Confession: I shut down my agency
Why? Because of the constant loop of chasing & babying clients
But in 2022, I found a solution
A path to evolve beyond the agency model
I tried it out and within 8 months, I scaled to $200k/mo…
Here’s the solution:
[THREAD]🧵
Why? Because of the constant loop of chasing & babying clients
But in 2022, I found a solution
A path to evolve beyond the agency model
I tried it out and within 8 months, I scaled to $200k/mo…
Here’s the solution:
[THREAD]🧵
If you’re an Agency Owner…
& you just can’t seem to break a certain income level…
Whether that’s 5k, 10k, or even 50k a month
THIS THREAD IS FOR YOU ESPECIALLY
I had the exact same problem:
& you just can’t seem to break a certain income level…
Whether that’s 5k, 10k, or even 50k a month
THIS THREAD IS FOR YOU ESPECIALLY
I had the exact same problem:
I started an Agency in 2020
& worked like a maniac for a year straight scaling it
I got to the ÂŁ50k/month mark
But whatever I fucking tried after that…
& worked like a maniac for a year straight scaling it
I got to the ÂŁ50k/month mark
But whatever I fucking tried after that…
I just couldn’t seem to break past it
There weren’t enough hours in the day
Luckily, with what I’m about to share in this thread?
There weren’t enough hours in the day
Luckily, with what I’m about to share in this thread?
I solved EVERY PROBLEM I HAD as an Agency Owner
& am now hitting ÂŁ100k+
WHILE WORKING WITH LESS CLIENTS
Now I know that sounds too good to be true.
BUT TRUST ME…
Everything will be explained, in detail, as you read on:
& am now hitting ÂŁ100k+
WHILE WORKING WITH LESS CLIENTS
Now I know that sounds too good to be true.
BUT TRUST ME…
Everything will be explained, in detail, as you read on:
I’ve been in the online business game for years.
Have worked & been around the best of the best ( #freeTopG)
There’s one thing I’ve noticed all these 7-8 figure entrepreneurs have in common…
They all follow the same sort of progression:
Have worked & been around the best of the best ( #freeTopG)
There’s one thing I’ve noticed all these 7-8 figure entrepreneurs have in common…
They all follow the same sort of progression:
1st…FREELANCING
This is when you first hear about making money online
Maybe you’ve come across copywriting, lead gen, or facebook ads
You learn one of these and acquire your first valuable skill.
& the quickest way to make money with it?
This is when you first hear about making money online
Maybe you’ve come across copywriting, lead gen, or facebook ads
You learn one of these and acquire your first valuable skill.
& the quickest way to make money with it?
Is to offer that service as a Freelancer.
You make your first bit of money online doing this.
& it FEELS INCREDIBLE, GETS YOU HOOKED.
Nothing will ever beat that dopamine hit of your first sale.
After a while though, that income level gets boring.
You make your first bit of money online doing this.
& it FEELS INCREDIBLE, GETS YOU HOOKED.
Nothing will ever beat that dopamine hit of your first sale.
After a while though, that income level gets boring.
You start itching for that next level of ÂŁÂŁ
But freelancing can’t get you there because:
You usually work on a project to project basis.
& the projects you can take on at once have a limit…
which means your income has a limit.
Enter: BECOMING AN AGENCY OWNER
But freelancing can’t get you there because:
You usually work on a project to project basis.
& the projects you can take on at once have a limit…
which means your income has a limit.
Enter: BECOMING AN AGENCY OWNER
Thanks to Iman Ghadzi and other gurus this has become the go-to in recent years.
In reality?
Most “Agency Owners” are just glorified freelancers with a VA or two.
This is what people call a
In reality?
Most “Agency Owners” are just glorified freelancers with a VA or two.
This is what people call a
“boutique agency”
It’s a positioning play that makes you more money.
People get drawn to the Agency Model because of the wild amount of benefits it offers:
It’s a positioning play that makes you more money.
