Writing a bestseller is easy.
But many of you are either writing for everyone (boring!)...
or writing for a tiny slice of your audience (also boring).
Here's the easy way to write a book that people want to share.
(I've written over 70 of them)
🧵
But many of you are either writing for everyone (boring!)...
or writing for a tiny slice of your audience (also boring).
Here's the easy way to write a book that people want to share.
(I've written over 70 of them)
🧵
I call the "people want to share" part of your book Circulation.
It's my 6th Pillar Of Influential Content and the one I talk about the least.
Some might say it's the secret sauce of why I write so many bestsellers.
I say it's the essential ingredient in every book success.
It's my 6th Pillar Of Influential Content and the one I talk about the least.
Some might say it's the secret sauce of why I write so many bestsellers.
I say it's the essential ingredient in every book success.
You can write a book that wins at the first five Pillars Of Influential Content.
But if you don't have a plan for Circulation, your book will have no influence because no one will hear it.
Circulation allows, encourages, and compels people to share your book.
But if you don't have a plan for Circulation, your book will have no influence because no one will hear it.
Circulation allows, encourages, and compels people to share your book.
Of course everyone wants readers to share their book.
Why then are so many books unsharable?
Why do people write books designed to sell 100 copies max?
Authors make 2 mistakes regarding circulation and they are both driven by fear.
Why then are so many books unsharable?
Why do people write books designed to sell 100 copies max?
Authors make 2 mistakes regarding circulation and they are both driven by fear.
Mistake #1 is to write for everyone in your target audience.
"Everybody must love me!" is the cry of your middle-school self just wanting someone to go with them to the dance.
You should not write as if you are begging to be taken to the dance.
"Everybody must love me!" is the cry of your middle-school self just wanting someone to go with them to the dance.
You should not write as if you are begging to be taken to the dance.
Mistake #2 is to write for a too-specific person.
"My book is for 20 year old heterosexual males living at home with one parent in the house, who spend 4+ hours daily on video games..."
Too specific an avatar tells me you are afraid your ideas won't work for anyone else.
"My book is for 20 year old heterosexual males living at home with one parent in the house, who spend 4+ hours daily on video games..."
Too specific an avatar tells me you are afraid your ideas won't work for anyone else.
How do you avoid the trap of writing for everyone while also avoiding the trap of writing for too specific a person?
Write for 80% of your audience.
That's how we got Bushra Azhar's book to win big.
Write for 80% of your audience.
That's how we got Bushra Azhar's book to win big.
Bushra's book is called Mass Persuasion Method.
The gold is in her subtitle:
"Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It)"
The gold is in her subtitle:
"Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It)"
Her demographic is small business owners.
Most small business owners identify with the problem she makes explicit.
Some people are doing great at this and the book is not for them.
Some people are sucking at this but are too proud to get help- also not for them.
Most small business owners identify with the problem she makes explicit.
Some people are doing great at this and the book is not for them.
Some people are sucking at this but are too proud to get help- also not for them.
Bushra doesn't want the super egotistical buying her high ticket offer.
She only wants to sell to people who believe:
-they have a problem
-that they need help
By the end of the book her readers build a 3rd belief:
-Bushra can help them
And now her sales process can start!
She only wants to sell to people who believe:
-they have a problem
-that they need help
By the end of the book her readers build a 3rd belief:
-Bushra can help them
And now her sales process can start!
The core question for circulation is this:
"Does my content apply to 80% of people in my target audience?"
When I help my clients get to a solid Yes then I know they'll win. 🥳
When it's a "maaaybe?" then I know they are in trouble. 😬
"Does my content apply to 80% of people in my target audience?"
When I help my clients get to a solid Yes then I know they'll win. 🥳
When it's a "maaaybe?" then I know they are in trouble. 😬
You know you are being too generic to be influential when 100 out of 100 people in your audience will be nodding their heads at what you are saying.
If you are Tony Robbins or Oprah or Gary Vee then you get to be generic.
No one else can afford to.
If you are Tony Robbins or Oprah or Gary Vee then you get to be generic.
No one else can afford to.
You know you are being too specific when you see more confusion than head nodding out of those 100 people.
Either you need to get more careful with who your audience is, or you need to broaden your message so more people get it.
Either you need to get more careful with who your audience is, or you need to broaden your message so more people get it.
Broadening your message without watering it down is hard.
I've told plenty of aspiring authors "no" when they ask me for help with this problem.
We always talk about this in our first book call- do you have the right 80% audience?
I've told plenty of aspiring authors "no" when they ask me for help with this problem.
We always talk about this in our first book call- do you have the right 80% audience?
Your 80% perfect audience has these traits in common:
-They are looking for practical how-to advice 🔨🔧
-They've tried to solved the problem before and those other fixes haven't worked 😫😡
-If they found the answer to their problem they would share it with their friends 😃📣
-They are looking for practical how-to advice 🔨🔧
-They've tried to solved the problem before and those other fixes haven't worked 😫😡
-If they found the answer to their problem they would share it with their friends 😃📣
When all 3 are true then you've cracked the circulation code.
And now all the other Pillars of Influential Content will come in to play to make your book a commercial success.
And now all the other Pillars of Influential Content will come in to play to make your book a commercial success.
Is your book topic right for 80% of your audience?
Will it make your readers want to share your book and buy it for their friends?
I can help you answer these questions in a fast no-BS phone call.
Will it make your readers want to share your book and buy it for their friends?
I can help you answer these questions in a fast no-BS phone call.
I'll tell you if your idea has strong circulation potential or not.
If not, I'll tell you if I can help you fix it or if your idea is unsalvegable.
Get on my calendar here:
entrepreneurswordsmith.com
If not, I'll tell you if I can help you fix it or if your idea is unsalvegable.
Get on my calendar here:
entrepreneurswordsmith.com
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