It's almost 2023 and there is a lot to work to do in terms of data literacy.
The #SEO industry has even more profitability potential now.
But many folks focus on superficial things.
Let's see how we can combine value and money with data ๐งต
The #SEO industry has even more profitability potential now.
But many folks focus on superficial things.
Let's see how we can combine value and money with data ๐งต
Everyone is talking about AI now.
ChatGPT doesn't add anything new to the table.
You could do the same tasks even before, so I wouldn't say this is a breakthrough for us.
But, the value is there if you know how to use it.
ChatGPT doesn't add anything new to the table.
You could do the same tasks even before, so I wouldn't say this is a breakthrough for us.
But, the value is there if you know how to use it.
Some boring tasks can be automated via GPT rather than creating rules.
This can be the case for summaries or other tasks where you would need complex models.
The advantage here is the ease of use at the expense of depth.
Still, there is a lot of value for SEO.
This can be the case for summaries or other tasks where you would need complex models.
The advantage here is the ease of use at the expense of depth.
Still, there is a lot of value for SEO.
Analytics is still the underdog of Digital Marketing.
Buzzwords like data-driven run rampant among non-techies.
Having a decent understanding of data and storytelling will get you far.
I can already tell you that many agencies do it wrong, so there is a wide margin of action.
Buzzwords like data-driven run rampant among non-techies.
Having a decent understanding of data and storytelling will get you far.
I can already tell you that many agencies do it wrong, so there is a wide margin of action.
Content audits and business acumen are worth more than any other solution on the market.
You can't replace expertise with a tool. If they tell you the opposite, they lie.
This is where you should be, coordinating projects and understanding data.
You can't replace expertise with a tool. If they tell you the opposite, they lie.
This is where you should be, coordinating projects and understanding data.
Automation is a powerful ally but using 2 spreadsheets isn't enough to make the cut.
Long-lasting value goes through strategy and fully understanding what you do.
Document what you do and test your processes. Use data as support for your decisions.
Long-lasting value goes through strategy and fully understanding what you do.
Document what you do and test your processes. Use data as support for your decisions.
I've audited a lot of content websites this year.
From small to big, the vast majority, if not all, were missing a lot of stuff.
Most of which you can easily find with Analytics lol
Keep paying for overpriced tools, the solution is cheaper than you think.
From small to big, the vast majority, if not all, were missing a lot of stuff.
Most of which you can easily find with Analytics lol
Keep paying for overpriced tools, the solution is cheaper than you think.
Content websites > spot decay, 0-click pages, cluster keywords to find opportunities
Ecommerce > super careful about internal linking, be sure to have healthy product pages
I mean, you always have to be careful about internal linking but it's even more crucial for e-commerce.
Ecommerce > super careful about internal linking, be sure to have healthy product pages
I mean, you always have to be careful about internal linking but it's even more crucial for e-commerce.
Storing your SEO data is another process where many companies/entrepreneurs sleep.
It's close to impossible to get some insights if you don't have historical data.
Make your life easier and just store them on a BigQuery or another data storage solution.
It's close to impossible to get some insights if you don't have historical data.
Make your life easier and just store them on a BigQuery or another data storage solution.
Clustering is another example where you can make a lot of money.
Keyword Research is a big part of SEO and nailing it can alter the success of your project.
Good research makes the difference.
And what's better than some quick way to group keywords?
Keyword Research is a big part of SEO and nailing it can alter the success of your project.
Good research makes the difference.
And what's better than some quick way to group keywords?
As we move toward a data-dominated world, those skills get even more valuable.
You have no clue about how much efficiency you can achieve with coding and data.
The innovation potential is huge and you don't even need to learn Machine Learning.
You have no clue about how much efficiency you can achieve with coding and data.
The innovation potential is huge and you don't even need to learn Machine Learning.
My friend @theDrewDag is a Data Scientist and the one that inspired me back then (and still now).
You don't need modeling if you can understand your data and trust me, this is often true in SEO.
For sure, there are cases where we must use models.
You don't need modeling if you can understand your data and trust me, this is often true in SEO.
For sure, there are cases where we must use models.
Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.
If you liked this thread, consider liking and retweeting it!๐งต
If you liked this thread, consider liking and retweeting it!๐งต
Loading suggestions...