A/B testing is the fastest way to grow your business.
Every small win compounds with the next and leads to massive growth.
Here are 11 A/B test ideas you can start executing today:
Every small win compounds with the next and leads to massive growth.
Here are 11 A/B test ideas you can start executing today:
Free Shipping Threshold
Most companies take this part of their site for granted.
It's a great test lever for driving higher AOV.
Examples:
• Free shipping on all bundles
• Free Shipping on orders of $99+
• Free Shipping when you order 2+ products
Most companies take this part of their site for granted.
It's a great test lever for driving higher AOV.
Examples:
• Free shipping on all bundles
• Free Shipping on orders of $99+
• Free Shipping when you order 2+ products
Lead Magnet
This is one of the most important parts of your site.
If prospects aren't sold on your product/service right away, what is getting them in the door?
Examples:
• Discount
• Personalized quiz
• Free guide on a relevant topic
This is one of the most important parts of your site.
If prospects aren't sold on your product/service right away, what is getting them in the door?
Examples:
• Discount
• Personalized quiz
• Free guide on a relevant topic
Email Winback Cadence
Acquiring a new customer can cost 5x more than retaining an old one.
You want those winback emails to hit at the right time.
Examples:
• X days after canceling
• Y days without an order
• Z days without opening an email
Acquiring a new customer can cost 5x more than retaining an old one.
You want those winback emails to hit at the right time.
Examples:
• X days after canceling
• Y days without an order
• Z days without opening an email
Product Page Imagery
Your customer is 2-3 clicks away from purchase at this point.
Make sure the imagery pops and keeps their interest.
Examples:
• Product only
• Product in action
• Include packaging
Your customer is 2-3 clicks away from purchase at this point.
Make sure the imagery pops and keeps their interest.
Examples:
• Product only
• Product in action
• Include packaging
Homepage Banner
The front door of your site. How are you welcoming people?
Prospects should know what you do and what their next step should be within seconds of seeing this banner.
Examples:
• H1 copy
• Animated CTA
• Rotating banner
The front door of your site. How are you welcoming people?
Prospects should know what you do and what their next step should be within seconds of seeing this banner.
Examples:
• H1 copy
• Animated CTA
• Rotating banner
Quiz Funnel
Everyone likes to learn about themselves. How can you incorporate a quiz into your site?
A good quiz funnel → personalized recommendations → higher AOV
Examples:
• # of questions
• Require email for results
• Incentivize with an offer
Everyone likes to learn about themselves. How can you incorporate a quiz into your site?
A good quiz funnel → personalized recommendations → higher AOV
Examples:
• # of questions
• Require email for results
• Incentivize with an offer
Bundles
Make it easy to buy in bulk and watch your AOVs go up.
Examples:
• # of products in bundle
• Multi-SKU vs. Single-SKU
• Allow for custom bundles
Make it easy to buy in bulk and watch your AOVs go up.
Examples:
• # of products in bundle
• Multi-SKU vs. Single-SKU
• Allow for custom bundles
Discount Presentation
How your discounts are visually displayed is just as important as the discount itself.
Examples:
• Show as $ off
• Show as % off
• Crossed out pricing vs. Badge icon
How your discounts are visually displayed is just as important as the discount itself.
Examples:
• Show as $ off
• Show as % off
• Crossed out pricing vs. Badge icon
Offer Minimums
If you want to give away discounts on high-value orders only, set offer minimums.
Examples:
• Spen $X or more
• Buy Y # of products
• Prepay for 3+ orders
If you want to give away discounts on high-value orders only, set offer minimums.
Examples:
• Spen $X or more
• Buy Y # of products
• Prepay for 3+ orders
Free Items
"Free" is the most powerful marketing word you can use.
There are many ways to slice and dice this.
Examples:
• Buy 1, get ANY product free
• Buy 1, get SAME product free
• Get a free sample with purchase
"Free" is the most powerful marketing word you can use.
There are many ways to slice and dice this.
Examples:
• Buy 1, get ANY product free
• Buy 1, get SAME product free
• Get a free sample with purchase
URL Destination
The entire buying experience should be seamless.
Make sure your campaigns are dropping customers on the optimal page for purchase.
Examples:
• Product page
• Landing page
• Collection page
The entire buying experience should be seamless.
Make sure your campaigns are dropping customers on the optimal page for purchase.
Examples:
• Product page
• Landing page
• Collection page
TL;DR - 11 A/B test ideas you can start executing today:
→ Bundles
→ Free Items
→ Quiz Funnel
→ Lead Magnet
→ Offer Minimums
→ URL Destination
→ Homepage Banner
→ Product Page Imagery
→ Discount Presentation
→ Free Shipping Threshold
→ Email Winback Cadence
→ Bundles
→ Free Items
→ Quiz Funnel
→ Lead Magnet
→ Offer Minimums
→ URL Destination
→ Homepage Banner
→ Product Page Imagery
→ Discount Presentation
→ Free Shipping Threshold
→ Email Winback Cadence
Thanks for reading!
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→ Customer Retention
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