E-commerce will teach you more in 1 year than what a business degree will teach you in 4.
In just 1 year I've accumulated a vast array of skills that will guarantee my success in any path I take.
This is the kind of information they don't want you to know.
// THREAD // 🧵
In just 1 year I've accumulated a vast array of skills that will guarantee my success in any path I take.
This is the kind of information they don't want you to know.
// THREAD // 🧵
It's without a doubt that a business degree will teach you valuable skills and concepts that you can take to great success.
However, eCom, in my experience, will teach you a more broad and more applicable set of skills that will serve you your entire life.
However, eCom, in my experience, will teach you a more broad and more applicable set of skills that will serve you your entire life.
I've been in eCom, specifically High Ticket E-commerce for just over a year and have brought my store to $0 to $4.5M+
I've been through it all which is why I can comfortably state the skills I've learned aren't even comparable to a business degree.
I've been through it all which is why I can comfortably state the skills I've learned aren't even comparable to a business degree.
What exact skills have I learned ❓
I'm going to walk you through the many skills I've picked up over the past year.
Specifically the key ones, the ones that I'm confident in and have obtained extensive knowledge and experience in.
I'm going to walk you through the many skills I've picked up over the past year.
Specifically the key ones, the ones that I'm confident in and have obtained extensive knowledge and experience in.
1️⃣ - Hiring 🙍
In the past year, I've put together a team of experienced and talented employees that make my store a well-running oiled machine.
I know what to look for in the hiring process:
👉 Questions to ask
👉 Qualities to look for
👉 Faults to look for
👉 Hiring Order
In the past year, I've put together a team of experienced and talented employees that make my store a well-running oiled machine.
I know what to look for in the hiring process:
👉 Questions to ask
👉 Qualities to look for
👉 Faults to look for
👉 Hiring Order
I understand what positions to fill at different revenue goals for maximum efficiency.
As well as how to create bulletproof SOPs that my employees can follow to a tee with zero error.
This ensures that I could only work 5 minutes a day in my store - if need be.
As well as how to create bulletproof SOPs that my employees can follow to a tee with zero error.
This ensures that I could only work 5 minutes a day in my store - if need be.
2️⃣ - Advertising 📺
In my opinion probably the most important and applicable to all business models.
I owe it to my proficiency in Google Ads and retargeting for the success I've accomplished in the past year.
I understand in and out what campaigns to run.
In my opinion probably the most important and applicable to all business models.
I owe it to my proficiency in Google Ads and retargeting for the success I've accomplished in the past year.
I understand in and out what campaigns to run.
As well as:
👉 How to properly avoid advertising bans
👉 What types of ads to run, high or low funnel?
👉 How to maximize ROAS
A ROAS of 10x is extremely common for me and can easily state that if I had to start over from scratch I'd be comfortable.
👉 How to properly avoid advertising bans
👉 What types of ads to run, high or low funnel?
👉 How to maximize ROAS
A ROAS of 10x is extremely common for me and can easily state that if I had to start over from scratch I'd be comfortable.
3️⃣ - Cash Flow Tracking 💸
In e-commerce, you're constantly tracking the cost of goods + shipping, business expenses, and margins.
After a year of being thrown into the fire with zero prior experience, it has turned me into a cash flow tracking killer.
In e-commerce, you're constantly tracking the cost of goods + shipping, business expenses, and margins.
After a year of being thrown into the fire with zero prior experience, it has turned me into a cash flow tracking killer.
I've always been good with numbers, but the cash flow you're forced to manage, or your business will go under, has forged me into a computing machine.
Certainly one of the top skills I've learned as this is such a critical component to any business.
Without this - it fails.
Certainly one of the top skills I've learned as this is such a critical component to any business.
Without this - it fails.
4️⃣ - Marketing 💻
Whether it's social media or email marketing I've acquired the knowledge and skills to market an array of products and services.
I know what flows to set up on my email list, how to follow up after an abandoned checkout, and what social media to push on.
Whether it's social media or email marketing I've acquired the knowledge and skills to market an array of products and services.
I know what flows to set up on my email list, how to follow up after an abandoned checkout, and what social media to push on.
Once again, a big one. It's almost like eCom teaches you everything you need to run a business
HINT: It does.
I can take my marketing prowess and apply it to any product/service I desire and would make it work.
HINT: It does.
I can take my marketing prowess and apply it to any product/service I desire and would make it work.
5️⃣ - SEO / CRO 🌐
SEO and CRO are crucial skills for running an online business.
Over the past year I've tested different strategies and have had access to the great minds in both fields due to my exposure to eCom.
Which makes me confident in these two skills.
SEO and CRO are crucial skills for running an online business.
Over the past year I've tested different strategies and have had access to the great minds in both fields due to my exposure to eCom.
Which makes me confident in these two skills.
I understand:
👉 Keyword Research
👉 Blog Posts
👉 Content Planning
👉 Converting Tips such as Apps/Nuance Info
👉 Optimizing Collection and Product Pages
👉 Keyword Research
👉 Blog Posts
👉 Content Planning
👉 Converting Tips such as Apps/Nuance Info
👉 Optimizing Collection and Product Pages
6️⃣ - Business Relations 💼
Through working with other entrepreneurs, building strong lasting relationships with suppliers, to working with agencies.
I've built a solid base of what it takes to work with other businesses and entrepreneurs at a professional level.
Through working with other entrepreneurs, building strong lasting relationships with suppliers, to working with agencies.
I've built a solid base of what it takes to work with other businesses and entrepreneurs at a professional level.
I'm fully aware of what makes a business terrible to work with,
Within a short period of time working with them.
This applies to all aspects of life, not just eCom, and especially not just business.
Within a short period of time working with them.
This applies to all aspects of life, not just eCom, and especially not just business.
No doubt there is more nuance skillsets I've learned over the year such as:
👉 Copywriting
👉 Web design
👉 Organization
But what I have listed are skills that I'm extremely confident in and would have never picked up as fast in a traditional business degree.
👉 Copywriting
👉 Web design
👉 Organization
But what I have listed are skills that I'm extremely confident in and would have never picked up as fast in a traditional business degree.
If you learned any amount of information from this thread:
1️⃣ - Like and retweet the first tweet
to share this so others can check it out.
2️⃣ - Follow for more e-commerce-related content.
1️⃣ - Like and retweet the first tweet
to share this so others can check it out.
2️⃣ - Follow for more e-commerce-related content.
🧙eCom Coaching: invictadigital.io
✅ One-off consulting: linktr.ee
📹 Youtube Content: youtube.com
📷 Personal IG: instagram.com
✅ One-off consulting: linktr.ee
📹 Youtube Content: youtube.com
📷 Personal IG: instagram.com
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