Your customers are way smarter than you think when it comes to eCommerce.
Especially with Google ads.
I spent the last 3 years and roughly 7,143 hours understanding what makes customers purchase your product on Google ads.
Here's everything laid out:
A thread ๐งต >>>
Especially with Google ads.
I spent the last 3 years and roughly 7,143 hours understanding what makes customers purchase your product on Google ads.
Here's everything laid out:
A thread ๐งต >>>
1. Image
It's no secret that the image is key to scale.
A normal customer isn't drawn to the price or the title when they first land upon shopping.
They're drawn to the images.
Big, bold images that pull their eyes.
The comparison of ads starts with the image.
CTR is key.
It's no secret that the image is key to scale.
A normal customer isn't drawn to the price or the title when they first land upon shopping.
They're drawn to the images.
Big, bold images that pull their eyes.
The comparison of ads starts with the image.
CTR is key.
2. Price
A normal customer doesn't have unlimited $$.
As a result, the comparison switches from the image to the price fairly quickly.
But note: 95% of customers don't care about the cheapest.
Nor do they care about the most expensive.
Price is based on perceived value.
A normal customer doesn't have unlimited $$.
As a result, the comparison switches from the image to the price fairly quickly.
But note: 95% of customers don't care about the cheapest.
Nor do they care about the most expensive.
Price is based on perceived value.
Not actual value.
I've sold simple, every day products at $50 higher prices than competitors while ranking right next to them.
All due to better perceived value.
Your customers care about how professional your ad looks.
And whether it deserves their click or sale.
I've sold simple, every day products at $50 higher prices than competitors while ranking right next to them.
All due to better perceived value.
Your customers care about how professional your ad looks.
And whether it deserves their click or sale.
3. Title
Relevancy is key.
Your customer is looking for something that aligns with their thoughts.
If they feel like eating an orange right now, no matter how cheap your apple is, they won't buy.
They want an orange.
Focus on SEO keywords. Focus on relevancy.
Relevancy is key.
Your customer is looking for something that aligns with their thoughts.
If they feel like eating an orange right now, no matter how cheap your apple is, they won't buy.
They want an orange.
Focus on SEO keywords. Focus on relevancy.
4. Reviews + Offers
These two areas can be combined because they have the same level of impact.
Obviously, a brand which has some reviews on Google will get the customer compared to one that doesn't.
Same with offers.
These two are cherry on top of the cake.
These two areas can be combined because they have the same level of impact.
Obviously, a brand which has some reviews on Google will get the customer compared to one that doesn't.
Same with offers.
These two are cherry on top of the cake.
At Yoru Marketing, we scale eCommerce brands doing $40k+ per month to 6 and 7 figures with powerful Google ads strategies.
Want to scale your brand to the next level?
Book a free strategy call below ๐
yorumarketing.com
Only a few spots left for this month.
Want to scale your brand to the next level?
Book a free strategy call below ๐
yorumarketing.com
Only a few spots left for this month.
Summary:
Your customers interact with your brand based on perceived value.
Put an emphasis on those things that directly influence it.
Retweet if you found value here and follow me @EcomShri
Your customers interact with your brand based on perceived value.
Put an emphasis on those things that directly influence it.
Retweet if you found value here and follow me @EcomShri
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