtitles in 27 minutes -
even if you have no idea what your book title should be.
THREAD
even if you have no idea what your book title should be.
THREAD
People buy your book for one of three Reasons:
1. Functional (help me do something)
2. Emotional (help me feel something)
3. Financial (help me save/make money)
The most recent book you bought? You bought it for one (or more) of these Reasons.
1. Functional (help me do something)
2. Emotional (help me feel something)
3. Financial (help me save/make money)
The most recent book you bought? You bought it for one (or more) of these Reasons.
Most people think the title of the book should explain why a person should buy the book.
Most people are wrong.
Your title is just a curiosity inducing hook that makes people read the subtitle.
The subtitle, not the title, is where we put the *why* to buy the book.
Most people are wrong.
Your title is just a curiosity inducing hook that makes people read the subtitle.
The subtitle, not the title, is where we put the *why* to buy the book.
The book title is not as important as the subtitle.
I don't even try to write the title of a book until I have the subtitle solid.
The subtitle explains what the value of the book is.
The subtitle tells you why you should care.
I don't even try to write the title of a book until I have the subtitle solid.
The subtitle explains what the value of the book is.
The subtitle tells you why you should care.
Your subtitle's One Job:
Explain the functional, emotional, and financial value of the book.
Here's how to write 99 subtitles in 27 minutes:
Explain the functional, emotional, and financial value of the book.
Here's how to write 99 subtitles in 27 minutes:
1. Open a spreadsheet
2. Put each Reason at the top of a column.
3. Answer these questions for each of the three Reasons:
-What do I want my book to do for people?
-What are they gonna learn?
-What are they gonna do?
-How is make life easier?
2. Put each Reason at the top of a column.
3. Answer these questions for each of the three Reasons:
-What do I want my book to do for people?
-What are they gonna learn?
-What are they gonna do?
-How is make life easier?
Write it down as a second person command, like so:
Lose weight
Prevent disease
Feel your best every day
Get any woman into bed in 20 minutes
Get Medicaid to pay for your long term care expenses
Lose weight
Prevent disease
Feel your best every day
Get any woman into bed in 20 minutes
Get Medicaid to pay for your long term care expenses
Do this across your spreadsheet for all three Reasons.
How many versions of a subtitle do you write before you choose the winner?
You write 99 subtitles.
Then you choose the winner.
How many versions of a subtitle do you write before you choose the winner?
You write 99 subtitles.
Then you choose the winner.
Doesn't matter if your 5th idea turns out to be the winner.
Still gotta write 99 subtitles next time.
We're talking predictable process here, not just relying on gut feel.
Still gotta write 99 subtitles next time.
We're talking predictable process here, not just relying on gut feel.
How long should you spend writing?
Use the Rule Of 3.
You have 9 minutes for each of the 3 Reasons (functional, emotional, financial).
Use the Rule Of 3.
You have 9 minutes for each of the 3 Reasons (functional, emotional, financial).
After 27 minutes you'll have a list of 99 subtitles.
Should you go with one of those or combine them to make the best subtitle?
Maybe!
Let's examine the subtitle I wrote for @ifixhearts book Stay Off My Operating Table:
Should you go with one of those or combine them to make the best subtitle?
Maybe!
Let's examine the subtitle I wrote for @ifixhearts book Stay Off My Operating Table:
"Lose Weight, Prevent Disease, and Feel Your Best Every Day"
Lose Weight is part functional and part emotional.
Prevent Disease falls in to all three Reasons.
Feel Your Best Every Day is emotional.
So yes, you can combine subtitles from different Reasons when you need to.
Lose Weight is part functional and part emotional.
Prevent Disease falls in to all three Reasons.
Feel Your Best Every Day is emotional.
So yes, you can combine subtitles from different Reasons when you need to.
"You just told me to write 99 subtitles, then combine some them! How will I ever choose the winner?!?!?!"
Twitter, my friends. 🤯
Here's your process to use Twitter to help to identify the best of the best subtitle for your book:
Twitter, my friends. 🤯
Here's your process to use Twitter to help to identify the best of the best subtitle for your book:
1. Choose your favorite 4 subtitles.
2. Run multiple polls if you have more than 4 favorites.
3. Ask in the Twitter poll "Which one of these do you want to buy?"
4. You *don't* ask "Which of these do you like?"
5. Count the votes.
2. Run multiple polls if you have more than 4 favorites.
3. Ask in the Twitter poll "Which one of these do you want to buy?"
4. You *don't* ask "Which of these do you like?"
5. Count the votes.
Congrats, you found your perfect subtitle!
NOW is the time to write your perfect title.
I crafted this to help you write your perfect title:
NOW is the time to write your perfect title.
I crafted this to help you write your perfect title:
Want your perfect subtitle and title written for you?
If you have a proven high ticket offer and are ready to invest 5 figures in to your book, get on my calendar here:
entrepreneurswordsmith.com
If you have a proven high ticket offer and are ready to invest 5 figures in to your book, get on my calendar here:
entrepreneurswordsmith.com
Retweet this if you got 99 problems but writing the perfect subtitle ain't one.
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