People get drawn to the Agency Model because of the wild amount of benefits it offers:
-Little to no startup costs
-Easy to learn skills needed
-The delivery is simple to fulfil
The model is popular for good reason
Its scalability allows you to hit ÂŁ10k-ÂŁ50k months
Something near impossible to do as a Freelancer
Many gurus online brag about big numbers and sell
-Easy to learn skills needed
-The delivery is simple to fulfil
The model is popular for good reason
Its scalability allows you to hit ÂŁ10k-ÂŁ50k months
Something near impossible to do as a Freelancer
Many gurus online brag about big numbers and sell
the dream of being a fancy agency owner.
& that dream is real, income wise…
But it’s not all sunshine & rainbows
And NO ONE speaks about the downsides.
Iman Ghadzi, the guy who created this craze
SHUT DOWN HIS AGENCY
& that dream is real, income wise…
But it’s not all sunshine & rainbows
And NO ONE speaks about the downsides.
Iman Ghadzi, the guy who created this craze
SHUT DOWN HIS AGENCY
If that isn’t a warning sign for you to change…
Idk what is.
As you start to scale an Agency and hit those big numbers…
You’re earning a comfy 6 figures (if you’re good)...
The problems start popping up.
Idk what is.
As you start to scale an Agency and hit those big numbers…
You’re earning a comfy 6 figures (if you’re good)...
The problems start popping up.
I’m not saying this to scare you.
You can make ok money with the Agency model…
I say this because I ran an Agency myself.
Got it to ÂŁ50k/month, and saw ALL THE PROBLEMS:
You can make ok money with the Agency model…
I say this because I ran an Agency myself.
Got it to ÂŁ50k/month, and saw ALL THE PROBLEMS:
1 / SATURATION
Because the Agency Model has ZERO barrier to entry;
TONS of people have started to take it on.
I mean, how many Agency Owners do you see every day on Twitter alone?
THOUSANDS.
Why is this bad?
Because the Agency Model has ZERO barrier to entry;
TONS of people have started to take it on.
I mean, how many Agency Owners do you see every day on Twitter alone?
THOUSANDS.
Why is this bad?
Everybody is selling the same thing, to the same people.
They are all learning from the same Youtube channels and courses.
& if you want to hit that next level? (ÂŁ100k+months)
You NEED to stand out
They are all learning from the same Youtube channels and courses.
& if you want to hit that next level? (ÂŁ100k+months)
You NEED to stand out
Your “15-20 qualified leads” on a performance basis isn’t cutting it
Every other 17 year old agency owner had the SAME IDEA.
Making bold, unrealistic claims and charging thousands in the process
Businesses get burnt, and you deal with the backlash
Which leads us to problem 2:
Every other 17 year old agency owner had the SAME IDEA.
Making bold, unrealistic claims and charging thousands in the process
Businesses get burnt, and you deal with the backlash
Which leads us to problem 2:
2/ STUCK AT LOW PRICES
Because you’re viewed as a commodity
AND Agencies have a negative stigma…
You compete on price and not value.
Charging high prices is off the cards.
Here’s why:
Because you’re viewed as a commodity
AND Agencies have a negative stigma…
You compete on price and not value.
Charging high prices is off the cards.
Here’s why:
Imagine someone trying to sell you a banana for ÂŁ100
& on top of that, there’s a risk that if you do buy the banana it may give you food poisoning.
You just wouldn’t do it right?
You can buy a banana for ÂŁ1 and have the same risk/reward ratio.
& on top of that, there’s a risk that if you do buy the banana it may give you food poisoning.
You just wouldn’t do it right?
You can buy a banana for ÂŁ1 and have the same risk/reward ratio.
Trying to charge high prices for your Agency is just like selling that banana
Around £3k/month for an agency is a “good retainer”
It’s hard to charge much more than that
That sounds ok
But if we run the numbers:
You need 34 CLIENTS at this price to cross the ÂŁ100k month mark
Around £3k/month for an agency is a “good retainer”
It’s hard to charge much more than that
That sounds ok
But if we run the numbers:
You need 34 CLIENTS at this price to cross the ÂŁ100k month mark
3/ YOU HAVE TO BE A SYSTEMS GENIUS
Let’s be realistic here
<0.1% of agencies have the systems in place to take on 34 clients.
