Cold email in 2023 is only going to become more competitive.
This makes leading with value more crucial than ever to book meetings...
Here 4 ways to lead with value in your cold emails to book meetings in 2023, with email template examples:
[THREAD] ๐งต
This makes leading with value more crucial than ever to book meetings...
Here 4 ways to lead with value in your cold emails to book meetings in 2023, with email template examples:
[THREAD] ๐งต
1. Strategy/Case Study PDF
Time Investment: Low
For this method, Create a Doc or PDF that goes over the strategy used to achieve a certain result for a past client.
Time Investment: Low
For this method, Create a Doc or PDF that goes over the strategy used to achieve a certain result for a past client.
This is good if you're doing a very high volume of outreach since all you have to do is attached the PDF to your response.
Especially effective if you have amazing case studies and write a very descriptive overview of how you did it.
Especially effective if you have amazing case studies and write a very descriptive overview of how you did it.
Template example to pitch this:
"We recently increased X company's revenue by Y% in Z time through our [SERVICE].
Made a PDF that goes over the exact strategy we used to do just that, mind if I send it over?"
"We recently increased X company's revenue by Y% in Z time through our [SERVICE].
Made a PDF that goes over the exact strategy we used to do just that, mind if I send it over?"
2. Personalized Loom going over X problem
Time Investment: Medium
Create a personalized loom going over a problem you noticed in your prospect's strategy.
This can be bad website design, missing email flows, unengaging UGC - literally anything you think is losing them money.
Time Investment: Medium
Create a personalized loom going over a problem you noticed in your prospect's strategy.
This can be bad website design, missing email flows, unengaging UGC - literally anything you think is losing them money.
Template example to pitch this:
"Noticed you guys are(n't) doing X, which can be losing you Y revenue every month.
Made you a video going over why it's costing you Y revenue and how to fix it, mind if I send it over?
"Noticed you guys are(n't) doing X, which can be losing you Y revenue every month.
Made you a video going over why it's costing you Y revenue and how to fix it, mind if I send it over?
3. Create a free, personalized example of your service
Time investment: High
Offer a part of your service for your prospect for free.
This can be a free email sequence, landing page, UGC video, clip edit, cold email sequence, etc.
Time investment: High
Offer a part of your service for your prospect for free.
This can be a free email sequence, landing page, UGC video, clip edit, cold email sequence, etc.
Recommend doing this if you have no case studies and are doing highly personalized, low-volume outreach.
You will get a lot of positive responses and book more meetings with this method, the only trade off is that its time consuming.
You will get a lot of positive responses and book more meetings with this method, the only trade off is that its time consuming.
Template example to pitch this:
"Went over your website and was inspired by the work you guys are doing over there.
So I went ahead and made you a personalized X for [CompanyName], mind if I send it over?"
"Went over your website and was inspired by the work you guys are doing over there.
So I went ahead and made you a personalized X for [CompanyName], mind if I send it over?"
4. Free personalized Audit
Time Investment: Low
Pretty simple, offer a no-strings-attached audit of their current strategy you specialize in servicing.
This one is definitely the least effective of the 4, but is still more valuable than pitching a discovery call.
Time Investment: Low
Pretty simple, offer a no-strings-attached audit of their current strategy you specialize in servicing.
This one is definitely the least effective of the 4, but is still more valuable than pitching a discovery call.
Template example to pitch this:
"We recently helped a competitor of yours generate X revenue in Y time by fixing Z.
Open to doing a tailored audit for [CompanyName] to fix holes in your strategy that are leaking potential revenue?"
"We recently helped a competitor of yours generate X revenue in Y time by fixing Z.
Open to doing a tailored audit for [CompanyName] to fix holes in your strategy that are leaking potential revenue?"
Overview:
1. Strategy/Case Study PDF
2. Personalized Loom going over X problem
3. Create a free, personalized example of your service
4. Free personalized Audit
There you have it, 4 different ways of leading with value to book more meetings in 2023!
1. Strategy/Case Study PDF
2. Personalized Loom going over X problem
3. Create a free, personalized example of your service
4. Free personalized Audit
There you have it, 4 different ways of leading with value to book more meetings in 2023!
If you are an agency owner who specializes in UGC, Klavyio, or other marketing services and don't want to do this yourself...
But still want to send 500+ personalized emails a day to qualified prospects and book more meetings this Q1...
Book a call now: calendly.com
But still want to send 500+ personalized emails a day to qualified prospects and book more meetings this Q1...
Book a call now: calendly.com
If you gained any value from this thread, help a brother out by:
1. Retweeting first tweet:
2. Dropping a follow @coldemailchris
Cheers ๐ฅ
1. Retweeting first tweet:
2. Dropping a follow @coldemailchris
Cheers ๐ฅ
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