“Should I still build a marketing agency or switch to a new business model in 2023?”
If you find yourself asking this
Then this thread is for you
Here’s how you actually decide the right business model to scale past £10k/mo
If you find yourself asking this
Then this thread is for you
Here’s how you actually decide the right business model to scale past £10k/mo
In this thread we will talk about:
1. What are your options
2. The agency model (Pros & Cons)
3. My favourite model to scale past £10k/mo
4. The Growth Partner model
5. How to become a Growth Partner (Your Roadmap)
1. What are your options
2. The agency model (Pros & Cons)
3. My favourite model to scale past £10k/mo
4. The Growth Partner model
5. How to become a Growth Partner (Your Roadmap)
So firstly, why does it matter?
Picking a biz model is the first step in your journey.
It’s the vehicle that gets you to your destination
Choose the right one and you’ll never go broke again.
Choose the wrong one and you’ll probably be looking for another in 6 months time.
Picking a biz model is the first step in your journey.
It’s the vehicle that gets you to your destination
Choose the right one and you’ll never go broke again.
Choose the wrong one and you’ll probably be looking for another in 6 months time.
Now there are two business models everyone on Twitter talks about if people want to make money online:
1. Agency Owner
2. Growth Partner
This thread will break down pro’s and con’s and a roadmap for 2023.
Let’s get started.
1. Agency Owner
2. Growth Partner
This thread will break down pro’s and con’s and a roadmap for 2023.
Let’s get started.
1. The Agency Model
Agencies have been the trending business model for the last few years.
Agency’s are about mastering one high-value skill and selling it to biz owners.
Below is a breakdown of the most popular agency offers you would have seen being promoted in 2022
Agencies have been the trending business model for the last few years.
Agency’s are about mastering one high-value skill and selling it to biz owners.
Below is a breakdown of the most popular agency offers you would have seen being promoted in 2022
But before I show it to you, you will notice a pattern
Here’s the truth, they are great routes but there is one elephant in the room that will hold you back from actually being able to scale
Let’s look at it together
Here’s the truth, they are great routes but there is one elephant in the room that will hold you back from actually being able to scale
Let’s look at it together
A. Lead Gen Agency
Advantages:
- Fill your pipeline the same way you deliver for clients
- Loads of resources to learn from
- A skill that is applicable to all offers you have
Disadvantages:
- Hyper competitive
- Getting harder to fulfil
- Typically performance based offer
Advantages:
- Fill your pipeline the same way you deliver for clients
- Loads of resources to learn from
- A skill that is applicable to all offers you have
Disadvantages:
- Hyper competitive
- Getting harder to fulfil
- Typically performance based offer
B. Email marketing Agency
Advantages:
- Easy to master
- Simple fulfilment
- You will master multiple high income skills
Disadvantages:
- Hyper competitive
- Not easy to stand out from competition
- No control over the top of funnel
Advantages:
- Easy to master
- Simple fulfilment
- You will master multiple high income skills
Disadvantages:
- Hyper competitive
- Not easy to stand out from competition
- No control over the top of funnel
C. TikTok Agency
Advantages:
- Massive demand within sub niches
- First to market (Ahead of competition)
- Can scale across multiple sub niches
Disadvantages:
- Competition is creeping in
- A lot of effort for very little views
- You have to learn about custom funnels
Advantages:
- Massive demand within sub niches
- First to market (Ahead of competition)
- Can scale across multiple sub niches
Disadvantages:
- Competition is creeping in
- A lot of effort for very little views
- You have to learn about custom funnels
So to summarise the Agency Model
Advantages:
- Little to no startup cost
- Easy to learn skills needed
- There will always be a demand
Disadvantages:
- Low barrier to entry = more competition
- Hard to stand out in the market
- No control over clients offers
Advantages:
- Little to no startup cost
- Easy to learn skills needed
- There will always be a demand
Disadvantages:
- Low barrier to entry = more competition
- Hard to stand out in the market
- No control over clients offers
Did you notice the problem?
HYPER COMPETITIVE
Agencies became popular by many of your favourite “guru’s” as a high profit, low skill, low investment opportunity
This attracts 100,000s of new agency owners every single year
BUT, like with any problem in business
It creates an opportunity
Let me explain:
Agencies became popular by many of your favourite “guru’s” as a high profit, low skill, low investment opportunity
This attracts 100,000s of new agency owners every single year
BUT, like with any problem in business
It creates an opportunity
Let me explain:
Every time someone sees an offer that’s working?