AND consistently get results for them
AND retain them.
But let’s say you did…
Let’s be realistic here
<0.1% of agencies have the systems in place to take on 34 clients.
AND consistently get results for them
AND retain them.
But let’s say you did…
Either
You’d need to hire a bunch of people to run those systems
Which eats your profits so that ÂŁ100k/mo starts looking like ÂŁ30k
OR
Work 25 hours a day and the minute you stop it all falls apart.
You’d need to hire a bunch of people to run those systems
Which eats your profits so that ÂŁ100k/mo starts looking like ÂŁ30k
OR
Work 25 hours a day and the minute you stop it all falls apart.
4/ HIGH CHURN RATES
Typical agency contracts are 3 months
Which funnily enough is the average sales cycle length of B2B deals (83 days to be exact)
So you bring a client on
Start getting traction...
Typical agency contracts are 3 months
Which funnily enough is the average sales cycle length of B2B deals (83 days to be exact)
So you bring a client on
Start getting traction...
Then your 3 months is up, they haven’t got their ROI and YOU’RE OUT
Back to square one
Back to square one
5/ SPENDING YOUR DAY PROSPECTING
At this point you’re on a MRR roller coaster
Always chasing that next deal because you know what’s likely to happen in 3 months
So you have NO choice but to spend your days prospecting, giving your clients no chance of ever getting results
At this point you’re on a MRR roller coaster
Always chasing that next deal because you know what’s likely to happen in 3 months
So you have NO choice but to spend your days prospecting, giving your clients no chance of ever getting results
6/ ALL THE WORK IS FOR NOTHING
- The market is too saturated
- Agencies have a bad reputation
- You’re stuck charging average prices
- You have to be a systems genius to scale
- High churn rates are common
- You’re constantly searching for new leads
But let’s say you
- The market is too saturated
- Agencies have a bad reputation
- You’re stuck charging average prices
- You have to be a systems genius to scale
- High churn rates are common
- You’re constantly searching for new leads
But let’s say you
defy all the odds...
Let’s say you get to £100k+/month
Even with all this work you’ve put in, and the odds you’ve defied.
If you step away from the business?
IT ALL FALLS APART.
How many Agency Owners do you know that
Let’s say you get to £100k+/month
Even with all this work you’ve put in, and the odds you’ve defied.
If you step away from the business?
IT ALL FALLS APART.
How many Agency Owners do you know that
can step away from their business without it all burning down.
Not many.
They normally have no chance of exiting because of this.
So you’re at a glorified job, with a small chance of an exit, and your income disappears overnight when you leave it.
How do we change this?
Not many.
They normally have no chance of exiting because of this.
So you’re at a glorified job, with a small chance of an exit, and your income disappears overnight when you leave it.
How do we change this?
The logical progression is to find a model that gets rid of all the Agency problems.
WHILE ALSO still letting you leverage the skills and infrastructure you’ve developed on your online business progression so far.
WHILE ALSO still letting you leverage the skills and infrastructure you’ve developed on your online business progression so far.
This model must:
- Allow you to charge higher prices
- Allow you to have longer contracts
- Not fall apart when you step away
- Not rely so heavily on systems or hires
- Position you away from every other Agency
The model I use to do this?
- Allow you to charge higher prices
- Allow you to have longer contracts
- Not fall apart when you step away
- Not rely so heavily on systems or hires
- Position you away from every other Agency
The model I use to do this?
THE GROWTH PARTNER MODEL
Every problem I had as an Agency Owner…
went away when I become a Growth Partner
& luckily, you don’t have to change your entire business for this to work.
It’s a few tweaks you have to make, and you’re there:
Every problem I had as an Agency Owner…
went away when I become a Growth Partner
& luckily, you don’t have to change your entire business for this to work.
