How to use the Loom Strategy in cold email
1. Ask person if they'd like a "complimentary video explaining how to [get outcome].
2. If they say yes, send it.
3. Follow up 3 days later with a discovery question related to their pain & the content of the video.
Some benchmarks:

Good loom videos convert at a rate of 40% (to a call).
Here's my 5-min Loom Video structure:
- Intro
- Mention potential outcome (FOMO)
- Give 3 technical (and valuable) tips
- Mention similar case study
- Soft CTA
Try it!