In 2021, I abandoned Quora & Medium and started writing consistently on Twitter.
These 10 Twitter threads generated over 10 million impressions and 100k engagements.
Here's why I think they worked π§΅π
These 10 Twitter threads generated over 10 million impressions and 100k engagements.
Here's why I think they worked π§΅π
Thread Topic: Ghostwriting 101
Why it worked: I have a ton of credibility in this domain, and it comes through in the opening tweet. Also, the thread gives readers templates (and readers LOVE templatesβhighly actionable).
Why it worked: I have a ton of credibility in this domain, and it comes through in the opening tweet. Also, the thread gives readers templates (and readers LOVE templatesβhighly actionable).
Thread topic: Freelance Writing 101
Why it worked: After I saw the success of my Ghostwriting 101 tweet, I doubled-down on the format and wrote dozens of other "101" writing advice threads. Not all were home runs, but a few were.
Why it worked: After I saw the success of my Ghostwriting 101 tweet, I doubled-down on the format and wrote dozens of other "101" writing advice threads. Not all were home runs, but a few were.
Thread topic: Success & Happiness
Why it worked: Readers love transformation stories coupled with actionable takeaways (I call this The Golden Intersection). Pro tip here: pair this type of story with a before/after photo to SHOW the transformation.
Why it worked: Readers love transformation stories coupled with actionable takeaways (I call this The Golden Intersection). Pro tip here: pair this type of story with a before/after photo to SHOW the transformation.
Thread topic: Reddit Finance
Why it worked: This was an outlier thread for me (not my usual wheelhouse). It was a timely summary of a massively trending topic happening in the news. Great short-term burst of attention but not very valuable long term.
Why it worked: This was an outlier thread for me (not my usual wheelhouse). It was a timely summary of a massively trending topic happening in the news. Great short-term burst of attention but not very valuable long term.
Thread topic: Writing Advice
Why it worked: This is a classic example of advice-inverted. I've learned readers like reading content about what NOT to do than they do "how to do" something. "Mistakes" are an endless source of compelling ideas.
Why it worked: This is a classic example of advice-inverted. I've learned readers like reading content about what NOT to do than they do "how to do" something. "Mistakes" are an endless source of compelling ideas.
Thread topic: Writing Advice
Why it worked: Long, nuanced "How To" threads are hard to pull off. But this worked because of the lead-in Tweet's format: "Here's where I am today. Here's how you can tooβif you're starting with $0." Clear transformation.
Why it worked: Long, nuanced "How To" threads are hard to pull off. But this worked because of the lead-in Tweet's format: "Here's where I am today. Here's how you can tooβif you're starting with $0." Clear transformation.
Thread topic: Reading advice
Why it worked: Lots of threads about writing advice. Lots on "book recommendations." But not very much content around the importance of reading aloud as it relates to writing.
Why it worked: Lots of threads about writing advice. Lots on "book recommendations." But not very much content around the importance of reading aloud as it relates to writing.
Thread topic: Languaging
Why it worked: Notice the 101 format again. This worked because it combines a success story lots of people recognize with a NEW explanation ("here's the REAL reason"). Very proven approach.
Why it worked: Notice the 101 format again. This worked because it combines a success story lots of people recognize with a NEW explanation ("here's the REAL reason"). Very proven approach.
Thread topic: Category Design
Why it worked: Same as the above. Recognizable success story + new explanation of why it worked (that most people don't know/haven't heard before).
Why it worked: Same as the above. Recognizable success story + new explanation of why it worked (that most people don't know/haven't heard before).
Thread topic: Self-publishing
Why it worked: Again, notice the 101 format. Self-publishing is a huge point of discussion. But the lead-in tweet presents a polarizing & uncommon POV. This + "Ultimate Guide" full of actionable content = goldmine.
Why it worked: Again, notice the 101 format. Self-publishing is a huge point of discussion. But the lead-in tweet presents a polarizing & uncommon POV. This + "Ultimate Guide" full of actionable content = goldmine.
2 big things you should take away from this list:
1) Notice how many of the formats are similar. When I find something that works, I repeat it over and over again.
2) Notice how 7/10 of these threads are about writing advice. This is my niche.
Specificity is the secret.
1) Notice how many of the formats are similar. When I find something that works, I repeat it over and over again.
2) Notice how 7/10 of these threads are about writing advice. This is my niche.
Specificity is the secret.
That's a wrap!
If you enjoyed this thread:
1. Follow me @Nicolascole77 for more of these
2. RT the tweet below to share this thread with your audience
If you enjoyed this thread:
1. Follow me @Nicolascole77 for more of these
2. RT the tweet below to share this thread with your audience
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