It’s a few tweaks you have to make, and you’re there:
1/ CHANGE THE OFFER
Business owners don't want an "agency" to run their FB Ads or write their "emails" for ÂŁ2k/mo
They want a partner that will help increase their revenue by 20% by installing an organic acquisition system for ÂŁ7k/mo + performance fee
Business owners don't want an "agency" to run their FB Ads or write their "emails" for ÂŁ2k/mo
They want a partner that will help increase their revenue by 20% by installing an organic acquisition system for ÂŁ7k/mo + performance fee
As a Growth Partner, you’re no longer an external Agency.
You’re someone who plugs into the internal team.
You’re not an “outsider” offering a service.
You’re an INSIDER helping to drive revenue growth.
This immediately gets you more trust.
You’re someone who plugs into the internal team.
You’re not an “outsider” offering a service.
You’re an INSIDER helping to drive revenue growth.
This immediately gets you more trust.
2/ REMOVE THE NEGATIVE STIGMAS
Because you’re no longer an Agency Owner offering the same thing as everyone else…
All the bad reputation & stigma, is GONE.
Because you’re no longer an Agency Owner offering the same thing as everyone else…
All the bad reputation & stigma, is GONE.
It’s also simple human nature to prefer a strategic partner over someone who just offers you a simple service. There’s near 0 negative connotations with this model.
3/ YOU CAN CHARGE HIGHER PRICES
Because your positioning is now differentiated…
Because you immediately gain more trust…
This means you’re no longer a commodity.
It’s justifiable to charge higher prices.
Since I switched to this model, I went from:
Because your positioning is now differentiated…
Because you immediately gain more trust…
This means you’re no longer a commodity.
It’s justifiable to charge higher prices.
Since I switched to this model, I went from:
Charging ÂŁ3k/month with under 10% performance fees
To
Charging ÂŁ10k-ÂŁ15k set-up fees
AND ÂŁ6k-ÂŁ19k retainers
AND 10%-30% revenue share
The difference is night and day
To
Charging ÂŁ10k-ÂŁ15k set-up fees
AND ÂŁ6k-ÂŁ19k retainers
AND 10%-30% revenue share
The difference is night and day
4/ FEWER CLIENTS, MORE MONEY
We calculated before, for an Agency charging “good prices”...
It takes 34 clients to hit ÂŁ100k/month.
But as you can now charge higher as a Growth Partner…
It takes WAY LESS clients for you to hit ÂŁ100k+ months.
We calculated before, for an Agency charging “good prices”...
It takes 34 clients to hit ÂŁ100k/month.
But as you can now charge higher as a Growth Partner…
It takes WAY LESS clients for you to hit ÂŁ100k+ months.
When I hit my first ÂŁ100k month back in August
I had exactly 12 clients
It would’ve took me 3x the number of clients…
to hit the SAME NUMBERS…
if I stayed with the traditional agency model.
Let me put that into perspective for you:
I had exactly 12 clients
It would’ve took me 3x the number of clients…
to hit the SAME NUMBERS…
if I stayed with the traditional agency model.
Let me put that into perspective for you:
I REDUCED my workload by 3 fold
Yet DOUBLED my income
THAT’S FUCKING INSANITY
Yet DOUBLED my income
THAT’S FUCKING INSANITY
5/ LONGER CONTRACTS
As explained before:
The typical agency client lasts 3 months.
Most people don’t even use contracts.
Just handshake deals.
When you’re a Growth Partner you flip this around:
As explained before:
The typical agency client lasts 3 months.
Most people don’t even use contracts.
Just handshake deals.
When you’re a Growth Partner you flip this around:
The MINIMUM is a 12 month contract.
Of course, you don’t lock clients into this.
They can break it, BUT
None of my clients ever have.
Why would they?
Because the alternatives are
Of course, you don’t lock clients into this.
They can break it, BUT
None of my clients ever have.
Why would they?
Because the alternatives are
- Do the work themselves
- Hire an Agency
As we now know…
Both of those options are HEADACHES
An Agency is spending more time prospecting than actually delivering results because of the high churn rates.
But a Growth Parter?
- Hire an Agency
As we now know…
Both of those options are HEADACHES
An Agency is spending more time prospecting than actually delivering results because of the high churn rates.
