The gift giving season is a cash machine for businesses.
Here are 20 facts about the Christmas shopping season:
Here are 20 facts about the Christmas shopping season:
1. 85% of online shoppers prefer an item with free shipping vs fast shipping
2. 47% of people don't want to pay for shipping at all
3. 68% of people say they pay more attention to emails during this time
4. 66% of people do research online but buy from a brick and mortar store
2. 47% of people don't want to pay for shipping at all
3. 68% of people say they pay more attention to emails during this time
4. 66% of people do research online but buy from a brick and mortar store
5. 62% of people buy gifts the weeks before Christmas
6. 23% of people rely on social media for their decision making on gifts
7. Men and women do the same amount of shopping but on average men spend $725 and women spend $609
8. 56% of all shoppers buy gift cards
6. 23% of people rely on social media for their decision making on gifts
7. Men and women do the same amount of shopping but on average men spend $725 and women spend $609
8. 56% of all shoppers buy gift cards
9. The categories with the highest total of holiday spending are: clothing/accessories 21%, gift cards 19%, food/beverage 14%
10. Of people who buy a gift for themselves 28% buy shoes
11. Holiday shopping can account for up to 30% of all yearly retail sales
10. Of people who buy a gift for themselves 28% buy shoes
11. Holiday shopping can account for up to 30% of all yearly retail sales
12. Between December 15th - 24th accounts for 40% of all Christmas shopping
13. In 2020, 65% of people shopped for their gifts online
14. With the increase in online shopping in 2020, online revenue increased 64%
15. In 2022 sales are estimated between 942.6B and 960.4 Billion
13. In 2020, 65% of people shopped for their gifts online
14. With the increase in online shopping in 2020, online revenue increased 64%
15. In 2022 sales are estimated between 942.6B and 960.4 Billion
16. 69% of people say they plan to reduce holiday spending this year
17. 73% of people say they plan to reduce holiday travel this year
18. 75% of people say they plan to spend less on their New Years celebration too
17. 73% of people say they plan to reduce holiday travel this year
18. 75% of people say they plan to spend less on their New Years celebration too
19. Holiday sales are expected to increase in 2022 but when adjusted for inflation, rather flat.
20. Holiday sales totaled 889.3 Billion in 2021.
20. Holiday sales totaled 889.3 Billion in 2021.
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