The unspoken secret of a successful recruitment strategy: building a pipeline of passive talent ๐งต
Passive talent = professionals NOT actively looking for a change in jobs.
These are folks who are easy to find, harder to hire. Expect long hiring cycles.
Understandable that only a few companies will then tread this path. This is where you can win.
These are folks who are easy to find, harder to hire. Expect long hiring cycles.
Understandable that only a few companies will then tread this path. This is where you can win.
Why passive candidates?
Often recruiters and hiring managers choose the "best of what's available", rather than choosing the best-fit from the larger talent market. This is where building a passive pipeline can yield good results because it broadens your pool of potential hires.
Often recruiters and hiring managers choose the "best of what's available", rather than choosing the best-fit from the larger talent market. This is where building a passive pipeline can yield good results because it broadens your pool of potential hires.
How to make this happen: Sourcing (1/3)
The idea is to be able to filter, search for, and engage candidates who you know will be a great fit. Referrals work best. Platforms like LinkedIn also work.
The idea is to be able to filter, search for, and engage candidates who you know will be a great fit. Referrals work best. Platforms like LinkedIn also work.
How to make this happen: Outreach (2/3)
Seek warm introductions OR if it's a cold outreach on email / LinkedIn, use a stepwise sale of the opportunity. I typically find a broader connect to "explore an opportunity" is a good way to go. Back this up with strong employer branding.
Seek warm introductions OR if it's a cold outreach on email / LinkedIn, use a stepwise sale of the opportunity. I typically find a broader connect to "explore an opportunity" is a good way to go. Back this up with strong employer branding.
How to make this happen: Engagement (3/3)
Important to understand the professional's current mindset, career aspirations, and plans. Chances are there might not be an immediate fit. Passive hiring is about all about timing.
Important to understand the professional's current mindset, career aspirations, and plans. Chances are there might not be an immediate fit. Passive hiring is about all about timing.
Word of caution: Given the time this process could take, you need to build a passive pipeline BEFORE you need to hire for that role. This is not the best approach for immediate roles. Unless of course you have a very strong proposition.
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I share learnings from our 15+ years of experience building global teams for some of the world's leading businesses. Follow to know more.
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