11 essential skills for making money online (that they don't teach in school):
1. Storytelling
The most fundamental story used in marketing:
• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]
Credit: Building a StoryBrand
The most fundamental story used in marketing:
• A [HERO]
• has a [PROBLEM]
• And meets a [GUIDE]
• Who gives them a [PLAN]
• That calls the hero to [ACTION]
• And helps them avoid [FAILURE]
• And ultimately ends in [SUCCESS]
Credit: Building a StoryBrand
2. Ten psychological reasons people buy
They are to:
• Achieve better hygiene
• Make more money
• Save more money
• Get more comfort
• Gain more status
• Feel more loved
• Escape pain
• Avoid effort
• Gain praise
• Save time
Psychology is the ultimate sales tool.
They are to:
• Achieve better hygiene
• Make more money
• Save more money
• Get more comfort
• Gain more status
• Feel more loved
• Escape pain
• Avoid effort
• Gain praise
• Save time
Psychology is the ultimate sales tool.
3. Shameless self-promotion
No one is going to promote your business for you.
Learn how to:
• Stop people's scrolling
• Capture attention
• Direct to CTAs
Traffic = the lifeblood of your business.
No one is going to promote your business for you.
Learn how to:
• Stop people's scrolling
• Capture attention
• Direct to CTAs
Traffic = the lifeblood of your business.
4. System leveraging
I can make one piece of content – and repurpose it 4X (with zero added effort).
Use no-code tools like:
• Hypefury
• Zapier
• Make
To 10X your output & distribution.
I can make one piece of content – and repurpose it 4X (with zero added effort).
Use no-code tools like:
• Hypefury
• Zapier
• Make
To 10X your output & distribution.
5. Network magnification
I have an audience across:
• Twitter
• Medium
• Linkedin
of 70,000+ (at the time of writing this)
However – with the network I've built, really I have access to an audience of 2,000,000+
Meet other creators.
I have an audience across:
• Medium
of 70,000+ (at the time of writing this)
However – with the network I've built, really I have access to an audience of 2,000,000+
Meet other creators.
6. Effective writing
Everyone writes.
But only a few know how to write persuasively
• Headlines
• Copywriting
• Email marketing
Are types of writing that are essential to get people to:
• Buy
• Click
• Subscribe
Effective writing is essential.
Everyone writes.
But only a few know how to write persuasively
• Headlines
• Copywriting
• Email marketing
Are types of writing that are essential to get people to:
• Buy
• Click
• Subscribe
Effective writing is essential.
7. How to sell
You cannot survive on traffic alone.
You need to know how to:
• Present
• Motivate
• Persuade
Your audience to take action (and close the sale).
This is done via email, phone sales, landing pages, etc.
You cannot survive on traffic alone.
You need to know how to:
• Present
• Motivate
• Persuade
Your audience to take action (and close the sale).
This is done via email, phone sales, landing pages, etc.
8. Illustrating value
WIth a few simple liguistic shifts, you can use "value" to sell more of your offer.
Example 1:
• Offer – Digital course + coaching call: $500
Example 2:
• Offer – Digital course: $500 – plus a FREE coaching call ($700 value)
Example 2 sells more.
WIth a few simple liguistic shifts, you can use "value" to sell more of your offer.
Example 1:
• Offer – Digital course + coaching call: $500
Example 2:
• Offer – Digital course: $500 – plus a FREE coaching call ($700 value)
Example 2 sells more.
9. Deep Work
How to get more done in one week than most do in one month:
Answer – Deep work
• Carve out 90 min on your schedule
• Block out all distractions
• Complete your tasks
90 min of daily deep work will change your life (and income).
How to get more done in one week than most do in one month:
Answer – Deep work
• Carve out 90 min on your schedule
• Block out all distractions
• Complete your tasks
90 min of daily deep work will change your life (and income).
10. Silencing the noise
"If you want to make the wrong decision – ask everyone."
It's important to silence the:
• News
• Criticism
• Requests
• Naysayers
• Distractions
• Wants of others
That pulls you away from the task at hand.
Directed focus = income generation.
"If you want to make the wrong decision – ask everyone."
It's important to silence the:
• News
• Criticism
• Requests
• Naysayers
• Distractions
• Wants of others
That pulls you away from the task at hand.
Directed focus = income generation.
11. How to fail
It's a universal truth that the first attempt is destined to fail.
• My first digital product failed
• I've been fired 3X by freelance clients
• I've accidentally deleted entire site databases
You have to fall down (and get back up) to make money online
It's a universal truth that the first attempt is destined to fail.
• My first digital product failed
• I've been fired 3X by freelance clients
• I've accidentally deleted entire site databases
You have to fall down (and get back up) to make money online
TL;DR
11 skills to make money online (that they don't teach in school):
• Networking magnification
• Silencing distractions
• Effective storytelling
• System leveraging
• Effective writing
• Self-promotion
• Psychology
• Deep work
• Failure
• Selling
• Value
11 skills to make money online (that they don't teach in school):
• Networking magnification
• Silencing distractions
• Effective storytelling
• System leveraging
• Effective writing
• Self-promotion
• Psychology
• Deep work
• Failure
• Selling
• Value
Happy building.
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1. Follow me @jonbrosio
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1. Follow me @jonbrosio
2. RT the tweet below to share this with your audience
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One actionable tip to grow your audience, build digital leverage, & monetize your business each week.
Join 6,400+ others already reading:
completecreator.co
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