Novels. Emails. Sales pages…
Nobody reads them.
Unless they grab attention and trigger the right emotions.
Steal this SIMPLE framework to spark the right emotions with your writing
[An Atomic Writing Thread] 👇🏼
Nobody reads them.
Unless they grab attention and trigger the right emotions.
Steal this SIMPLE framework to spark the right emotions with your writing
[An Atomic Writing Thread] 👇🏼
I put out a challenge 3 days ago…
Where I asked you to identify the strongest emotion to trigger in ANY writing.
We got people screaming shame, fear, anger, and jealousy.
If you got angry every time you read something…
Would you keep reading?
Where I asked you to identify the strongest emotion to trigger in ANY writing.
We got people screaming shame, fear, anger, and jealousy.
If you got angry every time you read something…
Would you keep reading?
If you get scared or jealous every time you read something…
Won’t you turn it off?
Listen…
Even though sometimes you have to trigger these negative emotions to get people to take action…
You don't need the same one every time.
Won’t you turn it off?
Listen…
Even though sometimes you have to trigger these negative emotions to get people to take action…
You don't need the same one every time.
What makes people flip from page to page.
Go from heading to lead and then body…
And even buy a second book in your book series…
Is “Curiosity.”
Go from heading to lead and then body…
And even buy a second book in your book series…
Is “Curiosity.”
“What’s this about?”
“What's going to happen next?”
“How will this change my life?”
“Where’s this story leading to?”
As your readers go from line to line
And paragraph to paragraph…
They should always be eager to know what happens next.
“What's going to happen next?”
“How will this change my life?”
“Where’s this story leading to?”
As your readers go from line to line
And paragraph to paragraph…
They should always be eager to know what happens next.
So if your answer to that challenge was “Curiosity.”
You've advanced to the second stage of the challenge…
Which will continue in your inbox.
You've advanced to the second stage of the challenge…
Which will continue in your inbox.
But if you're selling something…
Keeping people curious alone will NOT get them to take action.
You need more.
This is where you have…
▪️Fear
▪️Greed
▪️Anger
▪️Disgust
▪️Sadness…
Keeping people curious alone will NOT get them to take action.
You need more.
This is where you have…
▪️Fear
▪️Greed
▪️Anger
▪️Disgust
▪️Sadness…
But you must only trigger 1 or 2 emotions.
Else…
You get the reader confused and you “start saying too much.”
How do you find the right emotion?
Else…
You get the reader confused and you “start saying too much.”
How do you find the right emotion?
By mastering one of the core parts of Atomic Writing:
Atomic Research.
Atomic Writing follows the principle that:
“The Right Words make the Biggest Impact. Not the Longest Words/ Biggest Sentences.”
Most of the writing out there is fluff…
Atomic Research.
Atomic Writing follows the principle that:
“The Right Words make the Biggest Impact. Not the Longest Words/ Biggest Sentences.”
Most of the writing out there is fluff…
You always find ways to make your sentences longer…
Because you don't know what the reader needs to see to take action.
First…
▪️Understand the problem-based emotions.
Head over to where your audience hangs out.
This could be on Facebook groups, subreddits...
Because you don't know what the reader needs to see to take action.
First…
▪️Understand the problem-based emotions.
Head over to where your audience hangs out.
This could be on Facebook groups, subreddits...
...and online forums.
See how they talk about their existing problems.
See how they talk about other products on the market.
See how they talk about their frustrations.
Find hidden emotions and contexts in what other writers would regard as just “comments.”
See how they talk about their existing problems.
See how they talk about other products on the market.
See how they talk about their frustrations.
Find hidden emotions and contexts in what other writers would regard as just “comments.”
😡An angry person could use words like:
“None of it has worked. I tried all the medications and I've burned all my money,”
😳A scared/anxious person could use words like:
“I'm worried. Tests say nothing’s wrong with me but I can't sleep at night.”
“None of it has worked. I tried all the medications and I've burned all my money,”
😳A scared/anxious person could use words like:
“I'm worried. Tests say nothing’s wrong with me but I can't sleep at night.”
🫤An envious person would say something like:
“Her butt looks so fake. Yet she claims it's natural. 🙄”
Note both the sentences and the emotions they project.
Because you’ll be pushing on these emotions in your copy.
“Her butt looks so fake. Yet she claims it's natural. 🙄”
Note both the sentences and the emotions they project.
