How to productize yourself (as a one-person business):
Business 101.
You need a:
- Traffic source
- Product or service
- Results generating skill stack
We will break each of these down, but first I want to flip traditional business on its head.
You need a:
- Traffic source
- Product or service
- Results generating skill stack
We will break each of these down, but first I want to flip traditional business on its head.
The self-productization philosophy is simple:
Improve yourself and your skill set by solving your own problems.
Document that experience online to attract a following.
Use your experience and skill set to solve the problems of those that follow you (because they are like you).
Improve yourself and your skill set by solving your own problems.
Document that experience online to attract a following.
Use your experience and skill set to solve the problems of those that follow you (because they are like you).
You eliminate competition from the start.
Your story is what makes you unique. It is forged through struggle and problem solving toward a big life goal.
1000 people can pursue financial freedom as a goal, but will each pick different methods and have a vastly different path.
Your story is what makes you unique. It is forged through struggle and problem solving toward a big life goal.
1000 people can pursue financial freedom as a goal, but will each pick different methods and have a vastly different path.
Traditional business: create a customer avatar and base your content, marketing, and product around that.
Productizing yourself: you are the customer avatar. You write, build, and sell to yourself.
This is a fulfilling business model that shortcuts the "niche down" issue.
Productizing yourself: you are the customer avatar. You write, build, and sell to yourself.
This is a fulfilling business model that shortcuts the "niche down" issue.
1) Write To Yourself
Write about what you're learning.
Write about what gets you results.
Write about your interests, thoughts, and opinions for a bit of balance and authenticity.
This is how you attract an audience. You can repurpose your writing for all platforms.
Write about what you're learning.
Write about what gets you results.
Write about your interests, thoughts, and opinions for a bit of balance and authenticity.
This is how you attract an audience. You can repurpose your writing for all platforms.
2) Build For Yourself
As you encounter problems on your self-actualization journey, build your own solution.
Struggle with mental clarity? Create a planner or journal.
Struggle to land clients? Create a system that pulls them in seamlessly.
As you encounter problems on your self-actualization journey, build your own solution.
Struggle with mental clarity? Create a planner or journal.
Struggle to land clients? Create a system that pulls them in seamlessly.
As you build for yourself, you want to use them on yourself.
Notice problems, improve it, and make it something that your life wouldn't be the same without.
You've attracted an audience with your writing, and now you have a product to offer them.
Notice problems, improve it, and make it something that your life wouldn't be the same without.
You've attracted an audience with your writing, and now you have a product to offer them.
3) Sell To Yourself
Marketing and sales is all about understanding the mind of your customer.
If YOU are the customer, then your marketing becomes a lot easier.
Self-reflection = market research.
What, how, and why did you solve your problems? Tell your audience & promote.
Marketing and sales is all about understanding the mind of your customer.
If YOU are the customer, then your marketing becomes a lot easier.
Self-reflection = market research.
What, how, and why did you solve your problems? Tell your audience & promote.
Of course, this is a simplified version of business, but it can get you started.
Experience is the best teacher, and will shine a light on your blind spots.
If you encounter a problem as you are building your business – write, build, and potentially sell the solution to it :)
Experience is the best teacher, and will shine a light on your blind spots.
If you encounter a problem as you are building your business – write, build, and potentially sell the solution to it :)
I appreciate you reading. I hope this helped to some degree (as short as it was).
If you want to dive deeper into the one-person business model, watch the YT video below.
Enjoy the rest of your day.
– @thedankoe
youtu.be
If you want to dive deeper into the one-person business model, watch the YT video below.
Enjoy the rest of your day.
– @thedankoe
youtu.be
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