Politics
Social Media
Technology
Psychology
Social Media Marketing
Influence
Online Audience
Mass Manipulation
How to grow your influence: The Blueprint.
A guide for mass manipulation.
These techniques are used in politics and can be used to grow an online audience and gain influence.
A guide for mass manipulation.
These techniques are used in politics and can be used to grow an online audience and gain influence.
If you want to grow your influence you first need to get to grips with the basic principles of how crowds behave and understand how to manage them.
Let’s dive in.
Let’s dive in.
There are two audiences you need to manage:
Those who are supportive of your beliefs and those who oppose them.
🔽
Those who are supportive of your beliefs and those who oppose them.
🔽
You can do this by tapping into some basic principles of human nature and exploiting the often lazy thinking that is sometimes necessary for cognitive efficiency (think cognitive biases).
These techniques are straightforward and easy to implement.
These techniques are straightforward and easy to implement.
1. Create a narrative.
Humans love stories.
The way in which stories are remembered can help us in our quest because people often buy into plausible narratives.
For a narrative to be successful, it has to be contrarian to what the majority believes.
Here is how to do this
Humans love stories.
The way in which stories are remembered can help us in our quest because people often buy into plausible narratives.
For a narrative to be successful, it has to be contrarian to what the majority believes.
Here is how to do this
When you start, you will need to bring attention to yourself and what you have to say.
If you are saying what everyone knows and believes, that makes you one of many.
It drowns you in the masses of people who say the same thing which is inefficient for gaining attention.
If you are saying what everyone knows and believes, that makes you one of many.
It drowns you in the masses of people who say the same thing which is inefficient for gaining attention.
You’ll also need to put the audience on your side by saying something that appeals to the interest of the largest possible group.
This is why conspiracy narratives are particularly efficient, they help us to create a sense of us and them.
More about this further in the thread.
This is why conspiracy narratives are particularly efficient, they help us to create a sense of us and them.
More about this further in the thread.
2. Identify the enemy.
Once you have the narrative and your followers have bought into it, identify those attempting to disrupt it.
Once you have the narrative and your followers have bought into it, identify those attempting to disrupt it.
Human beings are tribal; you’ll find common ground with others, tighten your defenses and prepare to defend your narrative against detractors.
You need to ensure that your followers know who the enemy is because this then reinforces the belief that our narrative is under threat.
You need to ensure that your followers know who the enemy is because this then reinforces the belief that our narrative is under threat.
Creating a false dichotomy or reinforcing an existing one is often useful here.
You can see this approach in politics where one political party exploits the narrative that the opposing side is incompetent or a danger to society.
You can see this approach in politics where one political party exploits the narrative that the opposing side is incompetent or a danger to society.
3. Exploit cognitive biases.
A cognitive bias is an error in thinking that occurs as we attempt to process and interpret information from around us.
One particularly useful cognitive bias is negativity bias.
Because humans are wired to pay attention to danger.
A cognitive bias is an error in thinking that occurs as we attempt to process and interpret information from around us.
One particularly useful cognitive bias is negativity bias.
Because humans are wired to pay attention to danger.
Always present your audience with evidence that supports your narrative.
Scientific evidence (no matter how tenuous) is best, but anecdotal evidence can be useful.
A useful strategy is to ask for anecdotes from your audience in the form of ‘has this ever happened to you…?
Scientific evidence (no matter how tenuous) is best, but anecdotal evidence can be useful.
A useful strategy is to ask for anecdotes from your audience in the form of ‘has this ever happened to you…?
4. Use controversy as bait.
Make a controversial statement and leave it to fester for a little while.
Keep the statement brief and lacking in detail – I’ll explain why in a moment.
Make a controversial statement and leave it to fester for a little while.
Keep the statement brief and lacking in detail – I’ll explain why in a moment.
This controversial statement will create a bit of a storm and will, no doubt, attract a great deal of bad publicity.
But stick to your guns, sit back, and let the haters thrash it out with your own supporters.
But stick to your guns, sit back, and let the haters thrash it out with your own supporters.
Sure, you’ll have people criticizing you, but you’ll also grow your following – this is the bait.
Now for the switch…
Now for the switch…
Clarify your statement, add more detail in a non-inflammatory way, claim you have been misinterpreted by those who oppose your narrative, feign disbelief at the way you have been treated, and insist that your detractors are being unreasonable.
By this time your audience has grown, thanks to the efforts of your own followers and your detractors.
Your followers will come back fighting, defending you with increased conviction.
Watch your audience grow in number.
Your followers will come back fighting, defending you with increased conviction.
Watch your audience grow in number.
5. Back up your narrative with valid science.
You need to make sure that you speak about valid scientific topics for which there is lots of supporting evidence.
Let me explain here.
You need to make sure that you speak about valid scientific topics for which there is lots of supporting evidence.
Let me explain here.
This will allow you to break down the barriers between what is valid and what is invalid (but supports your narrative).
This is the long game.
Mix your arguments between factual and opinionated takes.
You can use shortcuts and switch between the two stances.
This is the long game.
Mix your arguments between factual and opinionated takes.
You can use shortcuts and switch between the two stances.
6. Do not engage in useless battles.
Never answer criticism from people who are of a lower status than yours.
Send your goons to people of equal status to entertain a veil of power.
Never answer criticism from people who are of a lower status than yours.
Send your goons to people of equal status to entertain a veil of power.
Fully engage with people of higher status, overwhelming your opponent with as many claims as possible in the shortest period of time.
Ensure that most of these claims are valid as this allows you to insert invalid ones that support your narrative.
Ensure that most of these claims are valid as this allows you to insert invalid ones that support your narrative.
Voilà!
But we are not done yet.
Here is a free guide to office politics that you can get for free.
It will also give you access to my email list where I share more strategies on how to handle people and social settings.
dentesleo.gumroad.com
But we are not done yet.
Here is a free guide to office politics that you can get for free.
It will also give you access to my email list where I share more strategies on how to handle people and social settings.
dentesleo.gumroad.com
Fin.
If you enjoyed this thread:
1. Follow me @DentesLeo for more of these
2. RT the tweet below to share this thread with your audience
If you enjoyed this thread:
1. Follow me @DentesLeo for more of these
2. RT the tweet below to share this thread with your audience
What I say on the private Majliss (Telegram Channel) > what I say on Twitter.
You don't speak to the pleb and to the elite the same way.
t.me
You don't speak to the pleb and to the elite the same way.
t.me
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