Dakota Robertson
Dakota Robertson

@WrongsToWrite

16 Tweets 25 reads Jan 30, 2023
How I coached @TaylinSimmonds to $40,000/month to write tweets.
If you want to make $10,000/month as a ghostwriter, read this:
@TaylinSimmonds I “met” Taylin on Twitter around March 2022.
A few months in, coached him to become a ghostwriter.
At the time, he was a college professor making $42K/year and wanted to grow a personal brand.
Now he makes that in a month.
@TaylinSimmonds The problem with “ghostwriters” is that they don’t know how to grow their own account.
Hiring one is like having a fat fitness coach.
So, we fixed Taylin’s account and got him growing (the right way).
We did this by fixing 2 areas:
1) His content
2) His profile
@TaylinSimmonds Before working together, Taylin was trying to be a broad self-improvement account for everyone.
This is a poor strategy because you don’t prove your competence.
If people think you’re incompetent, why would they follow or buy from you?
@TaylinSimmonds So, to separate himself from everyone, I taught him my G-A-P Framework:
Tweet growth content (platitudes) to stay top of mind.
Tweet authority content (actionable advice + social proof) to show competence.
Tweet personal content (stories + worldviews) to create relatability.
@TaylinSimmonds You have around 15 seconds to convert a profile viewer to a follower.
If your profile isn’t optimized, you’re missing out on thousands of followers.
Taylin’s profile picture and banner were solid, but his bio was trash.
Here’s how we fixed it...
@TaylinSimmonds Before working together, Taylin’s bio was:
• Broad
• Vague
• Wordy
We fixed it by plugging in a simple framework:
[What you do] + [Social proof backing up your competence]
@TaylinSimmonds Now that we fixed Taylin’s content + profile, I showed him how to go viral using my writing frameworks.
His threads went from results on the left to results on the right.
@TaylinSimmonds When writing tweets, use my “What, Why, How Framework.”
This simplifies your writing and makes it feel complete.
1st part: state what you’re talking about.
2nd part: state why it’s important
3rd part: give actionable advice on how they can use it
This tweet is an example.
@TaylinSimmonds After I taught him the art of ghostwriting, I taught him the business.
First, we started with his offer.
We kept it simple:
• Targeted avatar
• A quantifiable result + benefits
• A specific time frame
• A risk reversal
Now he was ready to take on clients.
@TaylinSimmonds So, I sent leads his way and gave him a sales script that followed this general guideline:
@TaylinSimmonds Right away, Taylin was landing clients for $2,000 and $3,000 a month.
Within 2 weeks, Taylin was at $10,000/month.
Within 2 months, Taylin was at $25,000/month.
(Below are 3 separate chats with Taylin).
@TaylinSimmonds Once Taylin knew how to:
• Grow his account
• Land clients
• Get results
We leveraged all 3 to funnel traffic to a website and qualify prospects.
@TaylinSimmonds For his website, I told him to model mine:
1. State your offer + who it’s for
2. Show social proof to back it up
3. Qualify prospects with a questionnaire
This simple format has Forbes 30 Under 30 CEOs and other founders hitting him up for his services.
@TaylinSimmonds Once we got the fundamentals dialed in for Taylin, it was just a matter of scaling his clients from there.
I helped him get a VA, show him how to train writers to work for him, and operate things as he scaled.
@TaylinSimmonds If you got value from this thread, give it a retweet.
And if you want more content like this, shoot me a follow @WrongsToWrite
Much love and have a great day.

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