The only guide you need to read to create an effective homepage in minutes:
1. Don't Make Em' Think
Your home page shouldn’t be a calorie burner.
Be clear, concise, and communicate your value props thoroughly.
The less a consumer has to think about what you do, the more energy they’ll have to imagine a world with you in it.
Your home page shouldn’t be a calorie burner.
Be clear, concise, and communicate your value props thoroughly.
The less a consumer has to think about what you do, the more energy they’ll have to imagine a world with you in it.
2. Earn The Scroll
Earning the scrolls means earning attention.
So, your above-the-fold should have one singular goal — and that’s to earn the scroll.
It's valuable real estate.
Make it:
• Simple
• Skimmable
• Straight-Forward
Here are the elements of an above the fold:
Earning the scrolls means earning attention.
So, your above-the-fold should have one singular goal — and that’s to earn the scroll.
It's valuable real estate.
Make it:
• Simple
• Skimmable
• Straight-Forward
Here are the elements of an above the fold:
Now let's build your homepage's ATF
3. Headlines
80% of visitor will only read your headlines.
Make them stand out, obvious, and clear.
Here's how:
• Be large and bold
• Focus on one idea
• Have proper spacing
• Obsess with clarity
Let's look at headline formulas:
3. Headlines
80% of visitor will only read your headlines.
Make them stand out, obvious, and clear.
Here's how:
• Be large and bold
• Focus on one idea
• Have proper spacing
• Obsess with clarity
Let's look at headline formulas:
• Address The Doubt That Tackles The Problem
• Narrow Your Scope To Become #1
• Address The What And The Who
• Say What They Can Do With Your Product
• State The Value Creation
Examples:
• Narrow Your Scope To Become #1
• Address The What And The Who
• Say What They Can Do With Your Product
• State The Value Creation
Examples:
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This thread was one of my past case studies.
Details:
• Two case studies
• 40k+ marketers and founders read it
- Only goal is to make you a better marketer
If u wanna join:
marketingexamined.com
4. Sub-Headlines
Your headlines are the attention-grabber.
Your sub-headlines lay the foundation for your claims.
And offer more context.
Let's look at examples that will help you write a good sub-headline.
Your headlines are the attention-grabber.
Your sub-headlines lay the foundation for your claims.
And offer more context.
Let's look at examples that will help you write a good sub-headline.
Sub-headline Formulas:
• Introduce The Product
• Weave Features Into Benefits
• State The Results From Your Benefits
Examples:
• Introduce The Product
• Weave Features Into Benefits
• State The Results From Your Benefits
Examples:
4. Social Proof
Social proof makes what you say believable.
Without it, what you say is no more than a claim.
There are five frameworks to support what you say above the fold:
1. Customers
2. Timeframe
3. Press
4. Reviews
5. Notable Names
Examples:
Social proof makes what you say believable.
Without it, what you say is no more than a claim.
There are five frameworks to support what you say above the fold:
1. Customers
2. Timeframe
3. Press
4. Reviews
5. Notable Names
Examples:
5. Tackle Objections
Behind every action not taken, is an objection that wasn't tackled.
Tackling objections is all about putting yourself in the shoes of a customer and identifying the small roadblocks in their head that put a halt to action.
Examples Below
Behind every action not taken, is an objection that wasn't tackled.
Tackling objections is all about putting yourself in the shoes of a customer and identifying the small roadblocks in their head that put a halt to action.
Examples Below
• SparkToro
Objection = Not Sure What The Product Does
Solution = Try SparkToro For Free
Let the value convince the customer.
• RiversideFM
Objection = I Want To Try The Product Before Signing Up
Solution = 1 Hour Free Recording
Let them use it, experience it, & love it.
Objection = Not Sure What The Product Does
Solution = Try SparkToro For Free
Let the value convince the customer.
• RiversideFM
Objection = I Want To Try The Product Before Signing Up
Solution = 1 Hour Free Recording
Let them use it, experience it, & love it.
Next Section = Earning The Sale AKA Below The Fold
6. Using An Open Loop To Drive The Scroll
Open loops are curiosity-inducing and tell the consumer there is more to be seen.
Examples:
6. Using An Open Loop To Drive The Scroll
Open loops are curiosity-inducing and tell the consumer there is more to be seen.
Examples:
Now it's time to educate, differentiate, share use cases, prove our claims, and answer any questions.
7. Differentiate Your Product
Your differentiation factor is your competitive advantage.
The better you can cement it, the better chance you have of staying top of mind.
Ex:
7. Differentiate Your Product
Your differentiation factor is your competitive advantage.
The better you can cement it, the better chance you have of staying top of mind.
Ex:
8. Segway To The Benefits
You differentiated yourself.
Now, amplify the benefits behind the differentiation.
Don't overlook how you position your benefits.
It's not enough to say what it does for the customer.
You need to take the consumer into another world.
You differentiated yourself.
Now, amplify the benefits behind the differentiation.
Don't overlook how you position your benefits.
It's not enough to say what it does for the customer.
You need to take the consumer into another world.
9. Position Your Features As Benefits
The best features are disguised as micro-benefits.
So, let's take Hugo here.
Let's disguise this feature as a benefit.
Wrong: Streamline Your Meeting Prep
Right: Save 45 Minutes A Week Streamlining Your Meeting Prep
The best features are disguised as micro-benefits.
So, let's take Hugo here.
Let's disguise this feature as a benefit.
Wrong: Streamline Your Meeting Prep
Right: Save 45 Minutes A Week Streamlining Your Meeting Prep
10. Tell Them How It Works
Instructions are everything.
You can't expect a consumer to know how something works.
Be their guide.
Walk them through the process step-by-step.
This is the importance of your "How-To" section.
It indicates a frictionless set-up process.
Ex:
Instructions are everything.
You can't expect a consumer to know how something works.
Be their guide.
Walk them through the process step-by-step.
This is the importance of your "How-To" section.
It indicates a frictionless set-up process.
Ex:
11. MORE Social Proof
Customers buy from brands they know, like, and trust.
Social proof comes in multiple forms:
• Customer reviews & testimonials
• Insider Data
• Case Studies
• Notable Users
• UGC
• Press
Customers buy from brands they know, like, and trust.
Social proof comes in multiple forms:
• Customer reviews & testimonials
• Insider Data
• Case Studies
• Notable Users
• UGC
• Press
12. Frequently Asked Questions
Lastly, tackle any objections by adding a frequently asked questions section to your home page.
Ex:
Lastly, tackle any objections by adding a frequently asked questions section to your home page.
Ex:
13. Use A Call To Value To Convert
Instead of a CTA, we want to focus on a CTV.
So, instead of telling the customer to take action...
We remind the customer of the value on the backend of the action.
Example:
Instead of a CTA, we want to focus on a CTV.
So, instead of telling the customer to take action...
We remind the customer of the value on the backend of the action.
Example:
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