9 questions to ask yourself for better Google Ads Shopping campaigns
/Google Ads Thread/
/Google Ads Thread/
1. What is the overall account structure? Is this a primary campaign for this product collection or secondary to Smart Shopping/Performance Max
2. What bidding strategy are you using and is the conversion action warmed up?
2. What bidding strategy are you using and is the conversion action warmed up?
3. How much total account ad spend is there? What % of the budget is allocated toward this standard shopping campaign?
4. Are you using Negative Keywords to ensure relevant search terms and BOF?
4. Are you using Negative Keywords to ensure relevant search terms and BOF?
5. Have you reviewed your Negative Keywords to ensure you are not blocking any relevant searches?
6. What is the main product image? Have you tested the opposite (ex: product-focused v lifestyle)
7. How old is the campaign?
6. What is the main product image? Have you tested the opposite (ex: product-focused v lifestyle)
7. How old is the campaign?
8. Are titles somewhat optimized for keywords?
9. Do you have any shopping extensions to help boost CTR (Promotions/Seller Ratings)?
9. Do you have any shopping extensions to help boost CTR (Promotions/Seller Ratings)?
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