How to make your marketing easier by asking this simple question:
=> WHAT do you sell and to WHO?
Be very clear in your answer.
E.g. We sell digital marketing advice to Ecom companies that make at least N100m a year.

Another example:
We sell clothing items to women who stay in Lagos and earn at least N400k a month.
Having a clear understanding of your WHO helps you know where to advertise and what to say in your marketing messages.

Years ago, a friend of mine was selling a weight loss guide. He was targeting both women and men on FB and he was getting sales but he wanted a better result.
So, I asked him - Who are the ones buying your stuff?
He said - mostly married women.
I asked him...

So why are you targeting both men and women, single and married.
I told him to target only married women who meet some other criteria. He did so and also adjusted his advert. Then his ad cost went down while his sales went up like crazy.