My agency took a brands email revenue from $11,699/month to $47,255/month in JUST 3 months
And our bottleneck checklist (which you can steal) was the main factorโฆ
Hereโs how we did it: ๐
And our bottleneck checklist (which you can steal) was the main factorโฆ
Hereโs how we did it: ๐
We first ran our Account Bottleneck Checklist
And saw we needed to address the following: ๐
1. Opt-in rates
2. More personalised flows
3. Introduce a referral program
4. Grow their SMS list
5. Mix their campaigns up from just selling
And saw we needed to address the following: ๐
1. Opt-in rates
2. More personalised flows
3. Introduce a referral program
4. Grow their SMS list
5. Mix their campaigns up from just selling
1. So first thing was to increase their opt in rate
We saw the brands pop ups were only converting 3% of viewers into subs
So we tweaked the offers a few times
We saw the brands pop ups were only converting 3% of viewers into subs
So we tweaked the offers a few times
Eventually we found a dirt cheap accessory just sitting in their warehouse
And with our % off offer
We got them up to a 7.2% opt in rate
2.4x the conversion rate they used to have ๐
And with our % off offer
We got them up to a 7.2% opt in rate
2.4x the conversion rate they used to have ๐
1. Second thing was we personalised their flows to the product and problems
By promoting 3 option bundles with varied offers
And we included content like a face-shape quiz
Which absolutely popped btw - would recommend quizzes where possible
By promoting 3 option bundles with varied offers
And we included content like a face-shape quiz
Which absolutely popped btw - would recommend quizzes where possible
1. Introduced a referral program for the brand
The brand was struggling a bit with paid ads
So when we came on board we used ReferralCandy
The brand was struggling a bit with paid ads
So when we came on board we used ReferralCandy
And successfully got customers to sell us their friends and colleagues
This doesnโt fix all front end problems obvs, but it does help out
This doesnโt fix all front end problems obvs, but it does help out
1. Then we grew their SMS list
They already had an SMS program
But they werenโt using it nearly enough
This is a HUGE opportunity still for a lot of brands
They already had an SMS program
But they werenโt using it nearly enough
This is a HUGE opportunity still for a lot of brands
Not gonna share all the methods we used to grow their SMS list ๐คซ
But we used a 2-step popup for to get email and SMS
And we used a QR code and keywords as well which were really successful
More coming on QR codes and keywords on Wednesday have a sick thread planned๐ช
But we used a 2-step popup for to get email and SMS
And we used a QR code and keywords as well which were really successful
More coming on QR codes and keywords on Wednesday have a sick thread planned๐ช
1. Last thing we did was mix their campaigns
This client used to run a LOT of sales
Then we came in with more content heavy campaigns
And got them out of spam on the more technical side of things
This client used to run a LOT of sales
Then we came in with more content heavy campaigns
And got them out of spam on the more technical side of things
Now this brand is routinely getting mid 40%- low 50% open rates
And consistently hitting above 1.2% click rates
Not too shabby
And consistently hitting above 1.2% click rates
Not too shabby
RT if you found this helpful! ๐
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