Jeff Putnam |✍
Jeff Putnam |✍

@TheJeffPutnam

21 Tweets 2 reads Feb 16, 2023
If you've got a 9-5 and a family,
Your biggest obstacle to building an online business is TIME.
Here's how you get around it so you're not a damn wage slave for the rest of your life.:
First off,
Dont try to build a business that you're going to have to squeeze your life into.
Figure out a business model that fits into the time you have.
If you've only got a few hours a week to work on it, then that's all you have for now.
You can earn that time back after you're making money and can afford to work fewer hours, but for now, just use what you have.
So what kind of business can you build with only a few hours a week?
- Freelancing
- Ebooks/Courses
- Affiliate marketing
- Ghostwriting
- Copywriting
Choose one and learn everything you can about it in those few hours a week.
You can even go to bed 30 minutes later and get up 30 minutes earlier to gain an extra hour back.
Now, the easiest model by far is selling ebooks and courses.
You build them once and sell them forever.
The average ebook is around 15k-20k words long, which means that you can write just 500 words a day for a month and have the damn thing done.
You can use Canva to create a free cover design and then upload it to Gumroad or Kajabi to sell.
Then you just need to market it.
But,
If you wanna be smart about it, you need to be marketing it before it's even finished right here on the timeline.
How do you do that?
By building authority by talking about your niche.
Let's say it's a parenting book.
Your tweets need to be about the concepts in the ebook.
And your bio needs to illustrate your expertise, so make sure it matches your content.
If you're tweeting about parenting tips, experiences, and solving problems that parents face, people interested in what you have to say are going to start following and interacting with you.
This means you have a validated market that you're starting to warm up with your organic content.
It also allows you to get a better idea of what parents are struggling with because when they comment or ask questions, they're telling you what you need to put in your ebook.
This is the most basic form of market research on the planet.
Find out what people want, and then put it in a product.
I suggest you start an email list as well.
Mail chimp is free, btw.
Get it set up and start promoting it 2-3 times per day in a subtweet to one of your tweets about parenting.
The value of your email list can be more parenting content that is expanded on from what you're already tweeting about.
You can incentivize signups by offering a free mini guide or video lessons in exchange for signing up.
This is your lead magnet.
I'd say 1 to 2 emails a week is more than enough to start out.
Now most of your emails need to be free value.
Shit that you would write in a thread about your niche, but you're just emailing it instead.
Once you've got a small list built and warmed up, you can start talking about your upcoming ebook (do this on the timeline as well).
Ask for feedback on your emails to your subscribers to get even more content ideas for the ebook.
Finally, the day/week before you launch your ebook, blast an email out to your list letting them know that they get first dibs at a special price just for being a subscriber.
This works because everyone loves exclusive rewards.
Let's say you're pricing your book at $27
Offer it to subscribers for 50% off if they get it before the official hard launch.
Time limit + exclusive offer = sales
Now, when you launch the book on the timeline, you need to spam it.
I know, I know.
"But what if it annoys people?"
So what?
You want engaged buyers as your audience.
Those uninterested wouldn't buy from you anyway, so letting them go is ok.
Now when I say spam it,
I mean you need to promote it just as often as you do your email list.
3 times a day is perfect.
Morning, lunch, and dinner
Do this for 60 days straight while continuing to put out your normal content and emails and you'll start seeing consistent sales along the way.
Now this next part is important.
You need to be collecting emails from your customers (gumroad and kajabi do this automatically) and send follow-up emails to those that purchased.
Ask for feedback, reviews, testimonials, etc.
This is your social proof.
Add them to your content and marketing tweets while also using what they say to figure out what to put in your next ebook.
If your first parenting ebook was about parenting in general, niche down and make the next one about parenting toddlers.
Then the 3rd on about preteens, the 4th about teens or however you want to break it down.
Congrats.
You have an online business that's working to replace your 9-5 income, and you only work on it a few hours a week.
Lastly,
If you have no idea how to write an ebook, I'll give you my Quick Start Side Hustle guide that takes you through the entire process, plus more about how to build full blown online courses at a steal of a price.
Just click the link below.
jeffputnam.gumroad.com
That's a wrap!
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