We made 27Cr ($3.5M) revenue this year.
100% bootstrapped; up 150% from last year; immensely profitable; team of 9 people.
All of this in less than 3 years of existence.
A thread...
100% bootstrapped; up 150% from last year; immensely profitable; team of 9 people.
All of this in less than 3 years of existence.
A thread...
Last calendar year (Jan-Dec 2021), our business did 12.68Cr ($1.6M) of Revenue with 3.9Cr ($480K) of profits.
There were 4 main sources of income
1. Courses
2. Corporate Talks
3. Brand Collabs
4. Affiliate Income
I expected this year to be much slower. But...
There were 4 main sources of income
1. Courses
2. Corporate Talks
3. Brand Collabs
4. Affiliate Income
I expected this year to be much slower. But...
Let's start with the basics
I run a company called WebVeda, the goal of which is to make young Indians life-ready.
The company has 2 business units
1. Content & Community (CnC)
2. Courses
I run a company called WebVeda, the goal of which is to make young Indians life-ready.
The company has 2 business units
1. Content & Community (CnC)
2. Courses
For the CnC business unit, we ended 2021 with an approx following of 4.3M
IG: 1.1M
YT: 1.2M
LI: 1.4M
TW: 283K
FB: 281K
NL: 39K
(as of 3rd Jan 2022)
We will end 2022 with 8M+
IG: 2.1M
YT: 2.8M (incl a new short channel)
LI: 1.9M
TW: 528K
FB: 473K
NL: 83K
(as of 19 Dec 2022)
IG: 1.1M
YT: 1.2M
LI: 1.4M
TW: 283K
FB: 281K
NL: 39K
(as of 3rd Jan 2022)
We will end 2022 with 8M+
IG: 2.1M
YT: 2.8M (incl a new short channel)
LI: 1.9M
TW: 528K
FB: 473K
NL: 83K
(as of 19 Dec 2022)
This scale generated revenue across 4 categories
0. YT Ad Revenue
This is 0 for the brand, because I do not run ads on my videos.
1. Affiliate Income
This is revenue we earn through sharing links of brands. When you buy, we get a share of the revenue the brand makes.
In 2021..
0. YT Ad Revenue
This is 0 for the brand, because I do not run ads on my videos.
1. Affiliate Income
This is revenue we earn through sharing links of brands. When you buy, we get a share of the revenue the brand makes.
In 2021..
..this amount was 27L ($33K)
In 2022, we earned 60L ($75K) in affiliate income.
100% of this income is used to sponsor the education of kids who cannot afford it.
Last year 53 students were helped.
This year 129 kids have been helped.
Thank YOU ALL for making it happen :)
In 2022, we earned 60L ($75K) in affiliate income.
100% of this income is used to sponsor the education of kids who cannot afford it.
Last year 53 students were helped.
This year 129 kids have been helped.
Thank YOU ALL for making it happen :)
2. Book Royalty
My first book DO EPIC SHIT launched in Dec 2021, so there was no royalty income in 2021.
In 2022, we earned a mind-boggling 1.04Cr ($130K) in book royalty.
When I heard this number, I was stunned.
Thank you @Chikisarkar @juggernautbooks for making it happen :)
My first book DO EPIC SHIT launched in Dec 2021, so there was no royalty income in 2021.
In 2022, we earned a mind-boggling 1.04Cr ($130K) in book royalty.
When I heard this number, I was stunned.
Thank you @Chikisarkar @juggernautbooks for making it happen :)
3. Corporate Talks/Appearances
Companies seek my time for keynote employee sessions.
Or seek my time for flagship corporate events/initiatives.
For such gigs, I charge for my time.
In 2021, we earned 54L ($67K) through this.
In 2022, this rose to 2.03Cr ($253K)
Companies seek my time for keynote employee sessions.
Or seek my time for flagship corporate events/initiatives.
For such gigs, I charge for my time.
In 2021, we earned 54L ($67K) through this.
In 2022, this rose to 2.03Cr ($253K)
4. Brand Collabs
I work with brands that I personally use or whose founders I have known from the past, endorsing them through my content.
In 2021, we earned 5.48Cr ($685K) in brand collabs.
In 2022, this role to 10.58Cr ($1.3M)
I work with brands that I personally use or whose founders I have known from the past, endorsing them through my content.
In 2021, we earned 5.48Cr ($685K) in brand collabs.
In 2022, this role to 10.58Cr ($1.3M)
In all, the Content & Community business unit earned 14.3Cr ($1.8M)
This is an immensely profitable business, but as mentioned not a scalable business. Will this ever be a 160Cr ($20M) revenue biz? I doubt it.
But what biz does is create visibility driven by trust.
This is an immensely profitable business, but as mentioned not a scalable business. Will this ever be a 160Cr ($20M) revenue biz? I doubt it.
But what biz does is create visibility driven by trust.
People see my content, it hopefully helps them, adds some value to their lives because of which, over time they trust me.
And if they trust me, they are likelier to buy into my main objective - teach them to be life-ready - through my 2nd business unit: courses
And if they trust me, they are likelier to buy into my main objective - teach them to be life-ready - through my 2nd business unit: courses
My courses business (called WebVeda) intends to create courses that help young Indians get life-ready.
