7 quick SEO headline frameworks that will 3-5x your CTR:
1) Curiosity Gap (image above)
The space between what we know and don't know.
This framework creates a burning desire to click and uncover key info.
"Why It's Not Right For Everyone"
Use curiosity gap to your advantage. Make people second guess and click to uncover the truth.
The space between what we know and don't know.
This framework creates a burning desire to click and uncover key info.
"Why It's Not Right For Everyone"
Use curiosity gap to your advantage. Make people second guess and click to uncover the truth.
2) Credibility Statement
Tell searchers why they should trust your content.
β HubSpot Review: 5 Years of Real-World Testing
β HubSpot Review: CRM Tool Features
People want real-world experience, not conjecture.
Use your credibility to increase CTR.
Tell searchers why they should trust your content.
β HubSpot Review: 5 Years of Real-World Testing
β HubSpot Review: CRM Tool Features
People want real-world experience, not conjecture.
Use your credibility to increase CTR.
3) Audience Callout
Speak directly to the target market.
β Linkedin Marketing Guide for [New Users]
β The Best Linkedin Marketing Guide
They'll immediately know the content is tailor-made for their needs.
Speak directly to the target market.
β Linkedin Marketing Guide for [New Users]
β The Best Linkedin Marketing Guide
They'll immediately know the content is tailor-made for their needs.
4) Timeframe
Tell searchers a real time-frame and set expectations.
β Learn JavaScript in Half The Time: Comprehensive Guide
β The Ultimate Guide To Learn JavaScript
Tell searchers a real time-frame and set expectations.
β Learn JavaScript in Half The Time: Comprehensive Guide
β The Ultimate Guide To Learn JavaScript
5) Call Out Other Content
Most organic search results are the same content pieces, regurgitated. Call this out and show why you deserve the clicks:
β XX Guide: What Other Experts Won't Tell You...
β Another Boring Guide on XYZ Subject
Own your unique, expert opinion.
Most organic search results are the same content pieces, regurgitated. Call this out and show why you deserve the clicks:
β XX Guide: What Other Experts Won't Tell You...
β Another Boring Guide on XYZ Subject
Own your unique, expert opinion.
6) Metaphor Framework
Metaphors and catchphrases are cheesy. But they work. They're memorable and sticky. And they drive clicks.
Use that to your advantage:
β XX Review: The [Swiss-Army-Knife] of [Video Software]
Metaphors and catchphrases are cheesy. But they work. They're memorable and sticky. And they drive clicks.
Use that to your advantage:
β XX Review: The [Swiss-Army-Knife] of [Video Software]
7) Bonus Item Framework
Don't just give searchers a boring article.
Create content "upgrades" like templates or spreadsheets they can take action with.
Use that in your title tag:
β Step-by-Step Quarterly Finance Guide (+ Free Template!)
Guaranteed CTR increase.
Don't just give searchers a boring article.
Create content "upgrades" like templates or spreadsheets they can take action with.
Use that in your title tag:
β Step-by-Step Quarterly Finance Guide (+ Free Template!)
Guaranteed CTR increase.
That's all for today. Enjoy this thread? π
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πJoin my SEO + copywriting newsletter: jermoser.com
βοΈ Learn to write high-converting landing pages in 24 hours: jermoser.com
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