13 Tweets 8 reads Dec 18, 2022
Most creators don't know their Niche.
Here's how to find yours using the "4-3-2-1-0" technique:
Your "4" strengths
"Build on your strengths, work on your weaknesses." ~Minh Tan
What are the 4 topics you know best?
We're in the digital age. You can make a living off anything.
Let's imagine these are your strengths:
• Music
• Gaming
• Marketing
• Graphics design
"3" subtopics under each
Can you list 3 subtopics under each topic?
If you can, great.
If you can't list all, also great.
Your main focus is on speed.
Which topics were you able to fill out more quickly?
The fast "2"
Grab the 2 you filled out the fastest. Drop the others.
Your dopamine receptors lit up as you started the activity. It picked those 2. We'll respect that.
Let's imagine the 2 you picked were:
• Gaming
• Marketing
"1" in demand
Its time to pick the winner.
A niche is a single zone of expertise. You have 2 options:
• Merge them both
• or Select the one in more demand
So which will it be?
Let's imagine you picked Marketing.
Look for Point "0"
Now, you'll start creating marketing-based content on social media.
I suggest Twitter.
Your new middle name is "Broad". Talk about all aspects of marketing possible
• Sales
• Funnels
• Copywriting
• Lead generation, etc
Your aim is Point Zero (0)
Point 0 is the spot where the X and Y axis connect on a graph.
You can also call it the sweet spot 😎
X = Your topic
Y = Your audience preference
You opened this thread because of Point 0. Congratulations, that is your niche.
Your niche is the intersection between what you love doing and what people love receiving.
When you start posting content, some posts will get more attention than others.
You picked marketing, what got the most likes?
Sales?
Copywriting?
Lean into that.
Also, your niche isn't a tombstone. It might change over time.
We're humans. We're furious today, we're horny the next.
Emotions change. Niches do too. I hope you get the main lesson:
"Your niche is always the Point 0"
Thank you @WrongsToWrite for helping me discover mine.
@WrongsToWrite The "4-3-2-1-0" technique will help you discover your niche.
How to use it:
• Highlight your "4" strengths
• List out "3" subtopics under each
• Pick the fast "2"
• Select the "1" on demand
• Find point "0"
I hope it helps you.
@WrongsToWrite Once upon a time, there was a guy who had his hands on his chin.
He wanted his readers to do 3 things:
1. Follow him (@francis_oleh)
2. Retweet the tweet at the top
3. Smile :)
Have an awesome day!
Great! So you discovered your niche.
Would you like to build your brand in 2023?
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