But a Growth Parter?
6/ MORE FOCUS ON DELIVERY
12 month contracts
Big setup fees
Big retainers
Less clients
All gives you the cash & time needed to get good momentum and deliver good results.
The frame is set from the start as:
12 month contracts
Big setup fees
Big retainers
Less clients
All gives you the cash & time needed to get good momentum and deliver good results.
The frame is set from the start as:
It may take a few months for results to start rolling in.
So unlike an Agency Owner..
Your clients don’t worry when results aren’t coming fast.
They give you time (and money) to make it work.
So because of this frame…
So unlike an Agency Owner..
Your clients don’t worry when results aren’t coming fast.
They give you time (and money) to make it work.
So because of this frame…
You’re not so worried about cashflow & client churn.
Which means you can spend less time on outreach, & more time on delivering results.
Which means you can spend less time on outreach, & more time on delivering results.
7/ BUILD EXITABLE VALUE
As an Agency Owner
You’re so caught up in the MRR rollercoaster, that you often don’t have the time to fully systemise your delivery systems, train team members, & build assets.
So because of this…
As an Agency Owner
You’re so caught up in the MRR rollercoaster, that you often don’t have the time to fully systemise your delivery systems, train team members, & build assets.
So because of this…
The business will fall apart if you step away.
Since in the Growth Partner model, you spend more time on the delivery side, you inevitably build better delivery systems & teams - which makes the business more stable.
& so with this model?
Since in the Growth Partner model, you spend more time on the delivery side, you inevitably build better delivery systems & teams - which makes the business more stable.
& so with this model?
It’s way more likely you will build real enterprise value.
Over time, as you refine your delivery and build a solid team…
You CAN step away and it won’t fall apart.
& you CAN exit the business for 7-8 figures.
I got my business valued this year:
Over time, as you refine your delivery and build a solid team…
You CAN step away and it won’t fall apart.
& you CAN exit the business for 7-8 figures.
I got my business valued this year:
6M in enterprise value has been built in just 8 months.
That’s a huge amount of cash if I wanted to exit.
My Agency was literally 0 enterprise value.
Because I couldn’t step away.
That’s a huge amount of cash if I wanted to exit.
My Agency was literally 0 enterprise value.
Because I couldn’t step away.
If you’re an Agency Owner reading this?
Understand:
To scale to consistent ÂŁ100k+/months
A Growth Partner style offer is what you’re going to end up switching to anyway.
You will face the
Understand:
To scale to consistent ÂŁ100k+/months
A Growth Partner style offer is what you’re going to end up switching to anyway.
You will face the
same problems mentioned in this thread…
& you will be looking for the SAME solutions.
I KNOW, because I have been there.
So if you don’t want to end up in that mess?
Switch to the Growth Partner Model NOW
& you will be looking for the SAME solutions.
I KNOW, because I have been there.
So if you don’t want to end up in that mess?
Switch to the Growth Partner Model NOW
If you want to scale to ÂŁ100k+ months like I did
If you want more respect from your clients
If you want to build a business you can step away from
If you want to one day have a 7-8 figure EXIT
Then switch to the Growth Partner Model
If you want more respect from your clients
If you want to build a business you can step away from
If you want to one day have a 7-8 figure EXIT
Then switch to the Growth Partner Model
In 2023
You’ll see more and more people switch to the Growth Partner Model
Because it makes logical sense.
It's already starting to happen.
If you’re reading this, you’re early.
You can learn the model in detail, for free, here:
t.me
You’ll see more and more people switch to the Growth Partner Model
Because it makes logical sense.
It's already starting to happen.
If you’re reading this, you’re early.
You can learn the model in detail, for free, here:
t.me
The good thing about this side of Twitter
Is there’s not TONS of people on here
That means we can all share the magic of this model, without it getting too saturated.
So, drop a retweet if you found this valuable:
Is there’s not TONS of people on here
That means we can all share the magic of this model, without it getting too saturated.
So, drop a retweet if you found this valuable:
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