.
:: Markers of "good content" ::
Fair play, being "proud" of
(or pleased, or happy to have your Brand/Name associated with)
a piece of content is a potential marker.
but personally, I prefer to take a more structured and practical approach.
#SEO
>>>
:: Markers of "good content" ::
Fair play, being "proud" of
(or pleased, or happy to have your Brand/Name associated with)
a piece of content is a potential marker.
but personally, I prefer to take a more structured and practical approach.
#SEO
>>>
>>>
As I cover a little further in/down on the same tweet:
Will (Does) this content ...
* serve a Goal?
* produce ROI?
* appeal to it's audience?
* provide value to it's audience?
* satisfy it's audience?
[
>>>
As I cover a little further in/down on the same tweet:
Will (Does) this content ...
* serve a Goal?
* produce ROI?
* appeal to it's audience?
* provide value to it's audience?
* satisfy it's audience?
[
>>>
>>>
You shouldn't really be investing in content that doesn't serve a Goal.
And please note - I'm not saying "revenue",
I'm saying "goal",
as content may not directly create money,
or be created to primarily serve a different purpose (such as awareness, perception etc.)
>>>
You shouldn't really be investing in content that doesn't serve a Goal.
And please note - I'm not saying "revenue",
I'm saying "goal",
as content may not directly create money,
or be created to primarily serve a different purpose (such as awareness, perception etc.)
>>>
>>>
And, ideally, you want markers that are a little,
well, firmer, relevant to the business/audience and more defined than "proud",
(being proud isn't bad - but it may not always align with your audience or goals etc.).
Much better to be proud of it's performance!
And, ideally, you want markers that are a little,
well, firmer, relevant to the business/audience and more defined than "proud",
(being proud isn't bad - but it may not always align with your audience or goals etc.).
Much better to be proud of it's performance!
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