These courses are:
1. Fully on-demand
2. Low priced (avg price point Rs. 700)
3. 100% refundable
I am not building an elite institution.
I am building a mass institution.
These courses are:
1. Fully on-demand
2. Low priced (avg price point Rs. 700)
3. 100% refundable
I am not building an elite institution.
I am building a mass institution.
In 2021, we sold courses worth 7.68Cr ($1M)
In 2022, that rose to 12.97Cr ($1.6M).
Last year 117,000+ students brought our courses.
We ended 2022 at 279,000+ students!
83% completion rate
~5% refund rate
In 2022, that rose to 12.97Cr ($1.6M).
Last year 117,000+ students brought our courses.
We ended 2022 at 279,000+ students!
83% completion rate
~5% refund rate
This business, while lower margin (ad spend is 50% of biz), has the potential to be 100X of what it is today.
Every new course we launch, can add $0.3M-$1M per year to revenue.
Our flagship time management course does $1M/yr
I have 10 such courses in the pipeline!
Every new course we launch, can add $0.3M-$1M per year to revenue.
Our flagship time management course does $1M/yr
I have 10 such courses in the pipeline!
And that's just the start.
Think offline courses, think fellowship programs, think international markets and you potentially have a $100M biz in the making over the next decade, should I want to build it so.
Think offline courses, think fellowship programs, think international markets and you potentially have a $100M biz in the making over the next decade, should I want to build it so.
Across the 2 business units, revenue rose from 11.9Cr ($1.5M) in 2021 to 27Cr ($3.4M) in 2022.
But my high point wasn't this...
But my high point wasn't this...
My high points:
1. Distributing 60L towards the education of 129 kids
2. Distributing 75L within the team as part of the profit pool (an avg intern earned ~10L this year at @wariCrew)
3. People sharing that DO EPIC SHIT was the first ever non-academic book they read!
1. Distributing 60L towards the education of 129 kids
2. Distributing 75L within the team as part of the profit pool (an avg intern earned ~10L this year at @wariCrew)
3. People sharing that DO EPIC SHIT was the first ever non-academic book they read!
All of this while
1. Running a full-remote team spread across 6 cities (and meeting every quarter for an offsite)
2. Running a no-code operation (my software bill is the biggest spend after marketing)
3. Spending less than 20hrs/week working
1. Running a full-remote team spread across 6 cities (and meeting every quarter for an offsite)
2. Running a no-code operation (my software bill is the biggest spend after marketing)
3. Spending less than 20hrs/week working
The reason I share this, is for 3 reasons
1. Thank those who make this happen
@Razorpay @asana @zoom @ConvertKit @LearnWorlds @zapier @Adobe @Google @FreshworksInc @Frame_io @Calendly @canva @envato, ScaleX
It's wild how much is available at our disposal today to run a business
1. Thank those who make this happen
@Razorpay @asana @zoom @ConvertKit @LearnWorlds @zapier @Adobe @Google @FreshworksInc @Frame_io @Calendly @canva @envato, ScaleX
It's wild how much is available at our disposal today to run a business
2. Acknowledge my awesome team @waricrew
who have ensured that we stayed true to our belief.
"Keep creating content that helps people make aware choices in life."
We are in it for the long-term and we are not chasing any goals.
Just a process!
who have ensured that we stayed true to our belief.
"Keep creating content that helps people make aware choices in life."
We are in it for the long-term and we are not chasing any goals.
Just a process!
3. Most importantly, remind you that it is the boring that makes shit happen.
When people ask me, 'What's next?"
I do not have an answer.
There is no next.
There is just repeat.
Repeat what works.
And give it time.
It is the biggest thing I have learnt in life.
When people ask me, 'What's next?"
I do not have an answer.
There is no next.
There is just repeat.
Repeat what works.
And give it time.
It is the biggest thing I have learnt in life.
This new year, I would love for all of you to find that one thing you can do every day/week/month/year that works for you and doesn't bore you, while looks like work for everyone else.
Because in that one repeatable thing, you would have found yourself!
Because in that one repeatable thing, you would have found yourself!
I apologize for this long thread and evident portions of humblebrag. My intention isn't to impress.
Look beyond the numbers. They are just that.
Numbers.
Look beyond the numbers. They are just that.
Numbers.
May 2023 be YOUR year.
Where you live it on your terms, at your pace, to your strengths.
May you fall in love with yourself.
And see yourself for what you always were.
YOU.
Not anyone else.
Just authentically you!
Where you live it on your terms, at your pace, to your strengths.
May you fall in love with yourself.
And see yourself for what you always were.
YOU.
Not anyone else.
Just authentically you!
One last request
My latest book GET EPIC SHIT DONE has just launched. It is a book that answers 36 life questions, through the conversation between a student and a teacher.
Gift it to someone you think will benefit from it, please :)
amzn.to
My latest book GET EPIC SHIT DONE has just launched. It is a book that answers 36 life questions, through the conversation between a student and a teacher.
Gift it to someone you think will benefit from it, please :)
amzn.to
Please do ask me any questions you have on this. I have skipped/missed a lot of finer details that makes this happen. Would love to share all that we have learnt along the way.
Thread capturing last year
The thread is now a video
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