One of the greatest modern day copywriters:
Craig Clemens.
He’s sold over $3,000,000,000 in products.
I’ve listened to over 30 hours of his interviews to discover his secrets.
Here’re 5 great episodes (and what you can learn):
Craig Clemens.
He’s sold over $3,000,000,000 in products.
I’ve listened to over 30 hours of his interviews to discover his secrets.
Here’re 5 great episodes (and what you can learn):
Write your reader’s autobiography
Join the conversation they’re having in their head.
What are their:
• Fears
• Hopes
• Desires
• Dreams
• Frustrations
If you describe someone's problem better than they can describe it themselves, they’ll trust you to have the solution.
Join the conversation they’re having in their head.
What are their:
• Fears
• Hopes
• Desires
• Dreams
• Frustrations
If you describe someone's problem better than they can describe it themselves, they’ll trust you to have the solution.
Help your reader imagine a better story
Everyone is looking for the story they want for themselves.
It’s your job as a copywriter to give it to them:
• 6 pack abs
• Beach house
• Happier relationships
Work out what your reader wants, the tailor your copy to reflect it.
Everyone is looking for the story they want for themselves.
It’s your job as a copywriter to give it to them:
• 6 pack abs
• Beach house
• Happier relationships
Work out what your reader wants, the tailor your copy to reflect it.
Don’t agitate your reader, understand them
People don’t enjoy being made to feel bad.
Instead of agitating, empathize.
People will listen to you if they feel you’re listening to them.
People don’t enjoy being made to feel bad.
Instead of agitating, empathize.
People will listen to you if they feel you’re listening to them.
Create an "ARCS” in your writing
Write so that people read and relate:
1. Ask a “Yes” question.
2. Reveal that you’ve been there & learned something that can help them.
3. Call out your discovery - what helped you transform?
4. Send them to do something - your call to action
Write so that people read and relate:
1. Ask a “Yes” question.
2. Reveal that you’ve been there & learned something that can help them.
3. Call out your discovery - what helped you transform?
4. Send them to do something - your call to action
Close with compassion
Who would you try harder to close - a stranger or a family member you cared about?
Empathy shows through:
• Write like you speak
• Show you understand and care
• Write nothing you wouldn’t say in person
Don’t try to sell, try to help.
Who would you try harder to close - a stranger or a family member you cared about?
Empathy shows through:
• Write like you speak
• Show you understand and care
• Write nothing you wouldn’t say in person
Don’t try to sell, try to help.
That’s a wrap.
Here are the 5 episodes these ideas came from:
1/ podcasts.apple.com
2/ podcasts.apple.com
3/ youtu.be
4/ podcasts.apple.com
5/ podcasts.apple.com
Here are the 5 episodes these ideas came from:
1/ podcasts.apple.com
2/ podcasts.apple.com
3/ youtu.be
4/ podcasts.apple.com
5/ podcasts.apple.com
5 simple tips to create billion $ copy:
1) Write your reader’s autobiography
2) Follow the “Impact ARCS” framework
3) Don’t agitate your reader, understand them
4) Help your reader imagine a better story for themselves
5) Close with compassion
1) Write your reader’s autobiography
2) Follow the “Impact ARCS” framework
3) Don’t agitate your reader, understand them
4) Help your reader imagine a better story for themselves
5) Close with compassion
Thanks for reading!
I’m on a mission to level up my copy skills in 2023.
And I’ll be sharing everything I learn here.
Follow to make sure you miss nothing: @adityatheverma.
And if you liked this thread, share so that others can learn:
I’m on a mission to level up my copy skills in 2023.
And I’ll be sharing everything I learn here.
Follow to make sure you miss nothing: @adityatheverma.
And if you liked this thread, share so that others can learn:
Are you interested in becoming a powerful writer?
Come join over 872 people reading my weekly newsletter.
See you on the inside: adiverma.substack.com
Come join over 872 people reading my weekly newsletter.
See you on the inside: adiverma.substack.com
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