They steal it.
Just another replica.
You become 1 of many.
It becomes almost impossible to see the good from the shit.
They steal it.
Just another replica.
You become 1 of many.
It becomes almost impossible to see the good from the shit.
I should know, I ran an agency for 3 years.
So what are your options?
The route I switched to earlier this year,
Becoming a Growth Partner.
Let’s break down this model together and give you an entire roadmap you can follow to become one in 2023
The route I switched to earlier this year,
Becoming a Growth Partner.
Let’s break down this model together and give you an entire roadmap you can follow to become one in 2023
What is a Growth Partner?
It’s the natural progression of every Agency Owner that wants to scale.
It’s being one of one in your industry.
It’s charging £100k+ before performance.
It’s about working with less clients, earning more and delivering better results.
It’s the natural progression of every Agency Owner that wants to scale.
It’s being one of one in your industry.
It’s charging £100k+ before performance.
It’s about working with less clients, earning more and delivering better results.
You’re not limited by the disadvantages of being an Agency Owner anymore.
Sound too good to be true?
That's what I thought too.
But then I switched to this model and scaled to £1M+ within a year...
Sound too good to be true?
That's what I thought too.
But then I switched to this model and scaled to £1M+ within a year...
Before I breakdown your entire roadmap to becoming a Growth Partner
Check out my free telegram channel that will answer all your questions you have about the business model, just click the link below
t.me
Check out my free telegram channel that will answer all your questions you have about the business model, just click the link below
t.me
Being a Growth Partner is broken down into 7 core elements:
1. Positioning
2. Deal Structure
3. A Winning Offer
4. Product-market fit
5. Validate 1 traffic source
6. Validate the sales process
7. Leverage their team
1. Positioning
2. Deal Structure
3. A Winning Offer
4. Product-market fit
5. Validate 1 traffic source
6. Validate the sales process
7. Leverage their team
1. Positioning
Hormozi has everyone talking about offers.
But no one is talking about positioning.
Positioning is what your prospects think when they hear your name
Here’s your formula:
Hormozi has everyone talking about offers.
But no one is talking about positioning.
Positioning is what your prospects think when they hear your name
Here’s your formula:
Outcome + Pain Point + Us Vs Them = Positioning
That’s why we are PARTNERS.
Truth is, CEO’s want to commit to long term business deals
Just like people want to commit to long term personal relationships
Position yourself in that way and step 2 becomes simple.
That’s why we are PARTNERS.
Truth is, CEO’s want to commit to long term business deals
Just like people want to commit to long term personal relationships
Position yourself in that way and step 2 becomes simple.
2. Deal Structure
You are their partner. The CEO’s right-hand man.
So act like it.
Long contracts. Big fees. Revenue share.
Here’s mine:
• 12-month contracts.
• £10-15k Up front
• £6-19k/Mo
• 5-15% Revenue share
You are their partner. The CEO’s right-hand man.
So act like it.
Long contracts. Big fees. Revenue share.
Here’s mine:
• 12-month contracts.
• £10-15k Up front
• £6-19k/Mo
• 5-15% Revenue share
Why this matters:
Bigger fees means less clients.
Less clients means more focus.
More focus means better results.
So how do you sign bigger deals?
Bigger fees means less clients.
Less clients means more focus.
More focus means better results.
So how do you sign bigger deals?
3. Craft Better Offers
You can’t go from performance deals to £100k deals by offering the same as everyone else
Actually listen to what your clients want & don’t want
THEN
Give them what they want without what they hate
and control every aspect to GUARANTEE results
You can’t go from performance deals to £100k deals by offering the same as everyone else
Actually listen to what your clients want & don’t want
THEN
Give them what they want without what they hate
and control every aspect to GUARANTEE results
Use this formula:
How {{niche}} can {{transformation}} in {{timeframe}} without {{biggest pain point}} in {{timeframe}}, guaranteed.
How {{niche}} can {{transformation}} in {{timeframe}} without {{biggest pain point}} in {{timeframe}}, guaranteed.
4. Product-market fit
97% of businesses don't know their own market.
They think they do, but they don't.
They build products without ever fully understanding the customer.
It becomes almost impossible to get product-market fit.
And even harder to market successfully.
97% of businesses don't know their own market.
They think they do, but they don't.
They build products without ever fully understanding the customer.
It becomes almost impossible to get product-market fit.
And even harder to market successfully.
So why leave this up to your client?
- Listen to their sales calls.
