Startups not only require you to LEARN but also UNLEARN all the lies about buildd-ing. Lies: 1. Gr... - buildd | Rattibha

Business Finance Marketing Startups

buildd

17 Tweets 3 reads Dec 29, 2022

Twitter

Startups not only require you to LEARN but also UNLEARN all the lies about buildd-ing.
Lies:
1. Growth >>> Profitability
2. Blind marketing spending is GOOD!
3. You must raise funding to succeed!
Let's unlearn these lies with startup analysis on Zerodha, CRED, IKEA and more!🧵

1/ Zerodha VS Upstox ⇒ How did Zerodha, a bootstrapped startup, beat VC-backed Upstox, to become the largest stock broker in India?
2021 P/L numbers:
- Zerodha: Rs 1122 Cr profits,
- Upstox: Rs 72 Cr loss!
buildd.co

2/ IKEA makes ~$2.5B billion in revenue selling food!
Here's how IKEA uses the "Hungry people buy less" principle to sell more furniture (and food)!
buildd.co

3/ Amul is India’s most LOVED brand!
It earns INR 61,000 Cr revenue ⇒ 1.2x Revenue of (Nestle + Britannia + Godrej + Dabur)
While only spending 1% of its revenue on ads!
Let's learn how Amul built its iconic brand
buildd.co

4/ Aditya Puri, ex-CEO of HDFC, left his high-paying Citibank job to buildd his own “startup” bank.
Today HDFC Bank makes:
1. Total Income = $19.5B
2. Profits = $4.6B
Here’s the EVOLUTION of India’s most profitable bank!
buildd.co

5/ Jockey has made MILLIONS by buildd-ing a premium underwear brand!
2000 Revenue ⇒ INR 20Cr
2022 Revenue ⇒ INR 3800 Cr
Learn from Jockey’s KILLER marketing strategy to scale your startup like a PRO!
buildd.co

6/ FirstCry, an e-commerce startup selling baby products generates:
1. INR 1700 Cr revenue
2. INR 215 Cr profits
Let’s learn how FirstCry WINS new parents to get a customer retention rate of 80%!
buildd.co

7/ With 1 masterstroke Titans startup, Tanishq
- CRUSHED the local jewellers
- went from Rs 150 Cr losses => Rs 23,268 Cr revenue!
Here's how Tanishq became the JEWEL in Tata's crown!
buildd.co

8/ A social initiative, Project Shakti, powers Hindustan Unilever’s (HUL) marketing in rural India:
- empowers 1.6 lakh women
- low-cost distribution in ~3 lakh villages!
Learn how your startup can earn money while making an impact
buildd.co

9/ In ~30 years, Fevicol became Pidilite & created a range of iconic brands like FeviKwik, Dr. Fixit etc.
But, the STAR product Fevicol still rules the industry with ~70% market share!
Here’s how Fevicol built a “mazboot jod” with India
buildd.co

10/ WhatsApp is a FREE app. So, how does it make money for Meta?
Answer ⇒ WhatsApp for business
Here’s how WhatsApp for Business could make ~9 billion in revenue for Meta India alone!
buildd.co

11/ Dream11 spent
⇒ Rs 222 Cr on IPL ads
⇒ Rs 1250 Cr on ads & promotions in total
But, the startup still made Rs 327 Cr in profits!
Here’s how Dream11 SPENDS CRORES & earns it back
buildd.co

12/ Asian Paints DOMINATES the paint industry!
In FY22,
- Asian Paints: Rs 25,000 Cr
- Berger Paints: Rs 7800 Cr
Here are the 2 key strategies that earn Asian Paints 3x the revenue of Berger Paints!
buildd.co

13/ Indigo is the only Indian airline that has:
1. Stayed profitable for 10 years
2. Reached INR 2200+ CRORES in profit
3. With ~60% market share!
Learn Indigo’s business strategy that lowers spending and keeps it profitable!
buildd.co

14/ Every year, CRED spends 50-60% of its revenue on marketing and still makes huge losses!
For example, it spent CRORES on IPL Ads last year!
But, was Dravid’s “Indira Nagar ka Gunda hoon main!” performance worth it for CRED?
buildd.co

15/ TikTok's parent company, ByteDance, is the world's most valuable startup!
It even beats SpaceX, Stripe & Canva.
So, what's the SECRET behind its $400B+ valuation?
buildd.co

If you liked what you read,
- Give us a follow
- Retweet the first tweet :)

Loading suggestions...

Settings

Theme

Font Size