Mastering these biases will make you 10x more $$$ than a 4 year marketing degree:
Theory of User Delight:
People feel joy when they receive unexpected value.
So,
• Use pleasant animations and high-res images (Surface Delight)
• Meet all your customer's needs, help them get in a flow state (Deep Delight)
People feel joy when they receive unexpected value.
So,
• Use pleasant animations and high-res images (Surface Delight)
• Meet all your customer's needs, help them get in a flow state (Deep Delight)
Framing Bias:
People perceive products based on how they're presented.
• Frame for your target demographic.
• Similar products can be marketed in 1,000s of different ways.
People perceive products based on how they're presented.
• Frame for your target demographic.
• Similar products can be marketed in 1,000s of different ways.
Priming:
Small details unconsciously influence people.
• Utilize subtle imagery as a priming tool.
• The devil's in the details - think of how details can guide someone to a sale.
Small details unconsciously influence people.
• Utilize subtle imagery as a priming tool.
• The devil's in the details - think of how details can guide someone to a sale.
Barnum Effect:
People tend to insert themselves in vague information.
• Ask your audience direct questions.
• Use "I" and "you" language.
People tend to insert themselves in vague information.
• Ask your audience direct questions.
• Use "I" and "you" language.
Social Currency:
People are more likely to share or buy things that make them look good.
• Understand the values of your audience.
• Make something that's gratifying to share.
People are more likely to share or buy things that make them look good.
• Understand the values of your audience.
• Make something that's gratifying to share.
Status Quo Bias:
People prefer what's known to what's unknown.
• Use logic and stats to convince people change is necessary.
• Appeal to emotion to help people make a change.
People prefer what's known to what's unknown.
• Use logic and stats to convince people change is necessary.
• Appeal to emotion to help people make a change.
Status Quo Bias:
People prefer what's known to what's unknown.
• Use logic and stats to convince people change is necessary.
• Appeal to emotion to help people make a change.
People prefer what's known to what's unknown.
• Use logic and stats to convince people change is necessary.
• Appeal to emotion to help people make a change.
Mere Exposure Effect:
People like and trust the things they see frequently.
• Repurpose your content to show up in the right places at the right time.
• In advertising, broad exposure is more impactful than narrow specifics.
People like and trust the things they see frequently.
• Repurpose your content to show up in the right places at the right time.
• In advertising, broad exposure is more impactful than narrow specifics.
Foot-in-the-Door Technique:
People are more likely to say yes to a big request after saying yes to a small one.
So,
• Offer free trials
• Give complimentary resources before pushing a paid product
• Alongside free content, have an option for paid membership
People are more likely to say yes to a big request after saying yes to a small one.
So,
• Offer free trials
• Give complimentary resources before pushing a paid product
• Alongside free content, have an option for paid membership
Loss Aversion:
People are motivated to avoid losses rather than seek gains.
So,
• Tell people what you're saving them
• Frame your product/service as something they'd be missing out on
People are motivated to avoid losses rather than seek gains.
So,
• Tell people what you're saving them
• Frame your product/service as something they'd be missing out on
IKEA Effect:
People value things they feel like they helped create.
So,
• Find a way to get your audience involved with your content
• Give customers creativity and customization
People value things they feel like they helped create.
So,
• Find a way to get your audience involved with your content
• Give customers creativity and customization
The Peak-End Rule:
People remember past events based on the high peaks and how it ends.
So,
• Don't leave people with a bad taste in their mouths
• Target high points during the process
People remember past events based on the high peaks and how it ends.
So,
• Don't leave people with a bad taste in their mouths
• Target high points during the process
Scarcity Bias:
People assume scarce items are more valuable.
So,
• Provide limited-time, limited-quantity offers
• Use urgent language
People assume scarce items are more valuable.
So,
• Provide limited-time, limited-quantity offers
• Use urgent language
Anchoring:
People's expectations are set by the first piece of information they get.
So,
• Don't skimp on landing pages or profile pages
• Choose headlines carefully
People's expectations are set by the first piece of information they get.
So,
• Don't skimp on landing pages or profile pages
• Choose headlines carefully
Social Proof:
People tend to copy other people when they believe they could benefit.
So,
• Provide testimonials
• Cultivate social media word-of-mouth
People tend to copy other people when they believe they could benefit.
So,
• Provide testimonials
• Cultivate social media word-of-mouth
That's a wrap
If you enjoy this thread:
1. Follow me @eyishazyer
2. RT the first tweet to share with your audience
If you enjoy this thread:
1. Follow me @eyishazyer
2. RT the first tweet to share with your audience
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