Here's a new Google Tool to Test
(Experiments x Recommendations)
(Experiments x Recommendations)
Most brands don't run enough experiments
(crucial to scaling)
In efforts to help brands use this tool more
Google just launched a new tool to directly test "recommendations" as experiments
an easy way to test
β’ bidding strategies
β’ keyword match types
β’ etc
(crucial to scaling)
In efforts to help brands use this tool more
Google just launched a new tool to directly test "recommendations" as experiments
an easy way to test
β’ bidding strategies
β’ keyword match types
β’ etc
currently, you can only test
1. Broad Match Keywords
2. tROAS Bidding Strategy
each month Google will be releasing more recommendations to test
1. Broad Match Keywords
2. tROAS Bidding Strategy
each month Google will be releasing more recommendations to test
I recommend waiting at least 4+ weeks to make a decision
Note: this can be shorter/longer
β’ sales cycle
β’ ad spend
β’Β inconclusive results
Note: this can be shorter/longer
β’ sales cycle
β’ ad spend
β’Β inconclusive results
Introducing Experiments x Recommendations:
1. Can now test Broad Match Keywords + tROAS bidding strategies from Recommendations
2. More Recommendations available to test coming soon
3. Wait at least 4+ weeks to make a decision (depending on variables)
1. Can now test Broad Match Keywords + tROAS bidding strategies from Recommendations
2. More Recommendations available to test coming soon
3. Wait at least 4+ weeks to make a decision (depending on variables)
You should subscribe to me on YouTube :)
on my journey to my 10,000 subscriber goal
currently at 3,300
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on my journey to my 10,000 subscriber goal
currently at 3,300
@collinschmelebeck" target="_blank" rel="noopener" onclick="event.stopPropagation()">youtube.com
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