I'm releasing a free SEO Masterclass via threads ๐
Module 6: Posting & Internal Linking ๐
Creating and mapping out your content calendar, understanding writing sequences, and posting content with internal links.
// THREAD // ๐งต
Module 6: Posting & Internal Linking ๐
Creating and mapping out your content calendar, understanding writing sequences, and posting content with internal links.
// THREAD // ๐งต
This will be a brief module, however, it is crucial that you have gone through the previous module(s) to have an understanding of what we're talking about here.
If you missed the previous module
Click here.
If you missed the previous module
Click here.
๐ The Process
๐ ย Create a Content Calendar
The first thing you want to do is create a content calendar so you have a direct plan for your content over the coming weeks/months
I have provided a sample content calendar that you can use.
highticketecommerce.notion.site
๐ ย Create a Content Calendar
The first thing you want to do is create a content calendar so you have a direct plan for your content over the coming weeks/months
I have provided a sample content calendar that you can use.
highticketecommerce.notion.site
I've provided 2-3 posts per week for 17 weeks that you can map out including
๐ Article Title
๐ Hub/Spoke Option
๐ Date that you Post
๐ Notes
Map out your content for the following 17 weeks.
๐ Article Title
๐ Hub/Spoke Option
๐ Date that you Post
๐ Notes
Map out your content for the following 17 weeks.
After doing this you'll have a clear schedule to go forward with that will help make things that much easier in terms of organization.
โธ๏ธย Creating your Hub and Spoke Templates on Shopify
While very few people know this, many of the Shopify 2.0 themes allow you to have different โtemplatesโ for the same kind of page.
For example, you can have 2 โcollectionโ page templates.
While very few people know this, many of the Shopify 2.0 themes allow you to have different โtemplatesโ for the same kind of page.
For example, you can have 2 โcollectionโ page templates.
Depending on your Shopify theme, you may have to do this in โpagesโ rather than collections.
Given that our hub piece and spoke pieces are doing drastically different things, it will be useful for us to create different templates for each.
Given that our hub piece and spoke pieces are doing drastically different things, it will be useful for us to create different templates for each.
The hub piece should be introductory in nature and should link out to the various spoke pieces.
The spoke pieces will be more plain and informative, and simply aim to provide insight and information on a particular topic.
The spoke pieces will be more plain and informative, and simply aim to provide insight and information on a particular topic.
How do I create a Template โ
1. Go to Theme Customizer
2. Click the Top Menu
3. Click โCollections"
4. Click โCreate Template"
1. Go to Theme Customizer
2. Click the Top Menu
3. Click โCollections"
4. Click โCreate Template"
Here is a prime example of "Hub" Collection Pages
homedepot.com
homedepot.com
๐ย Complete your Spoke Pieces
Spokes:
When writing your content pieces, I recommend first writing out your various spoke pieces on a given topic.
Once the spoke pieces are complete, you will be very knowledgeable about your hub.
Spokes:
When writing your content pieces, I recommend first writing out your various spoke pieces on a given topic.
Once the spoke pieces are complete, you will be very knowledgeable about your hub.
Hubs:
Once you become knowledgeable about your hub topic, you can use your various spoke pieces of content and summarize them within your โhubโ piece of content.
Once you become knowledgeable about your hub topic, you can use your various spoke pieces of content and summarize them within your โhubโ piece of content.
๐ย Summarize Spokes within Hub
While I briefly mentioned this above, the goal of the hub is to summarize the topic.
The spokes are where you can delve deeper and provide more nuance on something.
While I briefly mentioned this above, the goal of the hub is to summarize the topic.
The spokes are where you can delve deeper and provide more nuance on something.
Given this, the hub piece should simply be a summarization of the various spoke pieces.
๐ย Implement internal links
When posting, the goal should be to implement your internal links in a structurally sound way across the website.
๐ย Implement internal links
When posting, the goal should be to implement your internal links in a structurally sound way across the website.
You should already have your internal links planned out from previous modules.
By writing out all of your spokes and hubs (collections, blogs, etc.) on a particular topic, you can post them all at one time with your internal links implemented from the beginning,
By writing out all of your spokes and hubs (collections, blogs, etc.) on a particular topic, you can post them all at one time with your internal links implemented from the beginning,
If you learned any amount of information from this thread:
1๏ธโฃ - Like and retweet the first tweet
to share this so others can check it out.
2๏ธโฃ - Follow for more e-commerce-related content.
1๏ธโฃ - Like and retweet the first tweet
to share this so others can check it out.
2๏ธโฃ - Follow for more e-commerce-related content.
๐งeCom Coaching: invictadigital.io
โ One-off consulting: linktr.ee
๐น Youtube Content: youtube.com
๐ท Personal IG: instagram.com
โ One-off consulting: linktr.ee
๐น Youtube Content: youtube.com
๐ท Personal IG: instagram.com
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