How to build trust quickly with anyone at any time.
The Trust Equation:
The Trust Equation:
Best selling Author Charles Green first wrote about The Trust Equation in his book The Trusted Advisor.
It's been read by thousands and become an essential tool for consultants, negotiators, and advisors around the world.
Here’s the 4 part equation and how it applies to you:
It's been read by thousands and become an essential tool for consultants, negotiators, and advisors around the world.
Here’s the 4 part equation and how it applies to you:
1. Credibility
Credibility is simply how believable your words are.
This has little to do with your credentials.
If your words don’t seem believable, *proper credentials* won't make you trustworthy.
If people trust what you say, you’re credible.
Credibility is simply how believable your words are.
This has little to do with your credentials.
If your words don’t seem believable, *proper credentials* won't make you trustworthy.
If people trust what you say, you’re credible.
2. Reliability
Credibility has to do with words; reliability has to do with actions.
You become reliable by doing what you say you’re going to do.
If you do what you say you’re going to do, you’re reliable.
If you don’t, you’re not.
It’s not that complicated.
Credibility has to do with words; reliability has to do with actions.
You become reliable by doing what you say you’re going to do.
If you do what you say you’re going to do, you’re reliable.
If you don’t, you’re not.
It’s not that complicated.
3. Intimacy
This has nothing to do with sex.
It has everything to do with feeling safe to share doubts and insecurities.
Do you:
Dodge questions?
Withhold the whole truth?
Refuse to give a straight answer?
The safer people feel with you, the more they will trust you.
This has nothing to do with sex.
It has everything to do with feeling safe to share doubts and insecurities.
Do you:
Dodge questions?
Withhold the whole truth?
Refuse to give a straight answer?
The safer people feel with you, the more they will trust you.
4. Self-Orientation
Self-orientation is how much someone thinks of themselves.
Self-centered individuals are less trustworthy.
Do you trust anyone who only looks out for themselves?
No, you don't.
To be trusted, you must think of others.
Self-orientation is how much someone thinks of themselves.
Self-centered individuals are less trustworthy.
Do you trust anyone who only looks out for themselves?
No, you don't.
To be trusted, you must think of others.
Every relationship stands or falls on the strength of trust.
With trust, your relationship can withstand the harshest storm.
Without trust, the smallest hiccup can ruin it.
With trust, your relationship can withstand the harshest storm.
Without trust, the smallest hiccup can ruin it.
Follow me @_alexbrogan for more thought-provoking content to help you get better at the game of life.
If you like improving your thinking, you will love my weekly newsletter.
I share mental models (weekly), high-quality links to the best content I find (monthly), and exclusive subscriber resources (a few times per year).
You can join here: alexbrogan.beehiiv.com
I share mental models (weekly), high-quality links to the best content I find (monthly), and exclusive subscriber resources (a few times per year).
You can join here: alexbrogan.beehiiv.com
Loading suggestions...