- Listen to their case studies.
- Ask them the hard questions.
And package it up into something that’s
> Unique
> Simple
> Quantifiable
And guaranteed…
- Listen to their sales calls.
- Listen to their case studies.
- Ask them the hard questions.
And package it up into something that’s
> Unique
> Simple
> Quantifiable
And guaranteed…
5. Build A Scalable Traffic Source
Want to get paid more?
Make others more money.
That’s why you need to control at least one predictable traffic source.
Want to get paid more?
Make others more money.
That’s why you need to control at least one predictable traffic source.
Now there’s three ways you can do this.
1. Outbound prospecting (B2B)
Cold email. LinkedIn. Cold calling.
2. Paid traffic (B2C)
Youtube ads. Facebook Ads. TikTok ads.
3. Organic (B2C & B2B)
Twitter. TikTok. IG.
1. Outbound prospecting (B2B)
Cold email. LinkedIn. Cold calling.
2. Paid traffic (B2C)
Youtube ads. Facebook Ads. TikTok ads.
3. Organic (B2C & B2B)
Twitter. TikTok. IG.
6. Validate the sales process
99% of business sales teams SUCK.
No script. No process. No reviewing.
They don’t even track their calls.
So you send them leads and they can’t close.
That’s why you need control over the sales argument & Team
99% of business sales teams SUCK.
No script. No process. No reviewing.
They don’t even track their calls.
So you send them leads and they can’t close.
That’s why you need control over the sales argument & Team
A. Sales Argument
Just like an offer, most businesses don’t even know what a sales argument is let alone how to create it.
Yet, it’s the most important piece to the puzzle.
So what is it?
A value based sales letter.
Just like an offer, most businesses don’t even know what a sales argument is let alone how to create it.
Yet, it’s the most important piece to the puzzle.
So what is it?
A value based sales letter.
It’s a single compelling argument that solves sales & marketing (if done right)
It should cover every objection, hit every pain point and be backed up by undeniable evidence.
And validated by battle-testing it in the sales process.
It should cover every objection, hit every pain point and be backed up by undeniable evidence.
And validated by battle-testing it in the sales process.
Want to know how to write one?
And in case you aren’t sold…
And in case you aren’t sold…
A well-made video sales letter increases purchase intention by 97%.
Adding a video on your landing page increases the conversion rate by 80%.
Visitors spend 88% more time browsing through a site with video than just text-based.
Adding a video on your landing page increases the conversion rate by 80%.
Visitors spend 88% more time browsing through a site with video than just text-based.
B. Sales Team
Implement:
> Sales process
> Sales script
> Tracking
> SOPs
Even getting them prospecting which leads us to step 7…
Implement:
> Sales process
> Sales script
> Tracking
> SOPs
Even getting them prospecting which leads us to step 7…
7. Leverage their team
Most CEOs are left wondering how to mobilise their team correctly.
But once you deliver results and build trust…
You start scaling without scaling their or your workload by leveraging their team.
Most CEOs are left wondering how to mobilise their team correctly.
But once you deliver results and build trust…
You start scaling without scaling their or your workload by leveraging their team.
This is a true partnership.
We don’t call it Growth “Partner” for nothing.
We don’t call it Growth “Partner” for nothing.
In my opinion, this is the route I would choose in 2023.
Less clients. Charge more. Control more. Deliver better results.
Less clients. Charge more. Control more. Deliver better results.
To Summarise, if you can…
1. Find your positioning
2. Restructure your Deal
3. Craft a no brainer offer
4. Get Product-market fit
5. Build a Scalable Traffic
6. Validate the sales process
7. Leverage their internal team
You can easily scale to £10k+ in 2023.
1. Find your positioning
2. Restructure your Deal
3. Craft a no brainer offer
4. Get Product-market fit
5. Build a Scalable Traffic
6. Validate the sales process
7. Leverage their internal team
You can easily scale to £10k+ in 2023.
Now you know it’s time to make your decision
Agency Owner
Growth Partner
If you are person two and an action taker then I want to give you access to my free in-depth training on how to be a Growth Partner.
All you have to do is click the link below.
t.me
Agency Owner
Growth Partner
If you are person two and an action taker then I want to give you access to my free in-depth training on how to be a Growth Partner.
All you have to do is click the link below.
t.me
Thank you for the time & attention.
If you found value in this drop a RT to share this knowledge
You never know who’s life you could change
If you found value in this drop a RT to share this knowledge
You never know who’s life you could change
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