You're being manipulated every day.
The 5 psychological biases marketers use on you without you knowing:
The 5 psychological biases marketers use on you without you knowing:
Your brain represents just 2% of your total body weight.
But uses 20% of the body's energy.
To save energy, your brain comes up with shortcuts (cognitive biases).
This thread will go over the biases:
1. Authority
2. Reciprocity
3. Social proof
4. Anchoring
5. Scarcity
But uses 20% of the body's energy.
To save energy, your brain comes up with shortcuts (cognitive biases).
This thread will go over the biases:
1. Authority
2. Reciprocity
3. Social proof
4. Anchoring
5. Scarcity
Authority bias:
People tend to trust and obey authority figures.
By positioning yourself or your product with credibility, you can increase your audience’s trust in your message.
People tend to trust and obey authority figures.
By positioning yourself or your product with credibility, you can increase your audience’s trust in your message.
Example:
You see a thread...
“Top 10 masculine traits. #7 will SHOCK you."
The account has 73,837 followers and a picture of Jason Statham.
Seems legit.
You follow the advice:
• Eat raw liver
• Sun your balls
• Affiliate for his masculinity course
The alpha male way.
You see a thread...
“Top 10 masculine traits. #7 will SHOCK you."
The account has 73,837 followers and a picture of Jason Statham.
Seems legit.
You follow the advice:
• Eat raw liver
• Sun your balls
• Affiliate for his masculinity course
The alpha male way.
Reciprocity bias:
You feel a sense of obligation to return a favor or gift.
So if you give your audience something they value, they may be more likely to comply with your request.
You feel a sense of obligation to return a favor or gift.
So if you give your audience something they value, they may be more likely to comply with your request.
Example:
You’re strolling through Costco and smell the aroma of deep fried pickles.
You lock eyes with the Costco worker giving free samples.
“Want one, big boy?” he tenderly whispers in your ear.
You do.
You eat it.
It’s delicious.
You feel indebted, so you buy a box.
You’re strolling through Costco and smell the aroma of deep fried pickles.
You lock eyes with the Costco worker giving free samples.
“Want one, big boy?” he tenderly whispers in your ear.
You do.
You eat it.
It’s delicious.
You feel indebted, so you buy a box.
Social proof bias:
You tend to conform to the actions and opinions of those around you.
By showing that others have taken your desired action or agree with your opinion, you increase the likelihood that your audience will do the same.
You tend to conform to the actions and opinions of those around you.
By showing that others have taken your desired action or agree with your opinion, you increase the likelihood that your audience will do the same.
Example:
A handsome social media influencer consistently posts about his love for pineapple pizza.
Many people of exquisite taste like, comment on, and retweet these posts.
This implies many others enjoy it, making you more likely to convert to the pineapple pizza cult.
A handsome social media influencer consistently posts about his love for pineapple pizza.
Many people of exquisite taste like, comment on, and retweet these posts.
This implies many others enjoy it, making you more likely to convert to the pineapple pizza cult.
Anchoring bias:
You rely heavily on the first piece of information you receive when making decisions.
In persuasion, if you can provide an anchor (starting point) for your audience’s thinking, you can influence their perception of what is reasonable.
You rely heavily on the first piece of information you receive when making decisions.
In persuasion, if you can provide an anchor (starting point) for your audience’s thinking, you can influence their perception of what is reasonable.
Example:
A car salesman tells you the sticker price of a tricked-out Smart Car (featured on Pimp My Ride) is $30,000.
Oh, but for you?
You get the “special deal” of $23,000.
The anchor is $30K, making $23K look like a better offer even though it’s still a high price.
A car salesman tells you the sticker price of a tricked-out Smart Car (featured on Pimp My Ride) is $30,000.
Oh, but for you?
You get the “special deal” of $23,000.
The anchor is $30K, making $23K look like a better offer even though it’s still a high price.
Scarcity bias:
When you perceive something as scarce, you value it more.
By emphasizing the limited availability or exclusivity of your product or idea, you can increase its perceived value in the eyes of your audience.
When you perceive something as scarce, you value it more.
By emphasizing the limited availability or exclusivity of your product or idea, you can increase its perceived value in the eyes of your audience.
Example:
It’s the heat of the crypto bull market.
The Flaccid Frog NFTs are selling FAST.
997/1000 left!
They’ll sell out any minute.
You need liquidity, so you access your daughter’s college fund.
The $42,069 is a small price to pay for this life-changing opportunity.
It’s the heat of the crypto bull market.
The Flaccid Frog NFTs are selling FAST.
997/1000 left!
They’ll sell out any minute.
You need liquidity, so you access your daughter’s college fund.
The $42,069 is a small price to pay for this life-changing opportunity.
5 persuasive cognitive biases marketers use on you without you knowing:
1. Authority
2. Reciprocity
3. Social proof
4. Anchoring
5. Scarcity
1. Authority
2. Reciprocity
3. Social proof
4. Anchoring
5. Scarcity
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