Recently I made a client $56.2K from a $10.6k spend in one month.
Most of that revenue came from shopping ads.
Here are the 6 steps to crafting effective Google Shopping ads to skyrocket your business growth:
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Most of that revenue came from shopping ads.
Here are the 6 steps to crafting effective Google Shopping ads to skyrocket your business growth:
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1. Correctly Set Up Your Product Feed
Do this;
- Automatically create your feed if you can (through shopify etc.)
- Prioritise product image quality
- Format your product title correctly
- Price competitively (this factor is the most important)
Do this;
- Automatically create your feed if you can (through shopify etc.)
- Prioritise product image quality
- Format your product title correctly
- Price competitively (this factor is the most important)
2. Set Up The Right Account Structure
Most people do this:
1x campaign. 1x ad group. 1x product group.
This prevents you from allocating different budgets to products with varying margins, traffic expectations etc.
Do this instead...
Most people do this:
1x campaign. 1x ad group. 1x product group.
This prevents you from allocating different budgets to products with varying margins, traffic expectations etc.
Do this instead...
Build multiple product category campaigns.
Set different bid levels based on price, sales volume & profit margin.
Structure campaigns to replicate your e-commerce store.
Set different bid levels based on price, sales volume & profit margin.
Structure campaigns to replicate your e-commerce store.
3. Product images
Here are Google's recommendations:
- Show off clothing on-body, provide multiple angles.
- The product should be 75-90% of the full image.
- Set against a solid, light-coloured background.
Images can make or break your clickthrough rate.
Here are Google's recommendations:
- Show off clothing on-body, provide multiple angles.
- The product should be 75-90% of the full image.
- Set against a solid, light-coloured background.
Images can make or break your clickthrough rate.
4. Product Titles.
Product titles influence whether your ads are shown or not.
- Add relevant keywords.
- Use the maximum characters
- Include your brand name.
- Write numbers as digits.
- Capitalise.
These will improve CTR & overall campaign performance.
Product titles influence whether your ads are shown or not.
- Add relevant keywords.
- Use the maximum characters
- Include your brand name.
- Write numbers as digits.
- Capitalise.
These will improve CTR & overall campaign performance.
5. Monitor for Product Overlap.
Monitor for Product Overlap.
Check for duplicated products in multiple campaigns.
Avoid bidding against yourself.
Lower ROAS targets will win out, so set higher targets to make more money.
Monitor for Product Overlap.
Check for duplicated products in multiple campaigns.
Avoid bidding against yourself.
Lower ROAS targets will win out, so set higher targets to make more money.
6. Ditch Unprofitable Keywords.
Apply the 80/20 Rule:
Identify keywords driving low returns.
Exclude keywords that are:
- Out of season
- Out of stock
- Only available in obscure sizes/colours.
This will help you focus on the keywords that are more likely to generate sales.
Apply the 80/20 Rule:
Identify keywords driving low returns.
Exclude keywords that are:
- Out of season
- Out of stock
- Only available in obscure sizes/colours.
This will help you focus on the keywords that are more likely to generate sales.
TLDR;
Steps to Creating Profitable Google Shopping Ads Campaigns:
1. Correctly Set Up Your Product Feed
2. Set Up The Right Account Structure
3. Take Good Product Shots
4. Write Engaging Product Titles.
5. Monitor for Product Overlap.
6. Ditch Unprofitable Keywords.
Steps to Creating Profitable Google Shopping Ads Campaigns:
1. Correctly Set Up Your Product Feed
2. Set Up The Right Account Structure
3. Take Good Product Shots
4. Write Engaging Product Titles.
5. Monitor for Product Overlap.
6. Ditch Unprofitable Keywords.
That's a wrap!
Thanks for reading.
Retweet the tweet below to show some love and help others learn how to drive more revenue.
Thanks for reading.
Retweet the tweet below to show some love and help others learn how to drive more revenue.
Ecom brand owners...
STOP putting all your eggs in the facebook ads basket.
Click the link in my bio to find out how we can scale your ROAS in under 90 days with Google Ads.
STOP putting all your eggs in the facebook ads basket.
Click the link in my bio to find out how we can scale your ROAS in under 90 days with Google Ads.
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