15 Tweets 11 reads Jan 17, 2023
We built a company on Twitter and sold it for $1.4 million.
Here's the story:
I joined Twitter in early 2020 because I wanted to quit my job as a VA.
At the time I made $250/month.
I saw a few people selling courses and ebooks and thought it could be fun.
Little did I know what would happen in just a few years:
I got around 20,000 followers and made some money. Nothing crazy.
I got good at growing accounts but the monetization part of Twitter didn't quite make sense.
But on May 2021, I received this message from @tibo_maker after reading one of my guides:
@tibo_maker Tweet Hunter wasn't revolutionary but it felt natural.
I could take inspiration from viral tweets, add my own twist, schedule it and repurpose it.
What took 4 platforms now took 1. And I fell in love.
So I made a deal with Tibo and @tomjacquesson:
@tibo_maker @tomjacquesson They had a product. But no audience.
I had an audience. But no product.
We got on a call.
"I want to help you build this."
- You mean as an affiliate?
"No. As a cofounder."
And so the Tweet Hunter team was born.
@tibo_maker @tomjacquesson Building Tweet Hunter required a massive shift in how we approached audiences.
- Notifications didn't matter. Payment notifications did.
- Followers didn't matter. Customers did.
- Likes didn't matter. Cash did.
Audience building wasn't enough. We needed to learn monetization.
@tibo_maker @tomjacquesson And we did.
We grew from 0 to 6 figures in around 3 months.
Then from 6 to 7 figures in around 10 months.
That's when we received interest from Lempire, a B2B lead gen company.
And this is where it gets wild:
@tibo_maker @tomjacquesson Lempire was interested in a tool that helps you build your personal brand - because lead gen works better when you have one.
So Tibo cold messaged @GuillaumeMbh (Lempire's founder).
Except this wasn't a cold message.
Because these two knew each other from middle school.
@tibo_maker @tomjacquesson @GuillaumeMbh And after lots of paperwork, it was official:
Tweet Hunter would be acquired by Lempire for $1,400,000.
A 7 figure exit for a company grown mostly through organic Twitter - by cofounders that met on Twitter.
@tibo_maker @tomjacquesson @GuillaumeMbh We crafted a plan and stuck to it:
Follow the same promotion checklists every week and don't miss.
These checklists are public btw if you'd like to apply them to your business:
likesaintcash.com
@tibo_maker @tomjacquesson @GuillaumeMbh I like to think this exit helps prove a point:
Twitter isn't just a place to talk politics.
It's a place where you can build an actual business.
And if you chose to promote your business on Twitter you made the right choice.
@tibo_maker @tomjacquesson @GuillaumeMbh Special thanks to the 3 entrepreneurs that made this possible:
@Tibo_Maker for being the best product guy a team could ask for
@tomjacquesson for keeping us focused and leading the team
And @GuillaumeMbh for believing in Tweet Hunter
I'm eternally grateful to you.
@tibo_maker @tomjacquesson @GuillaumeMbh As of Tibo, Thomas and Guillaume, they'll keep building together.
I decided to do something else.
I want to teach people the same lesson I learned:
That monetizing your audience is just as important as building it.
That even though likes are cool, likes ain't cash.
@tibo_maker @tomjacquesson @GuillaumeMbh So if you'd like to learn audience building, I'm not your guy.
But if you'd like to learn audience monetization.
I've got so much to share with you.
See you around.
- @OneJKMolina
@tibo_maker @tomjacquesson @GuillaumeMbh Here's the entire story with a few more details:
- How much equity did I own
- How much did I personally make on the exit
- What will I do to give back to the Twitter community
- What's next?
My most vulnerable video so far...
youtu.be

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