8 things you NEED to win in eCommerce SEO
Everyone overlooks the last one 👀
Everyone overlooks the last one 👀
1. Simple site structure
If your site is hard to navigate, you're going to lose customers - that's a fact.
A hierarchical structure is the best option for eCom sites. Put the high-level pages in your main menu and work downward from there.
If your site is hard to navigate, you're going to lose customers - that's a fact.
A hierarchical structure is the best option for eCom sites. Put the high-level pages in your main menu and work downward from there.
2. Quality UX
SEO used to be all about keywords. Now, it's about a rich user experience.
Here's how to do it:
- Write skimmable content with proper subheadings, short paragraphs, and whitespace
- Use high-quality images
- Design with mobile users in mind, obviously
SEO used to be all about keywords. Now, it's about a rich user experience.
Here's how to do it:
- Write skimmable content with proper subheadings, short paragraphs, and whitespace
- Use high-quality images
- Design with mobile users in mind, obviously
3. Optimized category pages
Optimize your category pages for buying-intent keywords.
Add those keywords here:
- page title
- meta title & desc.
- URL
- image alt text
Then add 600-800 words of content to the page, adding your target keyword naturally throughout the content.
Optimize your category pages for buying-intent keywords.
Add those keywords here:
- page title
- meta title & desc.
- URL
- image alt text
Then add 600-800 words of content to the page, adding your target keyword naturally throughout the content.
4. High-converting product pages
You drove a user from Google to the product page, don't lose them because your product page sucks.
- Write a keyword-friendly description
- Use quality UGC photos
- Display product reviews
- Explain what's included with the product
You drove a user from Google to the product page, don't lose them because your product page sucks.
- Write a keyword-friendly description
- Use quality UGC photos
- Display product reviews
- Explain what's included with the product
5. Product-related blogs
Write blogs that target keywords related to your product, industry, pain points, etc.
Use a tool like Ahrefs or SEMRush to get ideas.
Or type your target KW into Google and find the "People Also Ask" section, then write blogs that answer those Qs.
Write blogs that target keywords related to your product, industry, pain points, etc.
Use a tool like Ahrefs or SEMRush to get ideas.
Or type your target KW into Google and find the "People Also Ask" section, then write blogs that answer those Qs.
6. Deliberate internal linking strategy
Internal links do what people think backlinks do.
Build internal links like these:
- Blogs >> blogs
- Blogs >> categories
- Blogs >> products
- Categories >> similar categories
Internal links do what people think backlinks do.
Build internal links like these:
- Blogs >> blogs
- Blogs >> categories
- Blogs >> products
- Categories >> similar categories
7. Consistent backlink acquisition
You need backlinks to compete on page 1.
Whether it's guest posting, PR, or another strategy, you need to consistently build links to your site.
Maintain the same velocity (ex. 5-10/month) for best results.
You need backlinks to compete on page 1.
Whether it's guest posting, PR, or another strategy, you need to consistently build links to your site.
Maintain the same velocity (ex. 5-10/month) for best results.
8. Banger products
No amount of SEO will help you sell a bad product.
Invest time in your product design, media content, packaging, and customer experience so that users have no choice but to make a purchase.
No amount of SEO will help you sell a bad product.
Invest time in your product design, media content, packaging, and customer experience so that users have no choice but to make a purchase.
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