I generated 6-figures in deals in 2022 using a "one sentence cold email" strategy
Follow these 5 steps to craft your own one sentence cold email:
Follow these 5 steps to craft your own one sentence cold email:
1. MAKE SURE your question can be answered with a simple "yes" or "no".
If a prospect has to think about your question for more than 1 SECOND, it's not gonna convert.
"What tool do you use to manage your email list?" β
"Do you use Klaviyo for email marketing?" β
If a prospect has to think about your question for more than 1 SECOND, it's not gonna convert.
"What tool do you use to manage your email list?" β
"Do you use Klaviyo for email marketing?" β
2. Going a level deeper, make sure your question has purpose behind it...
For example, "Do you use Klaviyo for email marketing?" Prompts a simple "yes" answer that transitions to a pitch
While "Are you happy with how much Klaviyo revenue you're generating?" is too vague
For example, "Do you use Klaviyo for email marketing?" Prompts a simple "yes" answer that transitions to a pitch
While "Are you happy with how much Klaviyo revenue you're generating?" is too vague
These 2 rules are the foundation for this entire strategy.
With these rules in mind, here's how to craft your one sentence cold email:
3. Workshop your offer. Write down:
- technologies you work with (Klaviyo for example)
- pain points you solve
- desires you fulfill
With these rules in mind, here's how to craft your one sentence cold email:
3. Workshop your offer. Write down:
- technologies you work with (Klaviyo for example)
- pain points you solve
- desires you fulfill
For example, the desired outcome of lead gen is to sign more clients...
And the pain point it solves is not having enough leads in the pipeline.
For email marketing, 99% of brands work with Klaviyo, and the desired outcome is more revenue from an email list.
And the pain point it solves is not having enough leads in the pipeline.
For email marketing, 99% of brands work with Klaviyo, and the desired outcome is more revenue from an email list.
4. Turn these points into questions.
Here's what those outcomes look like as questions:
"Do you have the capacity to take on new clients?"
"Would you be interested in having us book 10 calls on your calendar each month?"
"Do you use Klaviyo for email marketing?"
Here's what those outcomes look like as questions:
"Do you have the capacity to take on new clients?"
"Would you be interested in having us book 10 calls on your calendar each month?"
"Do you use Klaviyo for email marketing?"
Notice how each of these questions can be answered with YES or NO almost INSTANTLY.
Either a prospect is looking for more leads, or they aren't.
Either they use Klaviyo for email, or they don't.
These granular questions will get answers... While vague questions won't.
Either a prospect is looking for more leads, or they aren't.
Either they use Klaviyo for email, or they don't.
These granular questions will get answers... While vague questions won't.
Here are some more examples:
Shopify site speed: "Are you looking to increase your store's site speed score?"
Influencer marketing: "Are you looking for influencers to promote COMPANY's products?"
Twitter growth: "Are you looking to grow your Twitter account?"
Shopify site speed: "Are you looking to increase your store's site speed score?"
Influencer marketing: "Are you looking for influencers to promote COMPANY's products?"
Twitter growth: "Are you looking to grow your Twitter account?"
5. Add personalization to your email
Here's a video explaining how to personalize your cold emails at scale:
Here's a video explaining how to personalize your cold emails at scale:
Another thing to note:
This strategy ONLY works for "Level One" and "Level Two" offers.
If your offer falls into "Level Three", meaning it's commoditized, you most likely won't get results with a one sentence cold email.
More on offer levels here:
This strategy ONLY works for "Level One" and "Level Two" offers.
If your offer falls into "Level Three", meaning it's commoditized, you most likely won't get results with a one sentence cold email.
More on offer levels here:
With these 5 steps, you'll have a one sentence cold email you can use to start conversations and book calls with prospects.
After you read this thread, drop your one sentence cold email below! π
After you read this thread, drop your one sentence cold email below! π
If you want help crafting a successful one sentence cold email strategy,
I'll come up with an entire script sequence for you on a 1-on-1 call inside Client Ascension
Book a call here --> clientascension.com
See you soonπ
I'll come up with an entire script sequence for you on a 1-on-1 call inside Client Ascension
Book a call here --> clientascension.com
See you soonπ
Loading suggestions...