Because you’ll be pushing on these emotions in your copy.
But here's the thing…
Your audience may exhibit more than 3 emotions about their problem.
In this case...
You must choose the most common out of the 3.
For instance…
Your audience may exhibit more than 3 emotions about their problem.
In this case...
You must choose the most common out of the 3.
For instance…
Many people who love cow milk have opposed the vegan options in the market.
Some even consider it an attempt by the government to make people weak.
This copy only continues the conversation the audience is already having with themselves.
It plays on their fear…
Some even consider it an attempt by the government to make people weak.
This copy only continues the conversation the audience is already having with themselves.
It plays on their fear…
▪️And then leads to an emotion you must ALWAYS make people feel
when selling to them.
HOPE.
when selling to them.
HOPE.
“Can I really get rid of my pimples?”
“I've tried everything. This seems different and legit.”
“This will help me protect my family from the government and their plant milk.”
Regardless of what people are feeling about their problem right now…
“I've tried everything. This seems different and legit.”
“This will help me protect my family from the government and their plant milk.”
Regardless of what people are feeling about their problem right now…
They want to feel hope...
That they can get their desired results without risking too much.
How do you make them feel hope?
That they can get their desired results without risking too much.
How do you make them feel hope?
1. Find a new cause of their problem.
“Everyone says you have huge pimples because you drink too much oil.
But the problem is that your body is not processing oils the way it should.
It was never your fault.”
“Everyone says you have huge pimples because you drink too much oil.
But the problem is that your body is not processing oils the way it should.
It was never your fault.”
This makes the audience hopeful.
Finally! A solution that doesn't make them give up their favorite food.
2. Have a new mechanism.
“Instead of switching from vegetable oils, coconut oils, and olive oils and experiencing nasty breakouts every 4 days…
Finally! A solution that doesn't make them give up their favorite food.
2. Have a new mechanism.
“Instead of switching from vegetable oils, coconut oils, and olive oils and experiencing nasty breakouts every 4 days…
I discovered that the enzyme lipase breaks down any type of oil you consume.
We’ve packaged this pure enzyme into a pill you only have to take once a day.”
We’ve packaged this pure enzyme into a pill you only have to take once a day.”
So Atomic Writing requires that you trigger at least 3 emotions in copy:
1. Curiosity.
2. A strong problem-emotion they already feel.
3. Hope.
If you’re writing fiction…
Then you could trigger more emotions depending on the story.
But the readers MUST always be curious.
1. Curiosity.
2. A strong problem-emotion they already feel.
3. Hope.
If you’re writing fiction…
Then you could trigger more emotions depending on the story.
But the readers MUST always be curious.
I'll be delving deeper into Atomic Writing in my next writing cohort - Copy Camp 2.0
Where you’ll get to write a full sales page and sell something in 8 weeks…
By following the Atomic Writing principle.
Where you’ll get to write a full sales page and sell something in 8 weeks…
By following the Atomic Writing principle.
Why sales page?
Because if you can write a great sales page…
You can write and sell anything.
Emails
Novels
Landing pages…
Anything!
Because you’ll master how to trigger the right emotions without flooding your writing with fluff.
Because if you can write a great sales page…
You can write and sell anything.
Emails
Novels
Landing pages…
Anything!
Because you’ll master how to trigger the right emotions without flooding your writing with fluff.
We had the first cohort last October.
I took in only 10 qualified people…
And the results were outstanding.
Some of the students might share their results in the coming days.
I took in only 10 qualified people…
And the results were outstanding.
Some of the students might share their results in the coming days.
This cohort costs $1,000.
And only admits 15 people.
The winner of the Atomic Writing challenge will have an automatic slot.
So, I’m only taking 14 more people.
DM me “ATOMIC” if you’re interested.
Admission is on a first come, first served basis.
And only admits 15 people.
The winner of the Atomic Writing challenge will have an automatic slot.
So, I’m only taking 14 more people.
DM me “ATOMIC” if you’re interested.
Admission is on a first come, first served basis.
I'll also be breaking down more Atomic Writing strategies in my next threads
And I'll like you to do something for me:
1. Follow me @jakevictor_ so you don't miss out on the next one.
2. Retweet the first tweet to share with other writers 👇🏼
Gracias!
And I'll like you to do something for me:
1. Follow me @jakevictor_ so you don't miss out on the next one.
2. Retweet the first tweet to share with other writers 👇🏼
Gracias!
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