ChatGPT has killed off 99% of copywriters.
But the top 1% will beat every single ChatGPT copy.
Because they ask themselves these 5 questions when they write: đđź
[THREAD]
But the top 1% will beat every single ChatGPT copy.
Because they ask themselves these 5 questions when they write: đđź
[THREAD]
1. Have I repeated my promise enough?
Before ever setting their eyes on your copyâŚ
Readers already have opinions and ideas on the subject youâre writing about.
Sometimes, your idea supports their existing opinionâŚ
And many timesâŚ
Before ever setting their eyes on your copyâŚ
Readers already have opinions and ideas on the subject youâre writing about.
Sometimes, your idea supports their existing opinionâŚ
And many timesâŚ
Youâll be telling them something they haven't heard before.
So you must make them believeâŚ
âŚthat your big idea and promise is the truth.
The best way to do this is by triggering something called âthe illusory truth effect.â
So you must make them believeâŚ
âŚthat your big idea and promise is the truth.
The best way to do this is by triggering something called âthe illusory truth effect.â
When you say something so many times, your readers view it as the truth.
If today, I tell you that âChatGPT will help you write the best copy and youâll still get paid for it.â
And I say the same thing in my next 30 tweets.
At the end of FebruaryâŚ
If today, I tell you that âChatGPT will help you write the best copy and youâll still get paid for it.â
And I say the same thing in my next 30 tweets.
At the end of FebruaryâŚ
Youâll be sitting in front of ChatGPT and churning out copy after copy every day.
But thatâs not allâŚ
You also have to ask yourself:
2. Am I using enough sensory words?
Sensory words are words that draw emotions out of the readers.
These words activate the sense organs...
But thatâs not allâŚ
You also have to ask yourself:
2. Am I using enough sensory words?
Sensory words are words that draw emotions out of the readers.
These words activate the sense organs...
Allowing your readers to hear, feel, see, taste, and smell the things you describe.
It immerses them into your story.
For exampleâŚ
Instead of saying:
âYou start sweating.â
You could say:
âCold beads of sweat trickle down your foreheadâŚ"
It immerses them into your story.
For exampleâŚ
Instead of saying:
âYou start sweating.â
You could say:
âCold beads of sweat trickle down your foreheadâŚ"
People are more likely to remember your ideas and promise when they can paint a picture in their heads as they read your copy.
But you also want to rememberâŚ
If people already know everything you're reading about:
â˘Your ideas
â˘Your angle
â˘Your promise
â˘Your pitchâŚ
But you also want to rememberâŚ
If people already know everything you're reading about:
â˘Your ideas
â˘Your angle
â˘Your promise
â˘Your pitchâŚ
Then they're less likely to buy even if youâre triggering those sense organs.
That's why you have to ask yourself:
Am I doing anything NEW?
You canât be exactly the same as your competitors and expect a better result.
People want to see something new.
That's why you have to ask yourself:
Am I doing anything NEW?
You canât be exactly the same as your competitors and expect a better result.
People want to see something new.
If youâre promising the same thing as your competitorsâŚ
Try using a different angle.
Find a new mechanismâŚ
And show the readers a new cause of their problem.
Novelty keeps people interested.
It gives them hope that you could be the solution to their problem.
Try using a different angle.
Find a new mechanismâŚ
And show the readers a new cause of their problem.
Novelty keeps people interested.
It gives them hope that you could be the solution to their problem.
But waitâŚ
What if you key all this information into the AI and tell it to write the copy for you?
Can't ChatGPT create something a pro copywriter would write?
You could try your luck đ
But it won't.
Because apart from answering these questions aboveâŚ
What if you key all this information into the AI and tell it to write the copy for you?
Can't ChatGPT create something a pro copywriter would write?
You could try your luck đ
But it won't.
Because apart from answering these questions aboveâŚ
Pro-copywriters also know that the positioning of elements in their copy also determine how well the copy would convert.
That's why MUST ask this:
4. Is everything in the right place?
You must position your words in the correct format.
Use bullet points in the right placesâŚ
That's why MUST ask this:
4. Is everything in the right place?
You must position your words in the correct format.
Use bullet points in the right placesâŚ
Have the right imagesâŚ
Use moving texts and animations in the right places.
Why do you do this?
So that your reader has the best reading experience.
They can understand & make a buying decision⌠even if they don't read the entire copy word for word.
Use moving texts and animations in the right places.
Why do you do this?
So that your reader has the best reading experience.
They can understand & make a buying decision⌠even if they don't read the entire copy word for word.
And so that every element influences this final decision and gets them to buy.
What elements should you position well in your copy?
âŞď¸Core promise.
âŞď¸Benefits
âŞď¸Bullet points
âŞď¸Images
âŞď¸Closing text
What elements should you position well in your copy?
âŞď¸Core promise.
âŞď¸Benefits
âŞď¸Bullet points
âŞď¸Images
âŞď¸Closing text
For exampleâŚ
When writing an email, you introduce your promise and main idea at the beginningâŚ
But you should also repeat them towards the closing line as theyâre about to click the CTA.
This brings your promise to memory and helps them say YES to your offer.
When writing an email, you introduce your promise and main idea at the beginningâŚ
But you should also repeat them towards the closing line as theyâre about to click the CTA.
This brings your promise to memory and helps them say YES to your offer.
And finallyâŚ
As you approach the end of your copyâŚ
You must ensure youâve handed the choice over to the reader.
Theyâve gone through your connection of ideasâŚ
And if you did your job well, and it makes sense to themâŚ
You don't have to force them to buy.
Ask yourself:
As you approach the end of your copyâŚ
You must ensure youâve handed the choice over to the reader.
Theyâve gone through your connection of ideasâŚ
And if you did your job well, and it makes sense to themâŚ
You don't have to force them to buy.
Ask yourself:
5. Am I giving the readers the final choice?
Take a look at these two CTAsâŚ
Which do you think will perform better?
1.âBuy NOW!â
2.âSend Me The $100K Real Estate Profit Secrets.â
Take a look at these two CTAsâŚ
Which do you think will perform better?
1.âBuy NOW!â
2.âSend Me The $100K Real Estate Profit Secrets.â
In some cases, âBuy Nowâ performs betterâŚ
But the second option makes it the readerâs choice.
You can do this by putting âMe/Myâ in your CTA.
âAdd me to the Copystars listâ
âSend me a free baseball capâ
âAdd to my orderâ
It's their choice.
But the second option makes it the readerâs choice.
You can do this by putting âMe/Myâ in your CTA.
âAdd me to the Copystars listâ
âSend me a free baseball capâ
âAdd to my orderâ
It's their choice.
Great copywriters know that AI doesn't have âcommon sense.â
It cannot understand human psychology as well as humans.
So even though you can take some ideas, research, and even a rough draft from AIâŚ
You MUST become a pro copywriter to put together copy that converts.
It cannot understand human psychology as well as humans.
So even though you can take some ideas, research, and even a rough draft from AIâŚ
You MUST become a pro copywriter to put together copy that converts.
I've been playing around with chatGPT for the last 2 weeks.
And I'm going to share more AI and copywriting discoveries in my next tweets.
1.Follow me @jakevictor_ to not miss out on these
2.Retweet the first tweet to share with other writers đ
Gracias!
And I'm going to share more AI and copywriting discoveries in my next tweets.
1.Follow me @jakevictor_ to not miss out on these
2.Retweet the first tweet to share with other writers đ
Gracias!
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