How to use storytelling and a personal brand to leave your 9-5 behind:
We're more connected than ever before.
Yet, with the dynamic powers of the Internet and AI, we feel disconnected and lost in a technological wilderness.
People are crying out for genuine, authentic connection...
Yet, with the dynamic powers of the Internet and AI, we feel disconnected and lost in a technological wilderness.
People are crying out for genuine, authentic connection...
Fortunately, it's not all doom and gloom.
In fact, if you use the right lens, this is the biggest opportunity of your life.
Think about it for a second...
In fact, if you use the right lens, this is the biggest opportunity of your life.
Think about it for a second...
There's a similarity between 50 years ago and today.
People had and still have fantastic ideas and creative solutions.
The major difference?
You now have the opportunity to put these ideas in front of millions of people every day.
So, why do some succeed and others fail?
People had and still have fantastic ideas and creative solutions.
The major difference?
You now have the opportunity to put these ideas in front of millions of people every day.
So, why do some succeed and others fail?
The winners study storytelling.
Stories are fundamental to our existence as people.
They are vehicles that drive emotion, undertone, sentiment.
They unlock the power to connect with people on a fundamental level.
Stories are fundamental to our existence as people.
They are vehicles that drive emotion, undertone, sentiment.
They unlock the power to connect with people on a fundamental level.
What happens when you earn that connection?
Genuine engagement.
Genuine sales.
Genuine growth.
Your audience will resonate with you in such a way that they'll feel hypnotised by your aura.
Genuine engagement.
Genuine sales.
Genuine growth.
Your audience will resonate with you in such a way that they'll feel hypnotised by your aura.
So, I'm going to give you the 6 best tips I know on how to master storytelling with your brand.
By the end, you'll be able to start creating a presence online that will pay you for years to come.
Let's dive in:
By the end, you'll be able to start creating a presence online that will pay you for years to come.
Let's dive in:
1) The 3 Tenets
Perfect storytelling will achieve these 3 points:
- Capture attention
- Create empathy
- Compel action
Let's look at how you can achieve each of these:
Perfect storytelling will achieve these 3 points:
- Capture attention
- Create empathy
- Compel action
Let's look at how you can achieve each of these:
Capture attention - use cliffhangers and open loops to keep the audience hooked
Create empathy - use simile and metaphor to create parallels to relatable situations
Compel action - use power words to instill a sense of urgency
Create empathy - use simile and metaphor to create parallels to relatable situations
Compel action - use power words to instill a sense of urgency
2) Use The Mirror Experience
Robert Mckee and Thomas Grace write:
"When a protagonist radiates a positive human experience, this center of good attracts the audience's natural instinct to connect with a fellow human being."
.
Here's the 3 steps to The Mirror Experience:
Robert Mckee and Thomas Grace write:
"When a protagonist radiates a positive human experience, this center of good attracts the audience's natural instinct to connect with a fellow human being."
.
Here's the 3 steps to The Mirror Experience:
Identification - this is the moment your audience realises a sharing of values with you
Subconscious Switch - this is where the audience place themselves within the story
Reenactment - the audience members' understanding of the story forces action
Subconscious Switch - this is where the audience place themselves within the story
Reenactment - the audience members' understanding of the story forces action
3) Play On Emotion
Stories must be an emotional rollercoaster.
No story is perfectly happy or perfectly sad.
There must be peaks and troughs.
I wrote a thread on how to create movement in stories you might find useful.
I'll link it below:
Stories must be an emotional rollercoaster.
No story is perfectly happy or perfectly sad.
There must be peaks and troughs.
I wrote a thread on how to create movement in stories you might find useful.
I'll link it below:
4) Content Marketing vs. Storytelling
The traditional method of advertising a product focused on the 'What'.
What it does...
What it looks like...
What it will do for you...
Storytelling has blown this out of the water.
The traditional method of advertising a product focused on the 'What'.
What it does...
What it looks like...
What it will do for you...
Storytelling has blown this out of the water.
It's about the 'How' and the 'Why'.
These play on emotions rather than logic.
"How our product came about"
"Why we started this company"
"How Harry changed his life using our product"
Aim for an emotional response from the reader when telling your story.
These play on emotions rather than logic.
"How our product came about"
"Why we started this company"
"How Harry changed his life using our product"
Aim for an emotional response from the reader when telling your story.
5) The Components
What should you put in your brand story?
Well, think of it like any fiction book or film.
You'll need several ingredients:
What should you put in your brand story?
Well, think of it like any fiction book or film.
You'll need several ingredients:
- Theme
- Challenge
- Core value
- A call to action
- Main character
- Support character
- Antagonist
When using your story, plan out where you can incorporate all of these elements.
- Challenge
- Core value
- A call to action
- Main character
- Support character
- Antagonist
When using your story, plan out where you can incorporate all of these elements.
6) Post It
Guys, there's no other way around it...
You've gotta start putting your story out into the world!
Yes, it will be unpolished and imperfect at first.
But your story is unique and fascinating.
Guys, there's no other way around it...
You've gotta start putting your story out into the world!
Yes, it will be unpolished and imperfect at first.
But your story is unique and fascinating.
Everyone has been through grit and struggle.
Everyone has soared like a falcon.
Your transition between these two polars is what makes you... you.
And I bet you've learned some invaluable information along the way that others are dying to hear.
Everyone has soared like a falcon.
Your transition between these two polars is what makes you... you.
And I bet you've learned some invaluable information along the way that others are dying to hear.
If you need time to process your story, write it down.
15 minutes of journaling a day about how you've got to where you are now will unlock the door to discovering your unique angle on the world.
15 minutes of journaling a day about how you've got to where you are now will unlock the door to discovering your unique angle on the world.
In an age of adverts and regurgitated rubbish, people are crying out for authentic connection.
People want to learn from people - not machines.
Get your story out there and start to offer wisdom you've learned along the way.
People want to learn from people - not machines.
Get your story out there and start to offer wisdom you've learned along the way.
Eventually, people will pay you to support your mission.
And your 9-5 will slowly crawl to the corner while you soar to new heights.
It's a game of consistency and reflection.
You've got this.
And your 9-5 will slowly crawl to the corner while you soar to new heights.
It's a game of consistency and reflection.
You've got this.
Thanks for reading, gang.
If you enjoyed this one, follow me @ItsWillMyles
If you want to help spread the word, follow the link to the first tweet below and RT
If you enjoyed this one, follow me @ItsWillMyles
If you want to help spread the word, follow the link to the first tweet below and RT
Struggling to write content that gets engagement? Not converting your readers into followers?
I've written a FREE 10-step guide to help you solve this exact problem.
Grab it here: thewritersgift.gumroad.com
I've written a FREE 10-step guide to help you solve this exact problem.
Grab it here: thewritersgift.gumroad.com
My apologies!
This is the correct link for the guide - willmyles.gumroad.com
This is the correct link for the guide - willmyles.gumroad.com
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