AD BREAKDOWN #18
We love a good GIF advert and this one from Javy Coffee is 🔥
Let's break it down and see how you could replicate it.
We love a good GIF advert and this one from Javy Coffee is 🔥
Let's break it down and see how you could replicate it.
1/ The Concept
Be honest If you saw this advert you'd have stopped your scroll right? Right.
It's amazing. The design and concept behind this video are something I've not seen before.
It's JUST what you need to stop the thumb and earn the click - Think outside the box.
Be honest If you saw this advert you'd have stopped your scroll right? Right.
It's amazing. The design and concept behind this video are something I've not seen before.
It's JUST what you need to stop the thumb and earn the click - Think outside the box.
2/ Familiarity
We're all familiar with receiving an AirDrop, whether it's from a friend or a random person at a concert. We've all been there.
So when we see this video we stop and go "Hey that's cool".
Mixing the familiar with new ideas is a sure way to convert.
We're all familiar with receiving an AirDrop, whether it's from a friend or a random person at a concert. We've all been there.
So when we see this video we stop and go "Hey that's cool".
Mixing the familiar with new ideas is a sure way to convert.
3/ The Offer
What's an advert without an offer that hooks you? A bad advert.
The offer is so important when it comes the paid media, you want one that doesn't cheapen the brand, but is easy for a new customer.
That's why they use the word FREE so much - They want the click.
What's an advert without an offer that hooks you? A bad advert.
The offer is so important when it comes the paid media, you want one that doesn't cheapen the brand, but is easy for a new customer.
That's why they use the word FREE so much - They want the click.
4/ At the end of the day you're giving them a reason to stop, even if that reason is to look at how cool your advert is.
It's basic marketing. Hats off to Javy for this one. Solid ad creative 👏
It's basic marketing. Hats off to Javy for this one. Solid ad creative 👏
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