Marketing isn't everything. It's the only thing.
Unfortunately, most of us don't learn it in school.
Here are 10 key lessons on direct response marketing from Brian Kurtz's 40+ year career:
Unfortunately, most of us don't learn it in school.
Here are 10 key lessons on direct response marketing from Brian Kurtz's 40+ year career:
• 9 Fundamental Rules
• Marketing isn't evil
• Use Personal Brand
• Focus time on Lists
• Have multi-channels
• Oversee all Marketing
• Be Credible and Transparent
• Ad opportunities are infinite
• Always think Direct Marketing
• Customers' Refund transactions
• Marketing isn't evil
• Use Personal Brand
• Focus time on Lists
• Have multi-channels
• Oversee all Marketing
• Be Credible and Transparent
• Ad opportunities are infinite
• Always think Direct Marketing
• Customers' Refund transactions
• 4 Pillars of Being Extraordinary
• Help Others First
• Outwork everyone
• Possess Insatiable Curiosity
• Surround Yourself with Smart People
When you're consistent with these four attributes, you're going to win and so will the people around you.
• Help Others First
• Outwork everyone
• Possess Insatiable Curiosity
• Surround Yourself with Smart People
When you're consistent with these four attributes, you're going to win and so will the people around you.
• The Power of 100:0
If a relationship is important, ditch the idea of meeting someone halfway.
Be willing to be the person who reaches out, starts the conversation, and gets the ball rolling.
Whether it's a friend or a customer, it's rare you'll regret making the call.
If a relationship is important, ditch the idea of meeting someone halfway.
Be willing to be the person who reaches out, starts the conversation, and gets the ball rolling.
Whether it's a friend or a customer, it's rare you'll regret making the call.
• The Rules
Learn the Rules like a Pro,
So you can break them like an Artist.
5 Rules of Direct Marketing:
• Marketing is psychology
• Use what's already working
• Swipe files are a secret weapon
• That new thing might not be new
• There's nothing wrong with shortcuts
Learn the Rules like a Pro,
So you can break them like an Artist.
5 Rules of Direct Marketing:
• Marketing is psychology
• Use what's already working
• Swipe files are a secret weapon
• That new thing might not be new
• There's nothing wrong with shortcuts
• 9 Direct Marketing Best Practices
• Do you care
• Make them care
• What's the logic line
• Sweat the small stuff
• Find out what's missing
• Use content strategically
• Understand language basics
• Look for consequential thinking
• Focus resources on Copy & Creative
• Do you care
• Make them care
• What's the logic line
• Sweat the small stuff
• Find out what's missing
• Use content strategically
• Understand language basics
• Look for consequential thinking
• Focus resources on Copy & Creative
• The 40/40/20 Rule
40% of the success of a campaign is based on the List.
40% of the success is based on the Offer.
20% of the success is based on the Copy.
Brian argues it's 41/39/20, because it's all about your LIST.
40% of the success of a campaign is based on the List.
40% of the success is based on the Offer.
20% of the success is based on the Copy.
Brian argues it's 41/39/20, because it's all about your LIST.
• Build Your List
The best way to build your list today is to give away your good content.
When you give away great content, your audience trusts and loves you.
In return, you build an email list or a newsletter.
When you give away 95%, they'll pay a lot for the last 5%.
The best way to build your list today is to give away your good content.
When you give away great content, your audience trusts and loves you.
In return, you build an email list or a newsletter.
When you give away 95%, they'll pay a lot for the last 5%.
• Choose the Right Niche
Choose a Niche where you can go a mile deep instead of a mile wide.
You want the Niche to align with your superpowers, so your audience will trust and believe you.
Use that position to create innovative and powerful offers.
Choose a Niche where you can go a mile deep instead of a mile wide.
You want the Niche to align with your superpowers, so your audience will trust and believe you.
Use that position to create innovative and powerful offers.
• 7 Characteristics of world-class Copy
• Smarts
• Passion
• Hunger
• Humility
• Curiosity
• Share your Success
• Understand Direct Marketing
The best writers know it won't be perfect the first time and you need to keep writing until it gets there.
• Smarts
• Passion
• Hunger
• Humility
• Curiosity
• Share your Success
• Understand Direct Marketing
The best writers know it won't be perfect the first time and you need to keep writing until it gets there.
• 8 Facts of Copy
• Ask "What's Not Here"
• Copy is an Art and Science
• Check the cutting room floor
• Talk to them like you know them
• Understand segment psychology
• There's no one size fits all creative
• Copywriters are canaries in the coal mine
• Ask "What's Not Here"
• Copy is an Art and Science
• Check the cutting room floor
• Talk to them like you know them
• Understand segment psychology
• There's no one size fits all creative
• Copywriters are canaries in the coal mine
In Brian's book and in our conversation, Brian goes deep into every one of these areas.
To learn more, read his book here:
briankurtz.net
Listen to our conversation here:
podcasts.apple.com
To learn more, read his book here:
briankurtz.net
Listen to our conversation here:
podcasts.apple.com
P.S. If you want to learn how to:
• Be better
• Achieve more
• Be financially free
Listen to my Podcast, the Pursuit of Learning:
podcasts.apple.com
• Be better
• Achieve more
• Be financially free
Listen to my Podcast, the Pursuit of Learning:
podcasts.apple.com
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