Brian Feroldi
Brian Feroldi

@BrianFeroldi

21 Tweets 48 reads Dec 31, 2022
Accounting is the language of business.
But it’s FILLED with incoherent jargon.
Here are 9 of the most confusing terms explained in plain English:
1: Depreciation
Found on: Income Statement & Cash Flow Statement
Definition: The accounting process of writing down the value of an asset over time.
Plain English: You buy a car for $33,000.
10 years later, you sell it for $3,000.
The value of the car depreciated by $3,000/per year.
2: Amortization
Found on: Income Statement & Cash Flow Statement
Definition: An accounting technique used to periodically lower
1) the book value of a loan or,
2) an intangible asset over a period of time.
Plain English:
You loan a friend $10,000 for 10 years at 2% interest.
The payment is $1,113.27/year.
Each time a payment is made, the remaining balance is amortized (reduced).
Amortization + Depreciation are simliar accounting concepts but apply to different things.
3: Capital Expenditure (Capex)
Found on: Cash Flow Statement
Definition: Funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants, buildings, technology, or equipment.
Plain English: @Tesla just built Giga-Berlin, a massive new car factory in Europe.
All of Tesla’s costs to buy the property, construct the building, and fill it with equipment are capital expenditures.
4: Deferred Revenue (Unearned Revenue)
Found on: Balance Sheet | Liabilities, Current & Long-term
Definition: A prepayment for a good or service by a customer that has yet to be delivered.
Plain English: A company sells a 1-year magazine subscription in Q1 for $100.
They collect the $100 upfront, but they can’t count it all as revenue until the magazines are delivered.
Deferred revenue is a liability that is gradually reduced as the magazines are delivered.
5: Goodwill
Found on: Balance Sheet
Definition: The premium paid over the fair market value for an acquisition.
Plain English:
Feroldi Foods acquires Stoffel Coffee for $100,000.
The fair market value for Stoffel Coffee's assets & liabilities at the time of the acquisition is only $40,000.
That extra $60,000 has to be accounted for. It is stored as “Goodwill” on the new balance sheet
6: Marketable Securities
Found on: Balance Sheet
Definition: any unrestricted financial instrument that can be bought or sold on a public stock exchange or a public bond exchange.
Plain English: Checking accounts don’t pay much interest.
Some companies keep some of their cash in stocks, bonds, or money market funds to earn a higher return.
Marketable Securities are the value of all securities that can be quickly converted into cash.
7 & 8: Operating Lease Right-of-Use / Operating Lease Liability
Found on: Balance Sheet
Definition: a lease agreement in which the lessor provides the lessee with the right to use an asset for an agreed-upon period of time.
Plain English: A company signs a contract to lease a building for 10 years at $1 million per year.
The company has to report $10 million as an asset (Operating Lease Right-of-Use) and $10 million as a liability (Operating Lease Liability).
Note: Some financial websites count Operating Lease Liabilities as debt.
Ex: Yahoo finance says $ULTA has $1.8 billion in debt
In reality, it’s not debt.
It’s an Operating Lease Liability (that is offset by the Operating Lease Right-of-Use asset)
9: Retained Earnings
Found on: Balance Sheet
Definition: the cumulative net earnings a business has generated after it has paid out dividends to its shareholders.
Plain English:
The grand total of all of the profits that a company business has generated over its lifetime, minus its loses and dividends paid out to shareholders.
Learning accounting is an incredibly useful business skill, but it's filled with jargon + nuance.
@Brian_Stoffel_ and I are teaching a live course in January that explains accounting in plain English.
Interested? DM me for a coupon code.
maven.com
Want to keep learning for free?
You'll love this other thread that I wrote on accounting:

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