20 copywriting tips that feel like a crash course :
1. Features tell customers what, and benefits tell customers why.
I'm a marketing expert is a feature. I'll help you make 7 figures a month is a benefit.
I'm a marketing expert is a feature. I'll help you make 7 figures a month is a benefit.
2. Make your product description larger than life.
Itâs not writing books but writing NY Times best-selling books.
Use appropriate adjectives.
Itâs not writing books but writing NY Times best-selling books.
Use appropriate adjectives.
3. If your product is not cheap, make it sound good.
You can either glorify the process it took to build the product or show exclusivity.
You can either glorify the process it took to build the product or show exclusivity.
4. Make it a solution to a problem.
Filthy neckline? X will remove all the filth from your neck, and it will shine like a white swan.
Filthy neckline? X will remove all the filth from your neck, and it will shine like a white swan.
5. Show a dream, not an awful process.
People donât want to go to the gym, But they want six packs, bigger arms, and a reply from the insta girl theyâre drooling over.
Use dream as a carrot, and theyâll follow the process without questions.
People donât want to go to the gym, But they want six packs, bigger arms, and a reply from the insta girl theyâre drooling over.
Use dream as a carrot, and theyâll follow the process without questions.
6. Use your competitors' names in your copy to undercut them. Use phrases such as "why pay more?" or "X (competitor)but at half the price."
7. Create a scapegoat
Donât make your reader feel bad about themselves.
If theyâre out of jobs, blame the government. If they are out of shape, blame crappy food. Blame egoistic girls if they donât find a good date on Saturday.
Comfort them first, sell them later.
Donât make your reader feel bad about themselves.
If theyâre out of jobs, blame the government. If they are out of shape, blame crappy food. Blame egoistic girls if they donât find a good date on Saturday.
Comfort them first, sell them later.
8. Break up your writing with a lot of headings and subheadings, no one like a big blurp of text. People are skimmers. Make your copy skimmable.
9. Before you begin writing, create a skelton. You'll be surprised at how simple it is to enter a flow state.
10. People read your copy alone.
Donât say - "Do you all want to change your life?" (Who all? )
Theyâre sitting alone in their bed and scrolling.
Itâs better to say, âDo you want to keep scrolling in your bed or want to change your life ?â
Speak to their subconscious.
Donât say - "Do you all want to change your life?" (Who all? )
Theyâre sitting alone in their bed and scrolling.
Itâs better to say, âDo you want to keep scrolling in your bed or want to change your life ?â
Speak to their subconscious.
11. Donât be afraid to cut lengthy sentences or paragraphs from your copy. A long copy doesnât mean a better copy.
12. Big numbers
Tell them how many people youâve helped.
How long youâve been doing the business?
Numbers help the reader visualize the scenarios and use them effectively.
Tell them how many people youâve helped.
How long youâve been doing the business?
Numbers help the reader visualize the scenarios and use them effectively.
13. Find your USP ( Unique Selling point)
Do you help a niche market?
Do you solve the problem faster with a guarantee?
Does it get quick results or long-lasting benefits?
Answer these, and youâll find your USP.
Do you help a niche market?
Do you solve the problem faster with a guarantee?
Does it get quick results or long-lasting benefits?
Answer these, and youâll find your USP.
14. Use a Conversational tone
"As I was saying, I stumbled across this product while doodling and I was surprised how it just changed my life."
Like this, talk to your customer.
"As I was saying, I stumbled across this product while doodling and I was surprised how it just changed my life."
Like this, talk to your customer.
15. Understand what youâre selling. Know your product and your customer, and Connect how your product will help your customer.
16. Add scarcity
Is it a limited-time offer?
Will you increase your price tomorrow?
Is it the last batch of your most famous product?
What will happen if they donât buy your product right now?
Is it a limited-time offer?
Will you increase your price tomorrow?
Is it the last batch of your most famous product?
What will happen if they donât buy your product right now?
17. One-page, One action
Donât put newsletter opt-in, product, or blog post links in one place.
If you are greedy, you will overwhelm your reader, and they will just leave.
Donât put newsletter opt-in, product, or blog post links in one place.
If you are greedy, you will overwhelm your reader, and they will just leave.
18. Use Keywords used by the prospects. If they say their writing 'sucks', you donât think their writing is 'bad.'
Just write in their language, and youâll become their friends who understand their problems.
Just write in their language, and youâll become their friends who understand their problems.
19. Handle their objections
Whatâs new in your product?
Why should they be buying from you?
Why the competitor's product wouldn't work?
Whatâs new in your product?
Why should they be buying from you?
Why the competitor's product wouldn't work?
20. Create a storylike structure.
First - State the problem.
Second - Twist the knife and make the problem even worse.
Finally - Tell them how your product will solve it.
First - State the problem.
Second - Twist the knife and make the problem even worse.
Finally - Tell them how your product will solve it.
Loading suggestions...