He is an inspiring social media magnate.
2019: $0 online
2022:
175M+ impressions
$3M+ online income
4+ revenue streams
The story you don't know (I bet)๐งต:
2019: $0 online
2022:
175M+ impressions
$3M+ online income
4+ revenue streams
The story you don't know (I bet)๐งต:
1. 9-5 Burnout
Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital.
Then, in 2019, he burned out.
This gave the rise to the idea of building a business.
Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital.
Then, in 2019, he burned out.
This gave the rise to the idea of building a business.
2. The Big Win
Today, he runs a boutique advisory firm for entrepreneurs and creates digital products for creators.
He has:
250,000+ followers on Twitter
300,000+ followers on LinkedIn
60,000+ subscribers to his email newsletter
$3M+ in revenue as a solopreneur
Today, he runs a boutique advisory firm for entrepreneurs and creates digital products for creators.
He has:
250,000+ followers on Twitter
300,000+ followers on LinkedIn
60,000+ subscribers to his email newsletter
$3M+ in revenue as a solopreneur
3. Infinite Noise
He started by creating a lot of noise on LinkedIn about what he is working on and got attention for it.
He started by creating a lot of noise on LinkedIn about what he is working on and got attention for it.
4. Effective Signalling
He practised a lot on content creation, understood what works and what doesn't, and gave people the content they love to consume.
He practised a lot on content creation, understood what works and what doesn't, and gave people the content they love to consume.
5. The Service Biz
He was experienced in building SaaS businesses, and when founders came to know about him, he got many requests for his advice, so he built a consulting business out of it.
He was experienced in building SaaS businesses, and when founders came to know about him, he got many requests for his advice, so he built a consulting business out of it.
6. Target Your Customer
He knew his expertise and created content on it. This attracted more and more people to his business, and his ideal customers were present in the audience.
He knew his expertise and created content on it. This attracted more and more people to his business, and his ideal customers were present in the audience.
7. Increase Prices
With a defined niche, happy customers, and quality testimonials, he 2x'ed the rates of his products and services.
He started creating more targeted content to attract potential customers and said 'no' to any customer not in his niche.
With a defined niche, happy customers, and quality testimonials, he 2x'ed the rates of his products and services.
He started creating more targeted content to attract potential customers and said 'no' to any customer not in his niche.
8. Free The Mind
After increasing his rates, he reduced the time for work and instead used that time to think about how can he scale his income and make the process more automated.
After increasing his rates, he reduced the time for work and instead used that time to think about how can he scale his income and make the process more automated.
9. Awareness Arisens
He used his audience to know what problems they are facing and how he could help to solve their problem.
He used his audience to know what problems they are facing and how he could help to solve their problem.
10. The Audience's Favorite
He realized people were facing a problem growing on LinkedIn, and he knew he could help them
He launched a $50 course to help them build a personal brand on LinkedIn.
He realized people were facing a problem growing on LinkedIn, and he knew he could help them
He launched a $50 course to help them build a personal brand on LinkedIn.
11. Here Comes The Money
His digital product helped him make $10,000+ in revenue in one month.
In the next 15 months, he made $75k+ from his course.
His digital product helped him make $10,000+ in revenue in one month.
In the next 15 months, he made $75k+ from his course.
12. Deep Dive
When his course got outdated, people started asking him about a new version of his course.
He built a new course with a deep dive into content creation and charged $150.
The course made $180,000+ in 3 months.
When his course got outdated, people started asking him about a new version of his course.
He built a new course with a deep dive into content creation and charged $150.
The course made $180,000+ in 3 months.
13. Army Of Customers
At the end of his course, the customers leave a testimonial, and he also offers an affiliate program in his course, and his audience makes $$$ by selling his course.
At the end of his course, the customers leave a testimonial, and he also offers an affiliate program in his course, and his audience makes $$$ by selling his course.
14. Like-Minded Community
He lost interest in services and wanted to continue selling info-products. Hence he built a community of people interested in his info-products.
But, since he had to spend a lot of his time in running the community, he decided to shut it down.
He lost interest in services and wanted to continue selling info-products. Hence he built a community of people interested in his info-products.
But, since he had to spend a lot of his time in running the community, he decided to shut it down.
15. Being a Twitterati
Since he had already built an audience on LinkedIn, he wanted to try out a new channel.
He went for building an audience on Twitter.
Since he had already built an audience on LinkedIn, he wanted to try out a new channel.
He went for building an audience on Twitter.
16. New Opportunity
He saw people getting amazed about his content creation system, and decided to build a new course 'The Content Operating System'
He saw people getting amazed about his content creation system, and decided to build a new course 'The Content Operating System'
17. The Solopreneur Classics
He wanted to build a better funnel for his audience, and hence he built his newsletter 'The Saturday Solopreneur'
His newsletter has 60k+ subscribers today.
He wanted to build a better funnel for his audience, and hence he built his newsletter 'The Saturday Solopreneur'
His newsletter has 60k+ subscribers today.
18. Sponsorships For The Win
He has monetised his newsletter by having sponsors onboard.
He has 2 slots per issue, that sell for $1250.
He has monetised his newsletter by having sponsors onboard.
He has 2 slots per issue, that sell for $1250.
This is how Justin Welsh went from facing burnout to being a social media magnate who runs a million-dollar one-person business.
I hope you've found this thread helpful.
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