Business
Self-improvement
Entrepreneurship
Personal Development
Marketing
Digital Marketing
Content Creation
Digital Products
Creator Economy
Every creator should have a digital product.
Here's how you extract the $100,000 of knowledge, skill, and experience that's trapped in your head:
Here's how you extract the $100,000 of knowledge, skill, and experience that's trapped in your head:
Preface:
This will only apply to those that want to productize themselves.
Not for B2B businesses.
This is for creators that treat themselves as their customer avatar.
They solve their own problems, systemize the process, and sell to their readers that have similar interests.
This will only apply to those that want to productize themselves.
Not for B2B businesses.
This is for creators that treat themselves as their customer avatar.
They solve their own problems, systemize the process, and sell to their readers that have similar interests.
1) Brainstorm
You need an idea for a product, so:
- What is the highlight of your day?
- What do you do better than your peers?
- Who do you follow and what do they sell?
- What products have you purchased, gotten results with, and would affiliate for?
Build your own.
You need an idea for a product, so:
- What is the highlight of your day?
- What do you do better than your peers?
- Who do you follow and what do they sell?
- What products have you purchased, gotten results with, and would affiliate for?
Build your own.
2) Systemize
The best products take someone from point A to point B.
If you're a writer:
Point A = not having ideas for your content.
Point B = having infinite unique ideas.
Build a solution to that problem with the tools available to you.
The best products take someone from point A to point B.
If you're a writer:
Point A = not having ideas for your content.
Point B = having infinite unique ideas.
Build a solution to that problem with the tools available to you.
This is how I created 2 Hour Writer.
I didn't have a system for putting out content on all platforms (problem).
I built templates, processes, and a weekly schedule in Notion (system).
In short, I pursued a goal, encountered a problem, and built a solution.
I didn't have a system for putting out content on all platforms (problem).
I built templates, processes, and a weekly schedule in Notion (system).
In short, I pursued a goal, encountered a problem, and built a solution.
3) Experiment & Iterate
Your system needs to get results, so:
- Study competitors on the market
- Use your system and solve problems
If you create a planner for yourself, study best selling planners and implement the good parts.
Use the planner yourself and improve it.
Your system needs to get results, so:
- Study competitors on the market
- Use your system and solve problems
If you create a planner for yourself, study best selling planners and implement the good parts.
Use the planner yourself and improve it.
4) Sell Whats Already Selling
Now, study the competitors marketing.
Study their:
- Headlines
- Pain points
- Offer structure
- Unique mechanism
Then, use that information to position your product well in the market.
Do not try to outwit human nature.
Market what works.
Now, study the competitors marketing.
Study their:
- Headlines
- Pain points
- Offer structure
- Unique mechanism
Then, use that information to position your product well in the market.
Do not try to outwit human nature.
Market what works.
5) Distribute
Most people create a product or service and quit because they don't have traffic to send to it.
You will need to build an audience (or choose another traffic generation strategy) to get buyers.
Use your product as a source of content ideas.
Most people create a product or service and quit because they don't have traffic to send to it.
You will need to build an audience (or choose another traffic generation strategy) to get buyers.
Use your product as a source of content ideas.
Now, all you need to do is host it on a course, membership, or ecommerce platform.
For courses I like to:
- Write a curriculum for education
- Film loom videos on how to use the system
- Create Notion templates for others to use
Then, slap a price tag on it and send traffic.
For courses I like to:
- Write a curriculum for education
- Film loom videos on how to use the system
- Create Notion templates for others to use
Then, slap a price tag on it and send traffic.
Thank you for reading.
If you want to dive deeper into creating a profitable product, check out The Koe Letter below.
Any retweets are appreciated.
Enjoy the rest of your day.
– @thedankoe
thedankoe.com
If you want to dive deeper into creating a profitable product, check out The Koe Letter below.
Any retweets are appreciated.
Enjoy the rest of your day.
– @thedankoe
thedankoe.com
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